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Manaal Oomerbhoy

Journalist | Content Writer | Communications Strategist | UX Writer

Location icon India

I write about music and culture as well as craft copy for brands, companies and digital products. I have a BA in English Literature from Columbia University and an MA in Digital and Visual Media from the IE School of Communication.

I am especially interested in the intersections of music, culture and technology.

Currently in London. Write to me at [email protected]

Portfolio

Music Features

Red Bull
05/06/2019
Bhavishyavani Future Soundz: Pioneers of Mumbai's Underground Music Scene

In this long-form article, I look back at the 20 year legacy as well as ahead into the future of Mumbai's pioneering music and design collective, Bhavishyavani. I conducted detailed in-person and phone interviews with key members of the collective to research this piece.

ToneArm Magazine
11/04/2018
In Profile: Unnayanaa

An in-depth feature on Indian DJ and producer Unnayanaa, profiling his musical journey from childhood up until today.

Press Releases

Freelance PR Project
08/28/2019
Press Release: Debut Album of Indian Modular Artist Ose

Working closely with the artist, Arushi Jain aka Ose, to understand her inspirations, creative process and the final work, I wrote a press release for both international and Indian publications and websites, resulting in coverage of her album at music publications such as XLR8R and Wildcity.

Copywriting

Boxout
Boxout Weekender 2018

I wrote the copy for this website which looks back at all the artists and performances of Boxout Weekender, boxout.fm's yearly birthday party celebrating the radio station and the independent music scene in India.

Qilla Records
Qilla Records

I edited and re-worked the copy for New Delhi based electronic music label Qilla Records' website. The starting point was a fictional story that was cut down, edited and re-worded as necessary to evoke the desired mystical, alluring and indestructible qualities of the label.

Natch
Why Natch

I wrote the copy for the "Why Natch" page of the Indian natural snacks start-up, outlining their brand promise.

Social Media

Instagram
JioSaavn Instagram Strategy & Copywriting

In my role as the first social media manager at India's biggest music streaming platform, I created an Instagram presence for the brand from the ground up, growing a following of 20k+. I crafted strategy for the channel (in addition to Facebook and Twitter) as well as wrote copy for JioSaavn's Instagram from 2015-2016.

Instagram
Boxout.fm Instagram Strategy & Copywriting

I established brand voice and tonality for New Delhi based Internet radio station boxout.fm as well as crafted all copy for Instagram, Twitter and Facebook during the first year of the station.

Blogs Posts

Health & Glow
07/26/2017
Beyond Black: Colourise Your Eyes

A blog post for Health & Glow about why black should not be the only colour in any woman's eye-makeup arsenal.