Highly professional print and digital journalist with over seven years of experience in researching, writing, editing and commissioning across a variety of formats. Proven record of increasing readership by using analytics and producing compelling stories – from listicles to features. Skilled at working in a start-up environment and bringing editorial projects to completion by collaborating with production and administrative departments.
Before moving to Sydney in June 2019, she was working as a Senior Commissioning Editor in London covering Culture Trip's South & Southeast Asia and the Middle East & Africa sections.
Raised in Pakistan, she did her bachelors in Broadcasting & Journalism from Malaysia before moving back to her home city, Karachi, to start her career in Sports Journalism. She joined The Express Tribune, a national newspaper where she started as a Sub-editor and made her up to Sports Editor.
She is passionate about travel, food and culture and spends her time exploring new places.