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Jo Fraser

Freelance Writer and Digital Copywriter

Location icon Germany

Talented senior copywriter with six years of experience in digital marketing.

I’ll stop your audience mid-scroll with skillfully written copy and articles that people love to read.

Portfolio

Contentful

Contentful
How to organize your content and untangle your site's navigation

Most of us use some type of map -- be it the Google or paper variety -- to navigate around unknown cities and places. Navigation helps us to get to where we need to go, and anyone who's had their phone die on them in a new city knows how it feels to be completely lost.

Contentful
Tech giants are investing in digital transformation: you should too

This was a week marked by two huge tech acquisitions. Google is buying data analytics company Looker for $2.6 billion in a move to bolster their cloud computing offering -- and keep up with their rivals. This comes off the back of another major transaction; Salesforce will acquire Tableau, an analytics platform which specializes in interactive data visualization.

CoverMore travel insurance

Covermore
Where to find the best brunch on the Gold Coast

There are two things the Gold Coast does very well: beaches and brunch. Luckily, like smashed avo and a flat white, those two things are the perfect match. Whether you're coming out of the surf, or out of your bed, here are the best places to get brunch on the Gold Coast.

Covermore
Health essentials you need to pack on your next trip

There's nothing worse than getting sick when travelling. After all, you travel to see the world, not the back of a toilet door or a hotel bed. If you're worried about catching a bug from an iffy plate of street food or coming home with a bad case of the sniffles, taking a first-aid kit with a few essentials is a good idea.

Covermore
Sand Dunes in Morocco | Cover-More NZ

A visit to the Sahara desert in Morocco is on every traveller's must-do list. What people don't account for is the sweeping red sand dunes are only found in two small regions in the far South.

Covermore
The ten rules for tipping in the U.S. | Cover-More UK

If you're new to America, tipping can leave you confused, embarrassed and clutching dollar notes in restaurants wondering where you went wrong. Here are our ten rules for tipping like a pro in the United States.

Covermore
Where to see the world's best architecture

Some people travel for food, others for sightseeing, and then there are the architecture buffs. Men and women who scour the globe looking for a building, a monument or a house that makes them speechless and reaching for a pencil and notebook.

Covermore
There's nothing quite like Paris on Valentine's Day

The only cheesiness you will find in Paris during Valentine's Day is behind the counter at the Fromagerie. With not a Hallmark card in sight, Paris delivers romance like no other city on earth. There's something in the air in Paris, and it's not just the smell of freshly baked croissants.

Covermore
Where to spend International Yoga Day | Cover-More UK

Since its inception in 2015, people from all over the world have been rolling out their yoga mats on June 21 to celebrate International Yoga Day. Unlike some of the other 'days' like National Hot Dog Day or Respect Your Cat Day, International Yoga Day was sanctioned by the United Nations.

Covermore
Favourite holiday destinations of Royalty

The Kings and Queens, Princes and Princesses of this world surely have some inside knowledge of the best places to spend a well-earned holiday. From a remote African island to an imposing Scottish castle, here are some of the favourite Royal holiday spots.

Cover-More USA
05/23/2017
New Zealand's most pristine ski destinations

There's nothing like landing at Queenstown airport for the first time. Approaching the ski town generally happens from the North and looking out the window will have you face-to-face with something you generally don't want to see within reach of your airplane window - a mountain.

Cover-More USA
03/28/2017
Everyone is going on a cruise and you should too

Something is making a comeback, and no it's not the Backstreet Boys. Cruising has been revamped and is here to stay. We get it, cruises have become known as the holiday of choice for elderly travellers everywhere. Hear the word 'cruise' mentioned and you might even get visions of bad 70's carpet, congealed buffets, and cringe-inducing 'extravaganzas'.

Cover-More USA
03/08/2017
How to stay Safe on Spring Break

You've seen the movies, heard the stories from your older siblings, and now it's your turn - Spring Break! Whether you're spending the break with a good book at the beach or at a week-long party in Cancun, it's important to keep the experience safe and happy.

Cover-More USA
07/11/2017
Six things to know about Morocco before you go

Describing Morocco is like trying to describe an abstract painting where the artist went even weirder than they usually do, and started to color not just outside of the lines, but outside of any frame. They've also thrown their color palette to the wind and, now they're not even using paint brushes anymore.

Cover-More Australia
02/21/2017
It's time for Rio Carnival!

Get out those feathers and sequins because it's time for one of the biggest parties on Earth - Rio Carnival! This year Rio Carnival will officially start on 24 February and last for four days, but you'll find the parties, parades, and dances have been going strong for months.

