John Garvey, MBA

Copywriter, Blogger, Storyteller

I write entertaining, helpful and reliable stories, business profiles and marketing copy that moves readers. Editors enjoy working with me, readers enjoy my style, and I treat deadlines religiously. Learn more at www.garvingtoncreative.com.

"Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior." - Daniel Coyle

RELIABLE, ENTERTAINING CONTENT

United States of America

Portfolio

AE Building Systems

What is Continuous Insulation and Why Does It Matter? - AE Building Systems

Let's start by clearing up a misconception about building envelopes: Buildings need to breathe, walls don't. If you want a building to be energy efficient and comfortable, you...

Concklin Insurance Agency

Home-Sharing Services: Do You or Those Who Rent Your Home Need Insurance Coverage? - Concklin...

The sharing economy has brought about business model innovations, allowing people to monetize underutilized assets including cars, storage space, gear, and living space by...

Retail Control Systems

Goodwill Industries Social Impact - Retail Control Systems - Blog

Goodwill Industries isn't exactly a retailer. It's a nonprofit organization whose call to arms is helping disadvantaged people find employment.

Anthea powered by RCS

Will Intellectual Property Law Upend the Medical Cannabis Industry?

Q: How do you ensure nobody swoops in with a patent attorney and claims ownership of a cannabis strain that was already in use when Nirvana was touring? A: An insane amount...

Anthea powered by RCS

The Growing Importance of Terpene Literacy - Anthea Powered by RCS

Have you ever seen someone sniff a nugget of cannabis like it's a glass of Malbec? It happens. Just as a wine snob might try to pin down the region and type of grape a wine...

Retail Control Systems

8 Proven Tips Keep Your Customers Coming Back - RCS - Blog

There are several reasons you should prioritize retention over new customer acquisition. Harvard Business Review reports that "acquiring a new customer is anywhere from five to...

Anthea powered by RCS

4/20 Mussings - Anthea by RCS - Blog - Cannabis POS - Seed to Sale

Today is the fifth 4/20 holiday since recreational cannabis was legalized in Colorado and Washington with the passage of Amendment 64 and Ballot Initiative 502. Colorado's...

Berbay Marketing & PR | Los Angeles CA

Why Technology Matters to the Legal Ecosystem - Berbay Marketing & PR | Los Angeles CA

How Law Firms and In-House Counsel Are Navigating Changing Technology Nat Slavin, Partner, Wicker Park Group "Navigating" is the perfect term for discussing legal technology...

Retail Control Systems

9 Sustainability Tips to Reduce Waste - Retail Control Systems - Blog

We're going to be real candid here. Most things marketed as "sustainability" efforts are more accurately "waste reduction" initiatives. What follows are some proven insights on...

Berbay Marketing & PR | Los Angeles CA

Mastering Marketing Technology - Berbay Marketing & PR | Los Angeles CA

Scott Brinker, VP of Platform Engagement, HubSpot Program Chair, MarTech The legal marketing landscape is changing faster than anyone could have anticipated ten years ago,...

Retail Control Systems

Best Practices for Dealing with Negative Customer Reviews - RCS

Whether you're a retailer, restaurateur, tour guide or museum director, your first negative review can make you feel like a donkey kicked you in the stomach. Don't go all...

Berbay Marketing & PR | Los Angeles CA

By the Numbers: Using Data Analytics to Build Smart Content Strategies - Berbay Marketing & PR |...

Susan Kostal Principal, Stet Consulting Adrian L├╝rssen Vice President, Co-founder, JD Supra John Page Director of Communications, Kilpatrick Townsend & Stockton, LLP "Oh great,...

Berbay Marketing & PR | Los Angeles CA

LMA Tech West Conference Recap: 10 Marketing Moves to Make Now! - Berbay Marketing & PR | Los...

The LMA Tech West Conference, held Jan. 31 - Feb. 1 in San Francisco, featured a tremendous volume of thought-provoking discussions. Hats off to conference chairs Eric...

Retail Control Systems

Questions to ask when shopping for a POS system - RCS

What does the term "point of sale system" mean to you? For many, it may simply mean payment processing, but if you're a merchant you have a lot more on your mind. You don't just...

Retail Control Systems

How to Ride Out Seasonal Revenue Fluctuations - Retail Control Systems

Retailers face unique challenges and opportunities each holiday shopping season. Ditto for other peak buying times, as well as cyclical retail sales slumps. Both challenges and...

Berbay Marketing & PR | Los Angeles CA

8 Ways to Be Great in Law, Leadership & Legal Marketing: A Recap of the LMA Southwest Region...

The LMA Southwest Region Conference, held October 26 - 27 in downtown Denver, virtually flew by due to the quality of presentations. This recap features key takeaways for those...

Retail Control Systems

Libations to keep you warm through the winter! - Retail Control Systems

Around the time of the first snowfall, do you notice that certain drinks take on a new appeal? Just as kids associate cold weather with hot chocolate, adults associate certain...

Retail Control Systems

How to keep your garden center successful in the slow season - RCS

Hatch green chilies are all the rage in the late summer and fall, but try the Colorado chilies at Denver-based Country Fair Garden Center and you might become a convert for...

Retail Control Systems

Why Workplace Dogs are a Good Thing - Retail Control Systems

For practical guidelines about office pets, the Society for Human Resource Management just published a helpful guide on " How to Be a Pet-Friendly Employer." There are many...

Retail Control Systems

How to Convince Your Manager They Need a New POS system - RCS

Whether you're a store rep, server, bookkeeper or buyer - not having an up-to-date point of sale (POS) system means you have to grapple with issues you'd just as soon avoid....