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Lauren Gleeson

Corporate Affairs, Big Red Group

Location icon Australia

I am a communications professional with more than 12 years experience across both consumer brand and corporate environments. This is where I profile my best work: Thought leadership pieces, earned and owned media penned on behalf of the brands and personalities I represent.


Thought Leadership

Albert founder on the AI apocalypse: 'We come in peace'

During the 2014 film The Imitation Game mathematics genius Alan Turing is shown heroically pitted in a race against time to crack the Nazi's Enigma code. Over a period of nail-biting sequences, Turing and his team face the insurmountable challenge to crack 159 trillion combinations within 24 hours.

Major Campaigns

Business News Australia
RedBalloon gets a shot of Adrenaline

The parent company of RedBalloon, Big Red Group, has announced its acquisition of Adrenaline.com.au which it hopes will propel the company globally.

RedBalloon acquires Adrenaline, flags global experiences acquisition agenda

RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.

Ghostwriting (on behalf of Naomi Simson)

Last brands standing

The world is shifting fast, how and where each of us choose to buy is impacting communities. When I walk down the strip of local shops in my old neighbourhood of Balmain in Sydney, I notice that every third storefront or so is empty.

What is brand trust and why is it so important?

Trust is a topic that continues to trend - and in times of Royal Commissions and business failures - it's a topic more important than ever. This is a topic I think about a lot.

Final impressions count: Owning the last mile

Food delivery services are on the rise - with a generation of 'I want it now!' what does this really mean for restaurants - and the customer experience? The young people in my life would prefer to order 'Uber Eats' or another delivery service than open a can on baked beans (my go to food as a graduate) On average, Australians eat out two to three times a week.

Tidying up: Why 'stuff' is out of fashion

"Too many people spend money they haven't earned, to buy things they don't want, to impress people they don't like." Will Rogers Self storage is a booming business. This billion-dollar industry is growing at 1.5% annually according to IBIS world. That's s a lot of 'stuff'.

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