Eric M. Ruiz

Writer, Business Strategist

Eric M. Ruiz oversees sales and strategy in LatAm for Waze, the Social GPS and Navigation app that was acquired by Google in 2013. A native of Modesto, Calif., Eric now resides in NYC , exploring and writing about the differences that make us the same. He thinks in English but hugs in Spanish.

United States of America



Making Sense of Kanye's 'The Life of Pablo'

On the track "Feedback", from his latest album, The Life of Pablo , Kanye West dares listeners to show him a genius who isn't crazy. Maybe it's just braggadocio rap or maybe...


Meet Sarah Cooper, the Ex-Googler Behind the Cartoons That Have Captured the Internet

"No brilliant idea was ever born in a conference room. But a lot of silly ideas have died there." F. Scott Fitzgerald Conference rooms, status checks and pre-meetings are an...


Derrick Morgan and an Atypical NFL Offseason

I met NFL player Derrick Morgan at a Beats by Dre Party in Manhattan's SoHo District in February of 2014. Although Super Bowl XLVIII was less than 24 hours away, we got to...


What I Learned Getting Fired From Lyft

In April of 2012, I began working at Zimride, a ride sharing platform for universities. After four months of interviews and conversations, I was ecstatic to be in San Francisco,...


Don't Start Panicking, Stay Calm

On June 6th, FC Barcelona defeated Italy's Juventus to claim the 2014/2015 UEFA Champions League Title. It was their fourth such title in the last ten years. But more...


This Superstar Soccer Manager Has a Higher-Stakes Job-and Way Less Stress-Than You

The English Premier League kicked off this past weekend. Chelsea FC, last year's winners, are one of the early favorites to win the 2015/2016 campaign. I enjoy watching Chelsea....


You Don't Have Wanderlust, You're Just Bored

My generation is obsessed with travel as an end. Everywhere you look you find sites promising the travel life, even ways to make money at it as a "lifestyle entrepreneur." And...


Staying Sane and Healthy During Business Travel

By the time 2015 comes to a close, I will have traveled to nine countries and numerous cities. I've hung out on the beaches of Tel Aviv and hugged the corners of the streets of...


Leadership Lessons From Alexander the Great

To prepare for my company's off-site meeting in Greece, I decided to reread one of my favorite books, The Virtues of War. It's a historical novel told from Alexander the Great's...


Key to Success? Work Like You're an Intern -- Every Day

"My 1st Song," the last track on Jay Z's 2003 masterpiece, The Black Album, opens up with a snippet of an interview with the late Notorious BIG. "Just stay busy, stay working.


4 Business Lessons From the Legendary John Wooden

I am fascinated by a story former UCLA basketball coach John Wooden shares in his book Wooden: A Lifetime of Observations and Reflections. At the first squad meeting before the...


What the NFL Draft and Uber Passenger Ratings Can Tell Us About Character

This Thursday, April 30, millions will tune to ESPN and The NFL Network to watch the first round of the 2015 NFL Draft. College superstars like Jameis Winston, Marcus Mariota...


Sometimes Doing Nothing Is the Best Way to Move Forward

After his infamous rant at the 2009 VMA's, Kanye West stayed surprisingly quiet for the rest of the year. Outside of an apology special with Jay Leno, not much was heard from...


Professional Lessons Learned From Germany's 2014 World Cup Title

Mario Gotze's extra time goal, seven minutes away from penalties, gave Germany a 1 to 0 victory over Argentina in the final of the 2014 World Cup. It was Germany's first major...