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Emma Griffin

Freelance Copywriter and Content Editor Henley on Thames

Location icon United Kingdom

I'm an NCTJ-qualified journalist with several years of experience working as a copywriter and editor for some of the UK's most successful brands.

I have wide experience of creating engaging copy across print and digital - from catalogues to email marketing, tone of voice setting to online feature writing.

Please get in contact via my website, - where you can also view my most recent work and services - or email me direct at [email protected]


E-marketing/Digital Content

The White Company
The White Company - US Icons campaign. Print

This was a marketing campaign I worked on to bring awareness of The White Company brand to our US customers. 'The Icons' as a premise used the key pieces the brand was known for in the UK to create more of a sense of provenance and heritage for US customers who were not familiar with TWC. This went out as a section in the US brochure, and was also used on online features, social and blog posts. I was also involved in art direction - the brief was to present our products with a heightened...

Mint Velvet
Mint Velvet | Email Marketing

Various marketing emails I concepted and wrote in line with trade and buying requirements for the season

The White Company
TWC Meet The Ambassadors Summer 2017

A large campaign working with women who were selected for their interesting careers to be ambassadors for The White Company. I interviewed all 5 women, and worked with the digital design team to create this online feature, showcasing each ambassador's Q&A

A compilation of pieces created to go out to 4.1m customers on the Secretsales database, working with buying teams and graphic designers.

The White Company
Cashmere collateral The White Company Winter 2016

A series of cashmere collateral I worked on to research and convey the provenance of our cashmere to customers. Channels included: brochure, online feature, shop windows and in-store care leaflets

The Secret
Dolce & Gabbana: Viva La Mamma

It may be Mother's Day today in the UK but a celebration of motherhood came to the catwalks earlier this month, thanks to Dolce & Gabbana's AW15 collection at Milan Fashion Week. Named "Viva la mamma", the collection was more like a family portrait than a fashion show, ...

London Collections: MEN - Tom Ford AW13

We review Tom Ford's AW13 Menswear Collection that was showcased at his London Collections: MEN debut. The AW13 range for the designer's eponymous fashion label harks back to the sixties, taking inspiration from mod culture and sharp tailoring, injected with a patriotic, anglophile aesthetic. See our full review of the Tom Ford AW13 Menswear collection now.

The Secret
How to buy: Quality Glassware

Whether your favourite tipple is a sparkling glass of prosecco or a fruity G&T on a summer's evening, our comprehensive glassware buying guide will ensure your glassware stays pristine for years to come. From choosing which materials your glassware is made of to deciding which glasses ...

The Secret
What's it really like to be a model at LFW?

For us mere mortals, what goes on behind the scenes at events like LFW is hard to imagine, so we turned to someone in-the-know to shed some light on what really happens during the run-up to the highly anticipated fashion spectacular. Sandwiched between back-to-back castings, The Secret managed ...

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