Matthew Kaiserman

Brandware on Twitter

Authenticity matters for your #brand, and that means telling the truth. It also means understanding your customers and what they truly need from your product or service. That's why our research team is a critical part of what we do at Brandware. #Marketing

2017 Best of Philanthropy Award Winners Announced

The community is invited to join in the celebration of the everyday individuals, businesses and groups who have made significant contributions to our community throughout the year, demonstrating the true meaning and value of helping others. Each year, nominations are accepted from the community and winners are chosen in four categories: individual/family, student/student group, local business and young professional.

Alpine Communications Helps Rimidi Diabetes Expand

ATLANTA, GA- June 22, 2016- Alpine Communications has helped Rimidi Diabetes expand its media outreach into several new markets. With Alpine handling their social media, content development, and thought leadership, among other PR efforts, Rimidi is making strides in the Health IT space.

Alpine Communications PR Agency
7 Tools for Social Media Marketing | PR Firm | Atlanta

When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business.
5 PR Lessons from the Trump Campaign -

By Wendy Alpine, President, Alpine Communications Whether you love him or hate him, what Donald Trump's campaign has accomplished so far into this election is astounding. He's used every speaking engagement and media opportunity to his advantage, building masses of followers and constantly being the center of attention.

Brandware PR | Atlanta | Los Angeles | Charleston
COMMUNICATIONS AMID CHANGING SOCIAL ACTIVISM | Brandware PR | Atlanta | Los Angeles | Charleston

The traditional perspective in the business world is for corporations, big and small, to keep their head down and mind their own business. Companies should not have an opinion on matters outside of their business category and should certainly stay out of political debates. However, trending hashtag activism is forcing a change in the status quo.

Congressman Austin Scott
Rep. Austin Scott Wraps-Up HASC Trip to Enhance Indo-Asian Relationships

WASHINGTON, D.C. - Today, U.S. Representative Austin Scott (GA-08) and a bipartisan delegation of House Armed Services Committee (HASC) Members returned from a four-nation foreign relations visit to the region of East Asia. Over the course of the visit, the group met with world leaders and high-ranking government and military officials in South Korea, Japan, Vietnam, and Singapore.

Brandware PR | Atlanta | Los Angeles | Charleston
FIVE TIPS FOR ENGAGING WITH THE MEDIA | Brandware PR | Atlanta | Los Angeles | Charleston

At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client's great story, you need to know how to pitch reporters effectively. Here are five tips on how to engage with the media to make sure your next scoop is picked up.