Cover-More Australia
03/14/2017
How to have the best St Patrick's Day

St Patrick's Day is cheeky leprechauns, rowdy pub sing-a-longs and foamy pints of Guinness. Whether you're a St Patty's veteran who cracks open their first Guinness at the morning alarm or a newbie approaching the whole green-spattered event with justified caution, this raucous Irish celebration can be tremendous fun.

Cover-More USA
02/14/2017
Six amazing places to propose

When you've chosen to spend the rest of your life with someone, it's understandable that you want to pop the question somewhere special. After all, you need to have a good story to tell when every person you know hits you with 'How did you do it?!'.

Covermore
So, you've lost your passport

Whether your passport has been stolen or lost, there's no need to panic. It happens to the best of us, but make sure you're proactive about it.

Cover-More USA
03/08/2017
How to stay Safe on Spring Break

You've seen the movies, heard the stories from your older siblings, and now it's your turn - Spring Break! Whether you're spending the break with a good book at the beach or at a week-long party in Cancun, it's important to keep the experience safe and happy.

Covermore
Health essentials you need to pack on your next trip

There's nothing worse than getting sick when travelling. After all, you travel to see the world, not the back of a toilet door or a hotel bed. Here is what you can pack for a healthy and happy trip.

Cover-More Australia
04/11/2017
Cabin bag essentials: A girl's guide

As a travel blogger and digital nomad, I've learnt a thing or two about packing a cabin bag for a long-haul flight, and I do harbour a deep appreciation of a well-packed bag. Here are my must-haves for my cabin bag.

Cover-More Australia
04/18/2017
420 Day: Will I be covered by my insurance?

April 20 is a day dedicated to getting high and not just on life. Every year, marijuana advocates and fans of cannabis gather to celebrate. From Amsterdam to Colorado, the day signifies more than just 'getting high' as people use April 20 to push for more governments to legalise the drug.

The Urban List Brisbane

Theurbanlist
08/17/2015
We Check Out New Rooftop Bar, Eleven

Brisbane is no longer content with being corralled into cramped dark places with sticky floors and booming music to party and socialise. We want Brisbane bars that look just as good in the bright sunshine, sweeping views that make us feel like we all actually live in New York or Hong Kong, and a menu that stays far, far away from sugary concoctions that have only briefly rubbed up against their alcoholic component.

Theurbanlist
06/17/2015
Where To Go On A Tinder Date in Brisbane

So you've met someone on Tinder who doesn't have a Southern Cross tattoo, hasn't obviously cropped themselves out of a wedding photo, and dosn't talk lik dis. Congratulations my right-swiping friend, you have succeeded where even the best of us have failed!

Theurbanlist
08/17/2015
What Is Poutine And Where Can You Get It In Brisbane?

A hodgepodge of crunchy golden fries, brown gravy, and squeaky cheese curds, poutine is the food equivalent of that one time you bought a discounted chocolate mud cake from Woolworths and ate the whole thing whilst scrolling through your Ex's Facebook profile.

Theurbanlist
06/17/2015
Brisbane's Cosiest Bars for Wintertime

We welcome the season of following our noses to spicy brews of mulled wine, woodsy interiors that allow us to play make-believe, and snuggling just a little closer to your bar-buddies.

Theurbanlist
07/17/2015
Brisbane Bars With Epic Cheese Platters

Let's all just admit that cheese is the glue that holds the fabric of the universe together. Melted between two pieces of bread, anchoring down salami on a pizza, or sprinkled delicately over a plate of saucy pasta, cheese is like that one friend who rocks up to a boring get-together and suddenly you're partying like it's 1999.

Theurbanlist
08/17/2015
Brisbane's Most Beautiful Cafés

We're just going to come right out and say it: Brisbane has some of the most beautiful cafés in Australia.

Hopscotch The Globe

hopscotchtheglobe.com
05/12/2016
Why you should consider WWOOFing for your next trip

If you're a budget traveller set on doing some no-frills exploration of the world, you might have heard of WWOOFing. And no, it doesn't anything to do with dogs. WWOOFing stands for "Willing Workers on Organic Farms," and is a project that started in 1972 in England.

hopscotchtheglobe.com
04/04/2016
How to Handle the Most Awkward Moments Travelling Alone

I was a couple of hours into my first ever solo trip when I realized just how fumbling and awkward traveling alone can be. Like many realizations that come when travelling, this one happened on the toilet.

Just Media Design Blog

Just Media Design
08/03/2016
The Art of Travel Marketing

Once upon a time, choosing where to go on your annual holiday was a matter of booking a spot in your favourite caravan park. And if you were looking at going a little further afield? Maybe on a trip of a lifetime?

