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James R. Lentz

Writer & Creative Storyteller

Location icon United States

I am a Writer, Businessman, and Storyteller

I have an MBA, a Bachelor's Degree in Communications (Broadcast Journalism Major), 10 years of experience in investor/public relations and communications program management and a passion for writing every day in a myriad of ways.


Copywriting Spec Ads (My ideas for various brands and companies)

Spec Ads
Copywriting Spec Ads (B2C)

This a PDF that contains advertising spec ads/creative copywriting ideas for a few companies, brands and products to demonstrate my prowess in this field.

Promotional Projects with Graphic Design

Broad Street Food Pantry Website & Facebook Page
Free Fresh Produce

An invitation I designed for the Broad Street Food Pantry.

Massive Report

Massive Report
It's time for MLS, all of soccer to adopt the breakaway penalty shootouts

Today's Major League Soccer looks much like soccer played around the world, but that was not always the case. When MLS began in 1996, the league used a number of different rules in an attempt to appeal to the average American sports fan. One of those differences was the penalty kick shootout, which occurred to prevent ties.

Massive Report
Greatest games in Crew history: The inaugural match vs. D.C. United

With the coronavirus outbreak stopping sports leagues across the country, specifically Major League Soccer, we're celebrating the past and looking back at some of the greatest games in Columbus Crew SC history. We begin today with the game that started it all, April 13, 1996, against rivals The opening day of MLS in Columbus, and the thrilling 4-0 Columbus Crew win against D.C.

Massive Report
What the Crew needs to do in its final four games of 2019

The odds of Columbus Crew SC making the 2019 MLS Cup playoffs are very slim to none. Practically zero. However, there is still a lot to play for in the final four games of the Major League Soccer regular season for the Black & Gold.

Massive Report
What We Learned: Crew vs. San Jose Earthquakes

Columbus Crew SC earned a point on the road in the 1-1 tie against the San Jose Earthquakes. A Gyasi Zardes goal in the 65 th minute, after a first half penalty kicked, extended the Black & Gold's unbeaten streak to four games.

Massive Report
Crew needs fundamental shifts defensively to re-find success in 2019

Columbus Crew SC has conceded a total of 30 goals with a -13-goal differential that has contributed to the Black & Gold being in second to last place in Major League Soccer with 17 points, second only to league-newcomer and "Hell Is Real" rival, FC Cincinnati.

Massive Report
How the Crew simplify the play for more success in the second half of the year

In the past 10 MLS matches, Columbus Crew SC earned four out of a possible 30 points. To put it another way, the Crew won one game out of the past 10 matches. And to put it yet another way, this miserable 10-game stretch has roughly been one-third of the 2019 Major League Soccer regular season.

Massive Report
Crew needs a rapid pivot to winning in Colorado

Here are the facts for the 2019 Colorado Rapids: 12 games played, five points, one win, 30 goals against and a -13-goal differential. The Rapids are the worst team in Major League Soccer. Despite team starters that include United States Men's National Team goalkeeper Tim Howard and forward Kei Kamara, the Rapids have lost nine of the team's 12 games.

Massive Report
Crew need to get back to basics, starting with the defense

Columbus Crew SC 's recent four-game losing streak has, in no small part, resulted from conceding seven goals over this stretch. This came after allowing just four goals during the first six games - three in one match where Columbus had multiple players missing due to international duty - and beginning the year 4-1-1.

Massive Report
Timbers' porous defense could be an invitation for more Crew goals

Seven games into the 2019 MLS season and Columbus Crew SC has scored seven goals and conceded five goals. While the Crew sits in second place in the Eastern Conference with 13 points and a 4-2-1 record, the offense has not produced with only two attacking players on the scoresheet.

Massive Report
To get more offense, what about a formation change for the Crew?

Columbus Crew SC is on top of Major League Soccer's Eastern Conference with 13 points after six games, only conceding four goals (0.67 goals per game). That's the good news. The bad news is that Columbus has only scored seven goals (1.2 goals per game), which is the number of goals the Montreal Impact has tallied - a team currently in the middle of the aforementioned conference standings.

Massive Report
The Crew's resiliency weathered the storm

This past weekend, Columbus Crew SC beat Atlanta United for the first time ever, playing in a miserable downpour that began with a goal in the 2nd minute from winger Pedro Santos in front of just under 11,000 dedicated fans at MAPFRE Stadium. Was that a soccer game or the sequel to the movie Waterworld?

Massive Report
Massive Introductions: Who Is Jimmy Lentz?

