Jordan Bressler

Content Marketing Consultant

Location icon United States of America

In a quarter century of professional experience, I've been an inquisitive journalist, a trusted PR professional for both an NBA team and Fortune 100 company, an executive-level collaborator and strategist and an entrepreneur who could both strategize and tactically execute.

Now, I've set forth on a new mission: to leverage my skills as a communicator, marketer, manager and mentor for companies and clients who appreciate that the marketing landscape has changed. The road to a solid marketing and communications strategy is pocked with potential pitfalls; climb aboard and I'll leverage my skills, experiences and dogged determination to ensure we, together, succeed in our conquest.

Four Ways that Marketing Can Supercharge Sales Enablement

Ghostwritten article for CMO, published at It wasn't too long ago that, when we spoke of "sales enablement," we would be considering the corporate credit card, rounds of golf and lavish dinners. Swashbuckling sales executives of the past were expected to exude confidence and to offer encyclopedic knowledge on their company's products and solutions, but not much else.

Marriott Traveler
5 Mistakes to Avoid When Doing Business in Dubai

You're heading to Dubai on business? That's no surprise: The city rocketed onto the list of the top five most robust economies in the world last year, and it's considered one of the Middle East's most cosmopolitan cities. But Islamic influence makes doing business in the City of Gold a bit more nuanced than in, say, the City of Light.

Blue Sentry Website
Recruitment Video for Cloud Computing Company
Avtec Inc.
Case Study - Power South Electric Cooperative

With its operations located just 63 miles from the Gulf coast, PowerSouth is no stranger to weather extremes – with its power-generating capabilities equally at risk from the punch packed by tropical storms and hurricanes as it is from extreme cold and tree-toppling ice storms.

Marriott Traveler
Be a Long-Haul Hero. 7 Tips for Surviving Your UAE Flight

Surviving the 14-plus-hour flight to Dubai or Abu Dhabi can seem a daunting challenge, even to those with six-figure frequent-flyer accounts. To beat back the jet-bound blues, use these international travel tips - and elevate your experience into a stratospheric success. In this article Abu Dhabi, Dubai, tips and tricks

Chief Outsiders (internal)
Your 2020 Vision Is Now A Five-Year Plan

For those who have been disciples of futurist Arthur C. Clarke, it's quaint to look back at his prescient interviews of a half-century ago, and try to imagine how he could possibly pinpoint conventions like the internet, instant messaging and even the way we as a society would interact.

Agile Development - The Hero of Mobile Application Production

Agile - the very mention of the word evokes something nimble, quick, coordinated and active. For technical employees who have been introduced to the workflow scheme known as the Agile development process, few would debate the applicability of these attributes to their outputs.

Caster Concepts
Polyurethane wheel | Caster Concepts

The advent of polyurethane roughly 50 years ago revolutionized many industries and products, including heavy-duty industrial casters and wheels. Today, roughly 80 percent of all heavy-duty caster and wheel applications require polyurethane tires attached to the wheel core. There are several formulations of polyurethane tread material available, each designed to achieve various benefits, for varying applications and environments.