I write about music and culture as well as craft copy for brands, companies and digital products. I have a BA in English Literature from Columbia University and an MA in Digital and Visual Media from the IE School of Communication.
I am especially interested in the intersections of music, culture and technology.
Currently in London. Write to me at [email protected]
In this long-form article, I look back at the 20 year legacy as well as ahead into the future of Mumbai's pioneering music and design collective, Bhavishyavani. I conducted detailed in-person and phone interviews with key members of the collective to research this piece.
So-called warehouse parties have become increasingly common over the last few years in New Delhi and Mumbai. This article takes a closer look at this nascent phenomenon.
An in-depth feature on Indian DJ and producer Unnayanaa, profiling his musical journey from childhood up until today.
Highlights from the first ever RBMA lecture to be filmed in India, featuring the extraordinary life and international career of the legendary singer Asha Puthli.
An email interview with American electronic artist Antenes ahead of her debut India tour.
An email interview conducted with synthstress Stellar Om Source ahead of her debut India tour.
Working closely with the artist, Arushi Jain aka Ose, to understand her inspirations, creative process and the final work, I wrote a press release for both international and Indian publications and websites, resulting in coverage of her album at music publications such as XLR8R and Wildcity.
I write monthly press releases for Boxout Wednesdays, the weekly club night of New Delhi's boxout.fm. This is a sample press release for the summer of 2019.
The fourth release on boxout.fm Recordings was the debut LP of Mumbai-based Salty Prawn. This is the press release I wrote for the launch of the album.
I wrote the copy for this website which looks back at all the artists and performances of Boxout Weekender, boxout.fm's yearly birthday party celebrating the radio station and the independent music scene in India.
I edited and re-worked the copy for New Delhi based electronic music label Qilla Records' website. The starting point was a fictional story that was cut down, edited and re-worded as necessary to evoke the desired mystical, alluring and indestructible qualities of the label.
I wrote the copy for the "Why Natch" page of the Indian natural snacks start-up, outlining their brand promise.
In my role as the first social media manager at India's biggest music streaming platform, I created an Instagram presence for the brand from the ground up, growing a following of 20k+. I crafted strategy for the channel (in addition to Facebook and Twitter) as well as wrote copy for JioSaavn's Instagram from 2015-2016.
I established brand voice and tonality for New Delhi based Internet radio station boxout.fm as well as crafted all copy for Instagram, Twitter and Facebook during the first year of the station.
A blog post I wrote for boxout.fm about my participation in an electronic music skills development workshop in Mumbai.
A blog post about bending and breaking beauty rules for India-based skincare and makeup store Health & Glow.
A blog post for Health & Glow about why black should not be the only colour in any woman's eye-makeup arsenal.