Jennifer Schaller

Managing Director

Location icon United States of America

I'm currently the Managing Director of the National Law Review, one of the highest volume legal publications in the U.S. I partnered with other corporate attorneys to create the online edition of the National Law Review. The original print publication traces its roots back to 1888.

In 2016-18, I'm serving as the Vice Chairman for the Chicago steering committee for the Legal Marketing Association and on the Women Rainmakers Committee of the Law Practice Division of the American Bar Association. I regularly speak on thought leadership marketing for lawyers, ethical issues for lawyers related to websites and social media and law firm website SEO issues.

The National Law Review
Kushner's Bad Week: Losing Clearance, Suspicious Business Activities, and the Looming Russia...

This week at the Trump White House was a cornucopia of news developments including a gun control meeting that quickly went off the rails, news of Trump confidant and stalwart Hope Hicks's resignation, and Jared Kushner, First Son-in-Law, being stripped of his Security clearance for failure to complete paperwork in a timely manner, quickly followed by disturbing reports of Kushner's business interests benefiting from his position in the White House and Kushner influence prompting possible...

The National Law Review
Sessions, Oprah, Obama but not the Russians in Trump's On-Going Twitter War

On February 20, 2018, DNC deputy communications director Adrienne Watson responded to a recent series of tweets by President Trump. Last week's Russian election meddling indictments renewed the debate about whether Obama did enough to counter Russian interference when he was in office.

ABA Law Practice Today
Low-Energy Losers and Tremendous Successes | ABA Law Practice Today

The parallels between the recent election upset and common failures of law firm messaging and law firm business development programs cannot be overlooked. Love him or not, Trump won, which prompts the questions of what worked in such an unexpected victory, and what can we learn from him.

The National Law Review
Trump Answer for Parkland Shooting Victims: FBI Spent too Much Time on the Russian Hoax, Parkland...

Sunday, February 18, 2018 This weekend the Stoneman Douglas community rallied in Florida, grieving over Wednesday's attack in Parkland which was the deadliest US school shooting since 2012. The FBI dropped the ball focusing on the Russian hoax, the Democrats are at fault, or maybe it was the 400-pound genius sitting in his bed who is responsible for it all, after all, he is a genius and has a computer!

The National Law Review
GDPR Countdown: Just Days until May 25

What is the GDPR? The EU General Data Protection Regulation is the EU's most important data and privacy policy change in the past 20-years. GDPR was approved by the EU Parliament on April 14, 2016, with an effective date of May 25, 2018.

The National Law Review
Strategic Planning in Law Firms: Essential Steps for Success

Law firms doing the "same old thing" isn't going to work anymore. Despite all the legal industry changes discussed in Part 1 and Part 2 of this series, 66% of Managing Partners report that their law firm's strategy has not changed.

The National Law Review
Law Firm Succession Planning: The Future is Now so Make a Plan

Succession planning is a crucial way to do just that, but it is a process that is largely overlooked. In this fourth installment of the National Law Review's analysis of the MPF Managing Partner Forum survey, Re-Envisioning the Law Firm

The National Law Review
Recruitment, Retention and Problematic Partners in Law Firms

A law firm is only as good as it's lawyers. Making sure a firm has the right lawyers for the job is an important part of being Managing Partner, and the road to staffing and retention can be a tricky one.

The National Law Review
Dispelling Thought Leadership Myths: Content Marketing Basics for Lawyers - Part 1

Despite a changing legal marketplace, many myths persist about how to best present yourself and your firm to potential clients. Many of those myths revolve around content marketing--that attorneys should not waste their time, that time is better spent on racking up those billable hours or simply concentrating on being the best attorney possible.

The National Law Review
Thought Leadership Marketing Basics for Lawyers – Part 2

How do you get started with a sustainable thought leadership program? Successful content marketing begins with writing with your audience in mind, answering questions which come up in your daily practice. If your existing clients have the question, so do other potential clients. The 80-20 rule applies here as well; it’s a good idea to focus your thought leadership in the most profitable areas of your practice or areas you are looking to grow.

The National Law Review
Building a Business Development Mindset in Law Firm Associates, Junior and Income Partners

Firms continually struggle to transition associates and junior partners from the "learning to be a great attorney mindset" to being great attorneys who also actively contribute to the firm's bottom line. In a fragile and shrinking legal market, business development at all levels and in all practice areas starts earlier and is being monitored more closely.

The National Law Review
Building a Book of Business and Advancing to Law Firm Leadership: Women who Have Navigated the...

At a time when only 4 percent of the 200 largest U.S. law firms have women in firm-wide leadership positions, only 19% of the equity partners at the "50 Best Law Firms for Women" are women and 96% of AmLaw firms report that their highest paid partner is male, it seems opportune to see what women in leadership roles have to say about advancing to firm leadership, strategies for building a book of business, mentorship, and ways they have found and nurtured success.

The National Law Review
How Thought Leadership Complements Account-Based Selling Strategies in Law Firms

Competition from non law firm sources, firm consolidation, and the ever present need to do things more cost effectively all present challenges and opportunities for law firms to differentiate themselves. Lawyers riding this wave of change are not only practicing law but understand the law department's relation to other business units and to the overall company's operations.

The National Law Review
Evaluating Legal Marketing Technologies: What Matters to Law Firms

Clayton Dodds, Director of Marketing for the Law Offices of Peter N. Brewer, a Silicon Valley real estate firm, is a strong advocate for using technology to advance how legal services are delivered. Per Dodds, "Most of our clients are tech professionals, who expect automation and look for streamlined processes and seamless communication.

The National Law Review
How a Supreme Court Vacancy Actually Works and Its Implications Part 1 of 2

Justice Scalia's unexpected passing has created political upheaval, judicial uncertainty, and a procedural anomaly for the Supreme Court. Barring any massive changes in the political situation, it seems this vacancy is one we're all going to live with for a while.

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