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Jayme Katis

Marketing Management, English student at Virginia Tech

Location icon USA

Clarity found in water. Creativity found inside. Lover of social media, writing, editing, marketing analytics and strategic communications work. Passion is in covering all the bases, immersing myself into a brand and developing a voice and vision to take the product to the next level. Communications Team Officer and Social Media Strategist for Pamplin Reinventing Social Media Organization, The Magic of Miracles Director of Fundraising, Former University Relations Marketing Intern, Varsity Competitive Swimmer.

Portfolio

Booz Allen Hamilton

Pamplin Reinventing Social Media

Blacksburgfirstandmain
First and Main | Shopping Center

In the summer of 2012, two Virginia Tech alumni purchased First & Main with a vision of creating a unique shopping, entertainment, living, and dining experience that local residents, regional visitors, and Virginia Tech alumni could enjoy for generations.

PRISM Client Work
First and Main Social Media

Created weekly voice of First and Main and social media posts for the newest shopping center in Blacksburg, VA. First and Main is a direct client and supporter of Pamplin Reinventing Social Media.

WVTF Public Service Radio

Independent Study
Research Plan WVTF Public Radio

Placed as lead for marketing strategy plan for WVTF, the NPR affiliated radio station hosted and funded by The Virginia Tech Foundation. Completed as study plan for Fall 2014 Semester.

Educational - Virginia Tech

Personal/ Educational
Under Armour: Brand Audit Report

Completed Under Armour Audit that encompasses Brand Inventory, Brand Descriptive, Qualtrics Survey with SPSS Analysis, Strategic Recommendations and an updated Integrated Marketing Campaign. Supported team in copywriting and strategy during the Spring of 2014 in Marketing Communications at Virginia Tech. Strategic recommendations centered on developing a heightened social media presence, international expansion and professional sponsorship packages.

Personal/ Educational
GoldieBlox Creative Brief

Created full standing advertising agency with classmates during semester and developed strategic creative brief for toy-maker GoldieBlox. Being a niche brand, we developed a full brief that included an advertising campaign, sponsorship deals and recommendations through research of the company.

Personal/ Educational
Nike and The Brand of the Future

Strategy document for brand expansion of Nike into collegiate apparel markets. Assisted by group completed within Marketing Research.

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