Corporate Communications Manager, TUNE
I'm a results-oriented, driven, team player, insert more buzzwords...hang on, that got a little too Silicon Valley. It’s simple. I’m a passionate PR professional. I thrive in environments where I'm challenged by new ideas and continually pushing the boundaries of traditional PR. While my drawing ability stalled in 2nd grade, my creativity shines when finding the perfect story angle, a compelling news hook or successfully navigating a crisis comms challenge or reactive news cycle. I draw energy and enthusiasm from my surroundings. I’m a confident communicator with a passion for helping brands effectively tell their story. Leslie Knope is my spirit animal. Let's dive in.
Corporate Communications Manager, TUNE
Have you seen the latest study on how Twitter can influence purchase intent? What about the report that predicts that every American will have at least seven branded apps on their mobile device by 2010? Or the one that says email is all but forgotten by today's internet users, and all marketers who use that channel are officially beating a dead horse?
Creative campaigns from Sheetz, AT&T and Jameson Irish Whiskey When Sheetz, a gas station and convenience restaurant chain, wanted to raise awareness of its made-to-order coffee, it tapped Smith Brothers Agency and Harmelin Media for an integrated campaign.The company, which has 350 locations in six states, targeted professional men and women in a five-mile radius around each of its stores.
Microsoft, Boeing, and Starbucks are just the beginning. The following 10 Seattle-based 2015 Inc. 5000 companies have their sights aimed high.
What leads users to install an app is important, but what happens after the install is critical. That's one of the main reasons behind attribution company TUNE's purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday.
Last week, we noted a recent change to the App Store's algorithm, which appeared to have more heavily impacted iPad app developers, and ultimately resulted in ranking changes for some subset of app publishers.
If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long run? To survive, publishers need to adapt to a new world where the quality of their user experience -- ads included -- is paramount.
In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.
Growing Seattle company's newest product manages and monitors advertising for mobile marketers to track how well ad campaigns are able to drive users to an app.
SEATTLE (AP) - Free rent and groceries were selling points, but college freshman Aishwarya Mandyam was more excited about the chance to connect with like-minded women when she moved into the eight-bedroom house offered up by a Seattle software startup. "There's inspiration.
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told the most data-driven marketing technologist crowd imaginable that data is not their salvation. In fact, it could be their curse.
When tvOS becomes available in late October, the most influential man of our time will revolutionize entertainment more than four years after his passing.
Google's move to allow third-party measurement partners to integrate mobile application installations and event data into DoubleClick should improve measurement and attribution for advertisers when it comes to app-related activities. Those might include everything from installations to engagement and purchases. The agreement solves a growing problem in the advertising industry with the explosion of data and Internet-connected devices.
Account Supervisor, Edelman
Last week was rough for County West General Hospital. Its IT staff noticed almost immediately that the kickoff off round of FDA testing for a new drug from Bromley Weyland Pharmaceuticals appeared to be compromised. Patients in the study saw their monitor readings run the gambit of extremes. Worse, patient [...]
This week, they took a break from that. They got to be the bad guys. Four years ago, Symantec launched its annual CyberWar Games, an internal event that challenges employees to walk in the shoes of an attacker.
About a week after President Obama called for new cooperation to fight cyberattacks, 40 people are engaged in a hacking event at Symantec in Silicon Valley. It's one of the first examples of what can be done when government and the private sector work together. This is role reversal time.
Senior Account Executive, Waggener Edstrom
Employees have had it with the noise and chaos of open-plan workspaces. Here's how companies are responding.
Remember the days when you rushed home from school, threw your backpack on the floor, then clicked “connect” on your computer so you could get back to your friends? The beeps, tones and screeching, tinny noises of a dial-up Internet connection were your entry to another world. Kara Fong knew those sounds well.
No, seriously, the entire world. The Great Place to Work Institute (we didn't know it existed either) just ranked the best multinational company workplaces around the globe. And the winner is ... Microsoft. The information technology and software behemoth topped the institute's list as the multinational corporation that keeps its employees the happiest.
