Manaal berlin 2019

Manaal Oomerbhoy

Journalist | UX Writer & Researcher

Location icon India

I am a freelance writer of articles and interfaces.

I have a BA in English Literature from Columbia University and an MA in Digital and Visual Media from the IE School of Communication.

Currently based in Mumbai. Write to me at [email protected]


Music Features

Red Bull
Bhavishyavani Future Soundz: Pioneers of Mumbai's Underground Music Scene

In this long-form article, I look back at the 20 year legacy as well as ahead into the future of Mumbai's pioneering music and design collective, Bhavishyavani. I conducted detailed in-person and phone interviews with key members of the collective to research this piece.

ToneArm Magazine
In Profile: Unnayanaa

An in-depth feature on Indian DJ and producer Unnayanaa, profiling his musical journey from childhood up until today.

Press Releases

Freelance PR Project
Press Release: Debut Album of Indian Modular Artist Ose

I worked closely with Arushi Jain aka Ose to understand her inspirations and creative process in order to to write a compelling press release for both international and Indian publications and websites. Her album was covered by publications such as XLR8R, Fact Mag and Wildcity.


Boxout Weekender 2018

I wrote the copy for this website which looks back at all the artists and performances of Boxout Weekender,'s yearly birthday party celebrating the radio station and the independent music scene in India.

Qilla Records
Qilla Records

I edited and re-worked the copy for New Delhi based electronic music label Qilla Records' website. The starting point was a fictional story that was cut down, edited and re-worded as necessary to evoke the desired mystical, alluring and indestructible qualities of the label.

Why Natch

I wrote the copy for the "Why Natch" page of the Indian natural snacks start-up, outlining their brand promise.

Social Media

JioSaavn Instagram Strategy & Copywriting

In my role as the first social media manager at India's biggest music streaming platform, I created an Instagram presence for the brand from the ground up, growing a following of 20k+. I crafted strategy for the channel (in addition to Facebook and Twitter) as well as wrote copy for JioSaavn's Instagram from 2015-2016.

Instagram Instagram Strategy & Copywriting

I established brand voice and tonality for New Delhi based Internet radio station as well as crafted all copy for Instagram, Twitter and Facebook during the first year of the station.

Blog Posts

Health & Glow
Beyond Black: Colourise Your Eyes

A blog post for Health & Glow about why black should not be the only colour in any woman's eye-makeup arsenal.