I'm an NCTJ-qualified journalist with several years of experience working as a copywriter and editor for some of the UK's most successful brands.
I have wide experience of creating engaging copy across print and digital - from catalogues to email marketing, tone of voice setting to online feature writing.
Please get in contact via my website, www.emmagriffinwrites.com - where you can also view my most recent work and services - or email me direct at [email protected]
This was a marketing campaign I worked on to bring awareness of The White Company brand to our US customers. 'The Icons' as a premise used the key pieces the brand was known for in the UK to create more of a sense of provenance and heritage for US customers who were not familiar with TWC. This went out as a section in the US brochure, and was also used on online features, social and blog posts. I was also involved in art direction - the brief was to present our products with a heightened...
Various marketing emails I concepted and wrote in line with trade and buying requirements for the season
A large campaign working with women who were selected for their interesting careers to be ambassadors for The White Company. I interviewed all 5 women, and worked with the digital design team to create this online feature, showcasing each ambassador's Q&A
A compilation of pieces created to go out to 4.1m customers on the Secretsales database, working with buying teams and graphic designers.
A series of cashmere collateral I worked on to research and convey the provenance of our cashmere to customers. Channels included: brochure, online feature, shop windows and in-store care leaflets
It may be Mother's Day today in the UK but a celebration of motherhood came to the catwalks earlier this month, thanks to Dolce & Gabbana's AW15 collection at Milan Fashion Week. Named "Viva la mamma", the collection was more like a family portrait than a fashion show, ...
The store has devoted part of its fourth floor to the fashion powerhouse. By Emma Griffin Throughout the month of May, Harrods is devoting part of its fourth floor to Pradasphere - an exhibition chronicling the Italian fashion powerhouse's reign, through its most influential collections, collaborations, and special projects.
We review Tom Ford's AW13 Menswear Collection that was showcased at his London Collections: MEN debut. The AW13 range for the designer's eponymous fashion label harks back to the sixties, taking inspiration from mod culture and sharp tailoring, injected with a patriotic, anglophile aesthetic. See our full review of the Tom Ford AW13 Menswear collection now.
Whether your favourite tipple is a sparkling glass of prosecco or a fruity G&T on a summer's evening, our comprehensive glassware buying guide will ensure your glassware stays pristine for years to come. From choosing which materials your glassware is made of to deciding which glasses ...
The Keep Boutique held the event to support Fashion Revolution Day By Emma Griffin last week, taking part in the global campaign for more sustainable fashion sweeping the sartorial world.
For us mere mortals, what goes on behind the scenes at events like LFW is hard to imagine, so we turned to someone in-the-know to shed some light on what really happens during the run-up to the highly anticipated fashion spectacular. Sandwiched between back-to-back castings, The Secret managed ...