Cheering in the closed end of Ohio Stadium with my dad while watching the very first Columbus Crew SC game back on April 13, 1996, was an unforgettable experience that resulted in a thrilling 4-0 win against D.C. United. This game confirmed that something big involving soccer in Columbus was unfolding.

614 Now Articles (A Few From 2018)

PRSA Central Ohio Writing

Investor Relations

Greif, Inc.
Greif - Annual Report

The cover and theme for the Greif, Inc. 2011 Annual Report was my idea and concept. This clean, informative annual report was created by collaborating with the InvestQuest, Inc. team and our client. The theme from the cover, as well as unique graphic images, were creatively integrated throughout the annual report.

The OurPet's Company
OurPet's Fact Sheet

This is the Quarterly Fact Sheet for The OurPet's Company.

Jimmy's Daily Planet (A Few From My Blog I Wrote for 7 Years, Monday-Friday)

Jimmy's Daily Planet
#SaveTheCrew is What We'll Do

The man, the myth and the legend. Lamar Hunt, American sports business icon, and Columbus Crew Founder is crying in heaven right now.

Jimmy's Daily Planet
A Record of Human History: The Hey-Side

For around a year, I've been waiting for a particular package to arrive. Patiently...waiting. No, it wasn't late. This time, the package just took a while, and for legitimate reasons. The contents of which were going to be amazing and, honestly, out of this world when opened.

Jimmy's Daily Planet
'One More Thing' with PR

Every story has a beginning, middle and an end... with twists, turns and surprises. Distinguishing quality between firms/brands (ie- the grocery shelf test) is found on or between known and new. And working with media/journalists is a key dynamic in this task. Perhaps the most critical (and subtle) strategy in working with this relentless force...

Jimmy's Daily Planet
The Slide of Your Life

If you're afraid of do I put this. If a skyscraper of more than 70 stories doesn't evoke a sense of wonder at being so high in the sky, a clear glass slide on the outside of said building should certainly do the trick. Along with some possible vertigo.

Jimmy's Daily Planet
The Smack and Scold

If this were Medieval times (the era, not the restaurant), Columbus and Los Angeles would be preparing for a joust between a 20-year knight and a hotshot newcomer of the soccer kingdom. The Columbus Crew SC, one of the first ten teams of Major League Soccer (MLS), has been defined by its colors.

Jimmy's Daily Planet
Time to Fold on TV

(LG Display) "The company will also showcase futuristic concept displays that highlight the dynamic forms that OLED can achieve, including the world's first 30R 18-inch rollable display that can be rolled-up like a newspaper..." (LG Press Release) The January 4, 2016 press release from technology giant LG (Life's Good) disclosed many exciting products in-and-out of...

Jimmy's Daily Planet
This Poem Will Be Legen-wait for it...

My Poetic Recap for How I Met Your Mother, Season 8 (Remember to read it like it takes place in the era of carriages, quill pens & "Oliver Twist") There is this guy named Theodore, who is a lover, not a fighter, at his core In a moment of true serendipity, he turned and saw...

Jimmy's Daily Planet
Do You Have a Never Ending Story?

We don't know what the story is, we don't know when the movie will be released and we don't know who will star, but fans of Christopher Nolan are excited. Cinematographer Will McCrabb started this buzz-worthy news on his Twitter account, citing that the famed-director has completed a "comprehensive draft" for his next movie.

Jimmy's Daily Planet
The Power of a Horse

Aliens. Great White Sharks. A whip-happy, gun-slinging professor of archaeology. Dinosaurs. A horse? Steven Spielberg, one of the greatest movie directors of all-time, has introduced the public to a wide-range of characters, most of which grab our attention from the title's alone. "Jaws," "Indiana Jones and the Temple of Doom" and "Jurassic Park" are just...

Social Media Favorites (& Retweets)

Jimmy's Daily Planet
Staging Nostalgia's Message

As Americans resume their loving relationship with The Goldbergs, the intrigue into everything that goes into creating and producing this sensational sitcom reaches new heights with each new episode. Fortunately, the people at The Hollywood Reporter and Haley Orrantia (Erica) joined forces for a behind-the-scenes tour of everything special about one of the greatest gifts from the...

Jimmy's Daily Planet
The Shots Heard 'Round the World

The '80s will light the fire within us for the rest of time... The freshman CBS sitcom Life in Pieces has gotten better and better with each new episode. The punchlines aren't rushed, but are developed with patience and precision. And last night's third act not only solidified its place on Thursday's prime time lineup,...

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