Finding a Job Photograph by Andrew Harrer/Bloomberg This is part of an ongoing series of Q&As with recruiters from top MBA employers. This week we bring you edited excerpts of an e-mail exchange between Bloomberg Businessweek 's Erin Zlomek and Rani Dent, MBA staffing consultant at .
Hiring may be easier when unemployment rates hover near double digits, but super talented candidates with years of experience will hardly ever hurt for a job. When Microsoft recently was looking to snag 300 senior managers from the competition, the company tried a different approach than the usual.
Cornell University student Peter Zieske likes to doze off on bus rides, and he has created an app to help others do the same - without missing their stops. Bus Alarm, Zieske's original creation for Windows Phone, is an alarm clock designed to wake users up when they arrive at their stop - using integrated public transit routes and GPS technology.
Account Executive, Nyhus Communications
Xconomy Seattle - Young people get a bad rap in the media. They slack off, don't vote, and have no money and no voice in society (except for a few outliers like Facebook's Mark Zuckerberg). If they are being asked about business or some serious issue, many are afraid they'll say something dumb on the record.
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey-appealing to our wants, needs and desires-while at the same time telling us about a product or service. A brand's story comes from the company's own information, and if successful, it is accepted and integrated into the consumer's story.
Nearly two dozen icons of Puget Sound's past will split $750,000 in grants as runners-up in a public contest to boost historic preservation in the Seattle area. A church on rails will get restored seats. A Whidbey Island ferry house will have its front porch rebuilt.
Seattle has spawned all sorts of innovative approaches to selling things that most people would have thought couldn't be sold - like a $5 cup of coffee or books without a bookstore. But even the boldest Northwest innovators haven't thought of this. On Thursday night, young do-gooder entrepreneurs showed they could throw a killer party for 500-plus people in Seattle based on what most would have figured would just be a big buzz kill – diarrheal deaths in the developing world.
You know you've got it made when you sit down to a meeting with executives from the largest consumer electronics retailer in the United States and before you can get through your corporate spiel, they say, "Oh, we know who you are."
Two Puget-Sound organizations - Port Townsend's Sound Experience and Town Hall Seattle - have been awarded $125,000 grants as part of Partners in Preservation, a nationally operated but locally focused program aimed at historic preservation. Two Puget Sound organizations each have been awarded $125,000 renovation grants through a contestlike program aimed at historic preservation, posting the first photo-finish in the campaign's five-year history.
The Washington Global Health Alliance is organizing "A Party With a Purpose," on June 3. This cocktail party is designed to attract people in their 20s and 30s, raising awareness of global health problems, particularly rotavirus. The goal is to get 500 people to buy $25 tickets, which should support 63 centers for rotavirus treatment.
It's crucial that marketing dollars are used in the most effective ways possible. So companies must determine beyond a shadow of a doubt who to target, what message works, where the most effective medium will be and when to share it. After all, you get a bigger bang for your buck if you get it right the first time.
There's a point at which a cluster of organizations working on a problem starts to feel like more than the sum of its parts. That kind of multiplier effect fueled Silicon Valley's technology innovation for decades. There's a point at which a cluster of organizations working on a problem starts to feel like more than the sum of its parts.
Economic downturns can wreak havoc on businesses. As a business owner or manager, it's important to make an honest, accurate assessment of your situation and take the necessary steps to remain healthy. Customer retention and business development are central to successful managing through a downturn.
SEATTLE - It has sailed the waters of the world for nearly a century and now the majestic schooner Adventuress cruises the Puget Sound as a learning vessel. For boy scouts, girl scouts, sea scouts, bringing young kids out to sea and learning the ropes so to speak, said Capt.
Limitless access to information today has created a more educated consumer base. Truth and transparency have become de facto for businesses. Consumers no longer buy just a product or service. They are committing to brands and buying stories that resonate with them.