Just Media Design
09/09/2016
Squashing 3 Common Misgivings about Social Media Marketing

We get that the dollars and cents side of social media marketing can be buried under terminology like "page likes", "impressions" and "engagements." Try and buy a hot dog with the promise of a couple of hundred page likes and you're not going to be sinking your teeth into the tasty snack anytime soon.

Just Media Design
07/15/2016
Social Media and the Power of Storytelling

There's a page on Facebook that explores people's stories like no other. The wall is covered with pictures; There's the eccentric old lady, the man with pain behind his eyes, and the children trussed up in their Sunday best. At first glance, the page might seem like another street style blog or the portfolio of a portrait photographer.

Brisbane Threads

Brisbane Threads
07/17/2015
Regional Flavours 2015

The Regional Flavours festival hits South Bank for another year this weekend with a bigger, tastier celebration of food and flavour. Queensland's finest providores will be displaying delicious produce from all over the state, from chewy Nougat by the Australian Nougat Company to farm fresh avocados from...

Brisbane Threads
07/04/2015
Che Asado X Cobbler- Meat Meets Whiskey

Prior to last Thursday, my only experience with whiskey involved a very reluctant sip out of a bottle of Jack Daniels at a party. I remember the guys in the group chuckling as the stuff burned like fire down my throat and made my face scrunch up (attractively, I'm sure) with disgust.

Brisbane Threads
07/10/2015
Nine Fun Dates In Brisbane

So you've met someone who sets your heart aflutter and made it through the palm sweating, I'm-gonna-throw-up terror of asking them out on a date. In days of old, taking your potential love buddy out to a romantic dinner and a movie would have perfectly sufficed.

Brisbane Threads
07/24/2015
Where? 85 Miskin Street, that's where!

Who knew that ensconced within the, let's face it, rather dull streets of suburban Brisbane lies an unassuming and very special beacon of fine dining. 85 Miskin St, the brainchild of the very passionate owner Brent Farrell, has been dancing across diner's palates for over ten years.

Brisbane Threads
06/18/2015
Gather Your Loose Change, The Sunnybank Food Trail Is Back

With so many delicious dishes out there just waiting to tantalise our taste buds, sometimes choosing just one thing to grace our dinner plates with is a bit too difficult a task. Wouldn't it be nice to be able to have just a little bit of everything thats on a menu?

Brisbane Threads
05/08/2015
24 Hours To Explore Brisbane

It's Saturday morning and you're heading to the airport to pick up your 'cooler-than-thou' friend who has flown up from Melbourne for weekend. You know, that friend who is always posting cool instagrams of local underground bars and geometric coffee art. You have defended Brisbane again and again,...

Brisbane Threads
08/03/2015
Ekka 2015: 9 Things You Shouldn't Miss

What other time of year can you spin around on colourful rides, stuff your face with strawberry sundaes and edge children out of the way to squeal over tiny pink piglets. That's right folks, It's Ekka Time! This and year's show promises to be bigger and better than ever.

Brisbane Threads
09/05/2015
A Wellness Guide To Brisbane

There are some days when you wake-up with golden light streaming in through your window and a forecast of expansive blue skies, and you just know that it is going to be a fresh and beautiful day. It's that kind of feeling- a wholesome, fresh feeling- that a lifestyle of health and wellness is all about.

Brisbane Threads
05/23/2015
TRYP: The Home Of Hotel Cool

If Banksy ever came to Brisbane, I'm almost certain that he would bunk-up at the TRYP Fortitude Valley Hotel. With every floor artfully decorated by a renowned graffiti artist, this 65-room boutique hotel makes the perfect base for an inner-city break or staycation. Situated on the doorstep...

Brisbane Threads
06/16/2015
Eat: The Mercure Brisbane

I don't know about you but there is something just a little fancy about dining in a hotel. It's the kind of fancy that makes you want to peel off those skinny jeans and put on a pretty dress. Perhaps you might even order a cocktail...

Jo Fraser Writes Collaboration with Naked Bus

Dirty Paws
10/23/2015
Kaikoura: Where the Mountains meet the Sea

Kaikoura is a special place. A quick mention that you're going there will almost always illicit a happy recommendation. New Zealanders are quick to state just how beautiful the little seaside town is, and backpackers declare it a 'must do' with stories of seal encounters, cheerful hostels, and cheap food options (fush n' chips aplenty!)....

Dirty Paws
10/31/2015
Love it or loathe it: Queenstown

A lot of people, when quizzed about the New Zealand's south island, would wax poetic about places like Milford Sound and Wanaka, and would be very quick to dismiss Queenstown with words like 'flashy' and 'crowded' being thrown around. Coupled with it's world-wide reputation of being 'the adrenaline capital', you imagine it to be a...

