Josephine Sherwood

Content Writer

Content Writer and English and German Literature graduate from the University of Warwick. Interests include writing and the visual arts.

London: fashion capital under threat?

The London fashion scene is synonymous with eccentricity, unconventionality and irreverence. A hotbed of creative talent, the capital has reared some of the most talented artists and designers in the world. But as the cost of living skyrockets, the city is becoming increasingly more inaccessible to a new generation of creatives seeking to broaden their...

Not Just a Label
Appreciation or Appropriation

I wrote an article about cultural appropriation for Not Just a Label, the leading platform for emerging fashion talent! Give it a read: Not Just a Label

Vegan Food & Living
Generation Z is driving a global shift towards a vegan world

If you thought millennials were the only trendsetters around, think again. According to studies, Generation Z is embracing veganism like no other generation before, thanks to the meteoric rise of social media. Generation Z includes people born in the mid-1990s and mid-2000s.

Six Young Creatives You Need to Know About

The prevailing media discourse about millennials is...disheartening to say the least. We can't get on the property ladder. London is becoming increasingly more expensive and inaccessible to us...

LUYA's Chester Foodie Guide

Michelin-starred dining, a multi-award winning bistro and three 'Good Food Guide' favourites, all within walking distance. London, Paris or Copenhagen may spring to mind, but we're actually talking about Chester - home to LUYA HQ and a thriving food and drink scene to boot.

Wedding Ideas
Etiquette Of The Wedding Day Kiss!

Happy International Kissing Day! With over a century of experience in hosting show-stopping weddings, The Chester Grosvenor Hotel is certainly no stranger to the dos and dont's of wedding etiquette. A couples' first kiss as a married couple is said to be the most important and meaningful one they will share.

Elbows off the table?

The Chester Grosvenor hosts live debate on modern restaurant etiquette. When we think of restaurant etiquette, we're often reminded of genteel customs rooted in tradition; from the do's and dont's of passing food around the table to correctly sipping soup from a spoon (the spoon is held in the right-hand and the soup should be sipped from the side, not the end, in case you were wondering...).

Premier Construction News
Is Prosecco Falling Flat? How Champagne Never Goes Out of Fashion

The arrival of The Chester Grosvenor's Champagne and cocktail bar has taken centre stage after its refurbishment earlier this year, and it has got people talking about the timelessness of Champagne and whether Prosecco presents a realistic threat to the iconic tipple. There's no denying that the UK has developed a thirst for Prosecco in ...

LUYA's Liverpool Food and Drink Guide - LUYA

World famous for its music and football, our maritime neighbour city has a thriving bar and restaurant scene to match its reputation as a cultural hub. Here, we give our top Liverpool food and drink picks...

The Thorns of the English Rose

(Archive post: Orginally written March 2015) Sarah Burton cited 'nature, fragility and beauty' as the inspirations for the AW15 Alexander McQueen collection. The garments evoked a Miss Havisham-esque romantic melancholy, combining delicate femininity with Gothic darkness. In the words of Burton, the collection expressed the 'idea that something can be so beautiful on the verge...

Interior Bits and Pieces

Is there anything better than being curled up on the sofa and flicking through magazines for interior inspiration? "Yes, Jo. What are you, 22 going on 45? Shouldn't you be outside, enjoying the spontaneity and irreverence of youth?" ...Fair point. For reals, though, there's something deeply satisfying about scouring the net and playing the 'what-would-I-buy-if-I-had-enough-money-for-a-swanky-house' game....

Why Strong Writing Skills Matter More Than Ever for PRs - LUYA

In a day and age when we are consuming written content more than ever, as the social and digital media landscape continues to move at a frenetic pace, strong creative writing and analytical skills are absolutely critical in enabling businesses to stand out in a world that's always 'on'.


Minimalism dominated the runways in 2015 but the new year marks a revival of bold eccentricity and clashing prints. I have always been intrigued by the maximalist trend. More than anything, it makes me wonder what exactly makes something aesthetically pleasing because clashing ensembles shouldn't work but somehow they just do.