Belgium
I'm a passionate marketer with a flair for copywriting, branding and marketing strategy. If you need a creative multipotentialite, who understands the power of storytelling and how to create meaningful copy that inspires your audience to become your clients - contact me!
It would be an understatement to say we're going through turbulent changes. The world is upside down since the pandemic hit, and together with a global health and safety crisis, we are also confronted with an economic crisis.
About "Big Little Lies" If you watched the first season of "Big Little Lies", you probably couldn't wait for the sequel to finally come out this summer! The addictive American series revolving around strong female characters and their intriguing secrets had massive success since its first season in 2017 on HBO.
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How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and customer segmentation are crucial elements in this process. With the increase of different online touchpoints, collecting data from multiple interactions can be difficult and messy.
What is the first thing that comes to your mind when you hear the word "marketing"? Do you think of ads that invade your social media feeds? Annoying promotion emails and newsletters you never actually subscribed to? Or (hopefully) you think about that great commercial BMW did last year?
Here we are. Day 38. The days all look alike but they are also very peaceful. You could say I'm beginning to like this new, different reality. A bold statement that could probably sound very grotesque a month ago. In Belgium, just like in many other countries worldwide, we have been in a full lockdown for over a month.
Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual's perspective.
If you're a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic. People buy products or services based on emotional needs or wants. This depends on the level of happiness, finances and life stage they're in.
The publishing industry is on rocky grounds and they have to adapt to the digital era to reach their readers. Publishing executives who built their careers on selling ads are unwilling to accept that the economics of digital is fundamentally different than print.
Do you remember that financial report from last week? Probably not, right? Reports can be overwhelming. Even scary. Most of us avoid any deep dive-in because we don't have the time. Or perhaps, we don't understand what do we actually need to conclude from it.