Michelle Spelman

Marketing Consultant | Writer | Strategist

Marketing Brain. My sweet spot is creative, deliberate marketing strategy and content creation that brings value to women and family-oriented audiences. But don't put me in a box! I've worked with a diverse range of clients - large corporate and small startups, industrial, CPG, service, B2B, Fortune 500, public and private/family owned.

I've written on a wide range of topics including toys and games, food, parenting, work from home issues, small business, startups and entrepreneurship. Formats range from deep-dive technical research to briefs to feature profiles, professional bios, industry trends, lighthearted human interest stories, how-to's, gift guides, tips and tricks and more.

I have over 25 years of marketing experience in a diverse range of industries. This allows me to provide well-rounded perspective to my clients. I am uniquely positioned to help them think all the way through challenges and develop strategies that produce measurable results.

United States of America


Client Portfolio

Haywire Group

Jukem Sports

Co-Founder, Patent Holder, Venture-backed game company. Facilitated licensing agreement with Haywire Group. Coordinate grassroots marketing, social media and new prod dev.

Brand Development Strategy | Pre-Launch Marketing | Social Media

Hotel Covington

Boutique hotel just minutes from Downtown Cincinnati, Hotel Covington opens Summer 2016 in Covington, KY.

Created Brand Identity | Website | Naming | Logo | Social Media

The Whitfield - Clifton Gaslight District

Modern Luxury in a Classic Neighborhood: The Whitfield gives residents all the convenience and quirky diversity of urban living in Clifton, the international crossroads of the...

Marketing Strategy | Social Media | PR | Events | Prod Dev


Provide startup guidance and coordination of marketing activities for BANDI. Stylish pocketed belts and headbands are a sleek, modern alternative to the traditional fanny pack....

Qualitative Research Assistant / Back Room Manager / Customer Service

Blue Research Corporation

Working primarily with Fortune 500 Brands: Support the gathering of actionable insights through focus groups, interviews, consumer behavior, observation, identifying trends and...

Content Creation | Trade Show Manager | Inventor Relations


Promoting the power of play in the public space and industry support for innovation and development of new products.

Competitive analysis and strategic planning support for: packaging, manufacturing, pricing


Conducted competitive research to guide deliberate, strategic decisions. Insights gathered helped direct a deliberate and directionally correct retail packaging design strategy,...

Executive Coaching | Social Media Marketing

Barbara J. Walker, PhD. - Clinical and Sports Psychologist

As a competitive triathlete and marathon runner, Barbara has faced the same challenges as many of you, and knows first-hand what it takes to reach your goals.

Content Creation | Event Marketing Services

Cincinnati USA Regional Chamber

Welcome to the Cincinnati USA Regional Chamber, the nation' s fifth largest Chamber, representing the interests of nearly 5,000 member businesses

Trade Show Marketing Services

Red Hen Toys LLC | Kaleidograph Geometric Pattern Design Toy

Paper kaleidoscope design toys produce billions of possible patterns with just 12 die-cut cards. Made in USA.

Writing Portfolio

THE BUSINESS OF PLAY Toy & Game Innovation

Design Edge Rocks 30 Years of Toy Innovation

“On my way to the office this morning, I was stuck in a traffic jam behind truckloads of fake palm trees that were headed for a film set,” says Matt Nuccio.

THE BUSINESS OF PLAY Toy & Game Innovation

Turning Inventor Ideas into Real Products: a Kohner Family Tradition for Over 75 Years

One man’s Trouble is another man’s joy. That has never been truer than when it comes to the Kohner Family’s success in the toy industry.

THE BUSINESS OF PLAY Toy & Game Innovation

In Memoriam: Arthur Melin and Richard Knerr - Co-Founders of WHAM-O

In the toy business, we aspire to create fun for people. Art ("Spud") Melin and Richard ("Rich") Knerr had a knack for fun, and an open door for outside inventor ideas. The...

Global Toy News

Barbie, Bratz and the Dilemma Over Bald Fashion Dolls

It’s been a bumpy path for Mattel navigating this issue in the social media space these last couple of months. They were slow to respond to the public’s appeal, and when they...

THE BUSINESS OF PLAY Toy & Game Innovation

Theora Design Recognized with TAGIE Lifetime Achievement Award

What do popsicles, motorized bicycles, and Anne Frank have to do with one another? They are all part of the path that led Ora and Theo Coster to the stage at the 2012 TAGIE...

THE BUSINESS OF PLAY Toy & Game Innovation

Product Launch Checklist: 10 Tips for a Kickass Sales Sheet

Years after publication, this article consistently produces some of the highest search volume traffic on the publisher's site. It continues to draw new visitors from all over...