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Michelle Morales

Content & Social Media Marketing Consultant | Marketing Copywriter

Location icon United States

Experienced content marketing consultant with a background in editorial storytelling and social media marketing. Both analytical and creative, I look for opportunities to increase engagement and conversion through compelling educational content that has a clear brand voice. Previously of ipsy and Biossance, currently freelance.


Blog Content

You Asked. We Answered.

Today we're answering some of your most commonly asked questions about skincare and our products. Don't see your question here? Let us know what other questions you're dying to have answered in the comments below. Will vitamin C brighten and even out my skin tone? Yes!

Fall into a New Routine

Ever wonder why every time the season changes your skin totally freaks out? Well, colder weather brings drier air that can make keeping your skin supple and hydrated a challenge. Even those of us with oily skin find that suddenly, our skin has more micro-climates than San Francisco.

Spring Clean Your Skincare Routine

We get asked about routines A LOT, so to help inspire you to spring clean your skincare routine, we created routines for three different skin concerns. And while we don't believe there's a one-size-fits-all order of application, these routines follow the order we recommend get the most benefit out of our products.

Social Media Copy

Biossance Instagram
Biossance Omega Repair Cream Instagram Caption

This type of caption balances product education with a social media-friendly voice, providing key benefits in a quick, digestible format. Click to read on Instagram.

Biossance Instagram
Hero Ingredient Spotlight

This type of caption highlights the hero ingredient of the product with a bit more detail, while still being suitable for social media. Click to read on Instagram.

ipsy Instagram
Glam Bag Sneak Peek Instagram Caption

Part of a recurring series, this engaging caption was aimed at encouraging followers to guess what the product is from the fun clues. Click to read on Instagram.

Video Concept Direction & Captions

Product Marketing Copy

iFacialPro Brochure

Professional facial tool. Product benefits brochure and instructions for use.

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