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Melina Baetti

Experienced Brand and Business Communications Leader

Location icon United States of America

Passionate, driven, community-oriented leader with strong writing, communications and digital skills. Extensive public relations and communications experience in both domestic and international settings. Exceptional storytelling skills, passion for social justice/civil rights, sports, and entertainment; knowledge of the media relations landscape, and the proven ability to drive toward the achievement of an organization’s communications goals. Fluent in English, Spanish and French, as well as Microsoft Office and social media platforms.

Portfolio
Business Wire News Release
07/13/2016
Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games. The campaign, #ThatsGold, from Ogilvy & Mather Brazil and David, builds on Coca-Cola's current "Taste the Feeling" campaign.

Coca-Cola Journey
#OrgullosoDeSer: Coke's Hispanic Heritage Month Campaign Embraces Latino Pride

Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year's program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories.

HuffPost
04/11/2016
Coca-Cola To Offer Paternity Leave After Millennials Request It

Citing the influence of its millennial employees and the need to promote gender equality at work, Coca-Cola on Monday announced a far more inclusive paid parental leave policy. Previously, Coke only gave six to eight weeks paid leave to female employees who gave birth.

Coca-Cola Journey
From Atlanta '96 to Rio '16: Coke Employee’s Olympic Journey Comes Full Circle

Little did I know back in the summer of ’96 that, 10 years later, I would intern at Coca-Cola while studying journalism at the University of Georgia Grady College. Or that, 20 years later, I would be working for Coca-Cola on the local, U.S. and global PR plans for the Rio 2016 Olympic Games, based out of the Coca-Cola Brazil offices. It’s incredibly exciting to be part of it all and to get to share my love and passion for Coca-Cola and the Olympics with the world through my media relations...

Sportsbusinessdaily
08/12/2016
Coca-Cola Center Draws Steady Crowds In Corner Of Olympic Park

On the exterior, Coke-endorsed athletes are portrayed on backlighted squares that make up the front façade. Inside, fans can pose with the Olympic Torch and the Coke-branded bus that followed the torch around Brazil, get a printed-on-site gold Coca-Cola bottle (imprinted with the official pictogram of each sport contested at the park) and read about the history of Coke's Olympic sponsorship.

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