Belgium
I'm a passionate marketer with a flair for copywriting, branding and marketing strategy. If you need a creative multipotentialite, who understands the power of storytelling and how to create meaningful copy that inspires your audience to become your clients - contact me!
How well do you think you know your customers? Can you "read" their emotions and attitude towards your brand through written (and spoken) text? Text analytics and sentiment analysis are typical methods that help derive meaning from customer data.
Find out how PAL Robotics collaborated with Materialise to envision, design, and manufacture their latest social robot, ARI, with a help of 3D printing.
Since 2009, when we launched our i.materialise platform, our mission is to enable creative people worldwide to design and sell their unique 3D-printed objects. One of the makers who caught our attention is Marta Cherednik, a Singapore-based 3D printing designer who runs a design studio MALINKO. Originally from St.
What does it take to be an avant-garde leader in the wine and spirits industry? The secret of Pernod Ricard, the world number one brand for premium spirits, lies in a decentralised, customer-centric organization that understands the importance of brand equity.
It would be an understatement to say we're going through turbulent changes. The world is upside down since the pandemic hit, and together with a global health and safety crisis, we are also confronted with an economic crisis.
If you're a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic. People buy products or services based on emotional needs or wants. This depends on the level of happiness, finances and life stage they're in.
How well do you know your customers? Many companies are focusing on achieving the full 360° customer view to understand their customers better. Data analysis and customer segmentation are crucial elements in this process. With the increase of different online touchpoints, collecting data from multiple interactions can be difficult and messy.
Download Ablo now and instantly start talking to new people around the world, in your own language!
Here we are. Day 38. The days all look alike but they are also very peaceful. You could say I'm beginning to like this new, different reality. A bold statement that could probably sound very grotesque a month ago. In Belgium, just like in many other countries worldwide, we have been in a full lockdown for over a month.