Charity Fundraising and the Identifiable Victim Effect | The Hidden Voices
Explore three methods I've used to create successful fundraising campaigns with this proven psychological principle.
I'm a freelance copywriter for charities & non-profits, corporate social responsibility (CSR) and financial services.
I've got 17 years' experience in agencies, client-side and as a freelancer. Below is a snapshot of the results I've achieved for my clients.
- A lead magnet I wrote generated over 500 new enquiries for a small investment management firm.
- Content for a global non-profit attracted inbound press opportunities from the New York Times, CNN and the BBC.
- Raised over £10,000 for a grassroots homeless organisation by spending just 10 minutes per day posting on their social media accounts.
- Website content for a charity improved its search engine presence and increased furniture donations by 30% in just a few months.
- I've written successful award entries for several digital agencies that raised their profiles nationally and internationally.
Explore three methods I've used to create successful fundraising campaigns with this proven psychological principle.
Read this case study on how we helped Oxfordshire County Council build a new careers microsite with a tight turnaround time.
I led the organisation's comms for World Environment Day 2020. This included coming up with the concept, script development, contributor liaison and overseeing the production and promotion of the video.
Total adult golfers on a full-length course (9 or 18-hole) increased significantly by 2.1 million players to 5.2 million last year - the highest figure recorded this century - according to the 2020 GB&I Golf Participation Report based on research led by The R&A.
Read about how I volunteered for two homeless charities to help them raise awareness and vital donations via social media.
A blog article exploring how financial services firms are using social media - delving into some of the critical benchmarks they need to be aware of.
Working with the video production team at Editions Financial to edit hour-long videos recorded by prominent figures within FinTech. These were used as engaging soundbites at the LinkedIn FinxTech event in New York City.
A print article posing the question of whether enough is being done to balance risk with innovation when it comes to financial security.
Writing, editing and producing the Summer 2016 issue of Argent on behalf of The Financial Services Forum. Conducting interviews with several senior figures within the industry.