Mamashootout 136

Zoe Hawkins

Strategic Content Marketing Leader

Location icon United States

Former video game and tech journalist turned content marketer, I've got a passion for content and creating. It's why I also run my own mom blog and YouTube channel, because being creative isn't just my job, but my driving force. That said, I know how to be strategic about it, using SEO and insights from Google Analytics to inform my creativity.

On the flip side, while living and working in The Netherlands and South Africa, I was drawn to what they called Public Relations, which in the US is more aligned with marketing and reputation management. I enjoy being strategic, crafting a brand story and telling it across a range of channels.

While my Dutch and Afrikaans aren't at the level I'd want to use them in my job, my understanding of international culture is fluent. I live and breathe multicultural relationships, and I feel comfortable relating to people from a variety of backgrounds.

Arizona Capitol Times
Vacation bill doesn't go far enough

I've seen colleagues grow from scrappy startups to thriving companies, but I've also seen communities hit by scandals and heartbreaks. I want newcomers to know that they are welcome in the vacation rental market, but that we need to share standards of excellence to ensure the continuing success of our industry.

Born Geek
Screen Time Isn't Evil - A Defense of Kids' Tablets - Born Geek

Apologies in advance if this ends up sounding like a bit of a rant. I'm just fed up. I'm tired of people sharing crap on social media without thinking. I'm tired of couch researching moms deciding that debunked documentaries about vaccines are right or that the radiation from phones will disrupt your kid's brain development.

Born Geek
All about the EB-5, America's investment visa program - Born Geek

Most of you know by now that when we made our move from South Africa to Arizona in 2017, we used the I-130 visa to do so. This is a special kind of green card that's issued to family members of US citizens, such as partners and children.

Critical Hit
We could walk on Mars in the next 50 years - Critical Hit

Call of Duty now lets us pew pew in space, and movies like Gravity and Interstellar offer more "scientifically sound" (maybe) visions of space travel. But just how close are we to sending people to Mars, and what are the some of the details going into the research?

Critical Hit
Pyre review - a deep strategy game that lingers long after the credits roll - Critical Hit

Fire in the Belly Supergiant games already has a special place in my heart thanks to their previous titles Bastion and Transistor. While their visual and aural styles were quite similar, gameplay between Bastion and Transistor were very different. This is again the case for Pyre, which feels aesthetically familiar, while taking players into a new gameplay and storytelling style.

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