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Jasmine Lee-Zogbessou

Journalist

Location icon United Kingdom

Highly qualified NCTJ accredited and experienced multimedia journalist. I am able to source, cover and produce engaging content for different platforms, audiences and objectives. Creative and adaptable, I have developed my skill-set in digital journalism.

Portfolio
BusinessBecause
11/14/2019
What Can MBAs Learn From Doing Business In Dubai?

Doing business in Dubai might not be at the forefront of most MBA students' minds, but it should be. The city sits in a region-the Middle East, Africa, and South Asia-which is projected to reach a combined GDP of $12.8 trillion by 2030.

BusinessBecause
06/18/2019
How To Mastermind A Company's Digital Transformation

The business landscape is evolving. Consumer needs aren’t the same as they were yesterday. As technology disrupts industries, companies are looking for new ways to grow and stay relevant.

Verdict Foodservice
10/02/2018
Impossible Foods: the rise of the meat-free plant-based burger

The growing trend of ‘meatless’ meat has provided the restaurant industry with alternatives to meet the needs of the growing number of vegetarians, particularly the plant-based burger. But, are ‘bleeding’ burgers really the answer for non-meat eating diners?

Verdict
09/25/2018
Why late night dining is becoming the latest food trend

As one of the fastest growing modern food trends in the foodservice industry, overnight dining, or night owl dining as it's otherwise known, accounts for 83% of the UK's out-of-home dining's (OOH) overall growth.

Verdict Foodservice
09/21/2018
Are edible flowers a foodservice trend to watch?

Organic September has shone a light on a range of emerging trends, from root to stem vegetable use to grass-fed meat. One of the trends expected to be fully included in organic products and restaurants this year is edible flowers. However, is this aesthetic addition to the menu something that diners actually want?

Packaging Gateway
07/26/2018
Disrupting the market: touch-free meat packaging

British supermarket chain Sainsbury’s has launched 'touch-free' plastic packaging for its chicken range, in a bid to encourage millennials to cook at home more often. Jasmine Lee-Zogbessou looks at the way touch-free packs could disrupt the market.

Verdict
05/10/2018
How the Takeda-Shire deal will change drug development

Japan’s Takeda Pharmaceutical this week agreed to buy Ireland’s Shire for $65 billion. The deal adds a 60% premium to Shires market value before Takeda first declared its interest six weeks ago.

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