Travel-themed email focusing on bestselling eye collections. Features clever wordplay, a signature of the MJB voice.
Step-by-step email promoting MJB's new Gold Edition Eye Collection. Breaks down a stunning Morgane Martini look to show how the products can be used together.
Introduces new Brow Wow Duo, focusing on hero message and key points of differentiation.
Examples of Instagram captions featuring Marc Jacobs Beauty's effortless, playful tone. Visual cues inspire wordplay in the spirit of Marc Jacob's own voice.
Examples of Instagram captions featuring Biossance's informative yet approachable voice. Captions seek to educate without being stuffy.
Examples of Instagram captions featuring ipsy's bubbly, youthful voice. Playful use of emojis and games drive engagement.
Product Marketing - Digital & VM
Examples of product page copy for Sephora.com and MarcJacobsBeauty.com. Voice is more neutral and informative with the goal of driving sales.
Homepage for new At Lash'd mascara launch reinforcing key product benefits throughout the page.
Visual Merchandising endcap design for Sephora North America. Features succinct product copy to quickly convey the hero product's points of differentiation on the endcap and more detailed product information on the shelf 5x7.
Printed insert for influencer gifting of new At Lash'd mascara. Features key talking points for influencers to convey to their audiences.
Printed guide for in-store makeup artists to use during consultations. Customer walks away with personalized recommendations and essential product information.
Professional facial tool. Product benefits brochure and instructions for use.
Video - Scripts & Captions
Educational marketing video featuring makeup artist Morgane Martini. Worked closely with cross-functional teams to guide script development and on-screen text, as well as YouTube description and search keywords.
Part of a larger campaign focused on bestselling Highliner. Provided questions to guide interview with makeup artist Sam Visser. In post-production, worked closely with video producer to ensure VO met regulatory standards and provided on-screen copy.
Developed video concept and script direction. Was present on set to help guide talent to speak naturally about products while following regulatory guidelines.
Today we're answering some of your most commonly asked questions about skincare and our products. Don't see your question here? Let us know what other questions you're dying to have answered in the comments below. Will vitamin C brighten and even out my skin tone? Yes!
We get asked about routines A LOT, so to help inspire you to spring clean your skincare routine, we created routines for three different skin concerns. And while we don't believe there's a one-size-fits-all order of application, these routines follow the order we recommend get the most benefit out of our products.
Ever wonder why every time the season changes your skin totally freaks out? Well, colder weather brings drier air that can make keeping your skin supple and hydrated a challenge. Even those of us with oily skin find that suddenly, our skin has more micro-climates than San Francisco.