Heather Schuck Gimbel

Small Business Writer, Fashion Entrepreneur, and Balance-driven Mom of 3

Location icon United States of America

5'1" Firecracker born and raised deep in the heart of Texas. I've been a wordsmith for 20 years writing research documents, serving as small business expert, authoring a book on work/life balance (The Working Mom Manifesto, #42 Amazon Women in Biz), as well as lighter topics such as sponsored posts for fitness, fashion, and parenting advice. While writing, my focus is on engagement with a healthy respect for SEO.

The Myth of Work/Life Balance

Work/life balance is a hot topic these days as our lives become increasingly dependent on the interwebs. No longer can the 5 o'clock whistle separate our work from family. We are tethered 24/7 through smartphones, ipad's, and netbooks that allow us to work "anywhere and anytime."

Everything I Needed to Know About Business I Learned From Boxing - StartupNation

The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad's early fights. He was an amazing athlete full of unwavering determination, brute physicality, and an innate ability for overcoming obstacles. It was no secret that he would often get knocked...

Celebrity Product Placement: The Do's and Don'ts - StartupNation

As the "royalty" status of Hollywood stars has risen, so has their effectiveness as key influencers in consumer purchasing behaviors. Celebrity product placement is considered an "influencer-marketing" approach for helping brands increase their competiveness in an increasingly crowded marketplace. Marketers and small business owners can harness that power through strategic product placement opportunities that have...