The Best of Jo Fraser Writes

Dirty Paws
09/02/2015
The Places That Make Up My Brisbane

You can poke your toes into the water, or you can dive right in. The first five years of living with Brisbane, I poked my toes in, shuddered, and declared that I hated the water. The last year, I threw on my most flamboyant swimming suit, grinned to my friends, grabbed their hands, and jumped...

Dirty Paws
09/19/2015
Getting Steamy in Rotorua

I am a serial over planner. I read reviews on TripAdvisor, scour through blog posts, flip through Lonely Planets, and sometimes even venture onto the second page of Google to troll through even MORE information. That is true research dedication right there. If Googling travel destinations was a legitimate hobby, I would be the president...

Dirty Paws
12/04/2015
I Found Wild Beauty. It's In Jordan

As the plane ducks below the beige haze that sits heavily above the city of Amman, the first flat roofs of the sprawling Jordanian capital roll out before me. It reminds me of the time I was forced to learn crochet, a mess of crooked squares clumsily roped together with wiggly roads and dusty paths....

Dirty Paws
08/07/2014
The YouTubers that are Travelling the World

I love watching YouTube videos and over the past year YouTube has slowly overtaken movies,television and sometimes even books (!) as my most preferred form of killing a couple of hours. It started off with a couple of make-up tutorials here and there and before I knew it, I was watching a couple hours a day.

Dirty Paws
10/18/2015
A Campervan Adventure in Tekapo and Wanaka

Everybody and their Grandmother hires a campervan or motorhome when they touch ground on the South Island in New Zealand. Whether it is a monstrous beast that puts Howl's Moving Castle to shame, or a glorified trash heap that is more moving garbage can than car, there is a reason for this transportation trend.

Dirty Paws
08/31/2014
The Finnish Summer House

Travellers, let me tell you this, if you're ever in London and have to catch the underground to the airport, try your very hardest to avoid rush hour. I learnt this the hard way and consequently found myself fighting my way onto the Jubilee line in order to make my flight at 11:00.

Dirty Paws
04/04/2016
Karpathos: The Greek Island You Need to Visit Now

With no fringing reefs or changing ocean depths, the Greek islands have a habit of surprising you with their jagged perimeters and rocky cliffs that have a tendency to tumble into the sea when nobody is watching. Covered by an opaque haze, landing in Karpathos happens quickly and heavily, the wheels touched down with the...

Jofraserwrites
09/12/2016
Learning to Ski in New Zealand

Skiing. I had done it on the water with fat skis that would wiggle and jump and sometimes pitch me face first into the water. I had seen it on TV, with skiers launching themselves into scary heights hoping their strapped-in ankles wouldn't snap like dry twigs upon landing.

Dirty Paws
02/16/2015
25 Things That Happen When You Come Home

Some strange things happen when you touch down on home soil after a life changing trip. Once the initial joy of eating all the things you missed (lollies!) has subsided, you are left weeping into your wallet when you spot a rupee or a euro. It is a hard and trying time and what do...

Other Work Around the Web

Travelettes
Bestival Festival: Glitter, Fancy Dress & Hugs

Walking into Bestival, a four-day music festival on the Isle of Wight, for the first time felt reminiscent of walking into my very first big-girl sleepover. I remember the sheer excitement of having a whole night of lax parental supervision that would be filled with eating too much ice-cream, playing truth or dare and talking to that cute boy.

Matador Network
5 ways to do Mauritius on a budget

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The Huffington Post
11/17/2015
I Quit My Job To Be A Travel Writer, And Now I'm Broke And Unemployed

You would be hard pressed to open Facebook or Instagram nowadays and not find an article titled something along the lines of 'I quit my job to travel the world'. Usually peppered with colourful pictures of Italian gelato and girls with their arms raised towards a sweeping view, these posts are about as plentiful as bedbugs in a hostel mattress.

six-two by Contiki
11/07/2015
6 Reasons Why Solo Female Travel Rocks - six-two by Contiki

If you can squeeze yourself and your backpack onto a crowded bus in South East Asia, hustle and bargain the markets of Greece, and live off twenty dollars a day in Australia, then you can do pretty much anything.

six-two by Contiki
10/25/2015
The Do's and Don'ts of Volunteering Overseas - six-two by Contiki

The best way to avoid a sketchy volunteer situation is to have a good chat to previous volunteers. With Facebook this is very easy, and previous volunteers will be happy to discuss their experiences. Weigh up the positives and negatives, and that way you'll feel completely informed before you go.

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