Michael Conway

Editorial

United States

Portfolio
One37pm
Deadstock Report Is the Tongue-in-Cheek Instagram That Skewers Sneakerheads

"Quiz: What Dad Shoe Are You?" reads one headline posted on the Onion-esque Instagram @DeadstockReport, a new cultural voice that puts sneakerheads and hypebeasts in its crosshairs. Users answer questions to find out which popular sneaker-the Nike Air Monarch or Yeezy 700, for example-embodies their alter dad ego.