Emily Tan

Insights Editor for Campaign Asia-Pacific

Location icon Afghanistan

Currently based in Hong Kong, I report on the advertising and marketing industry for Asia-Pacific's leading trade publication as editor of the Insights section of Campaign Asia-Pacific's magazine, a 15-page segment dedicated to exploring the latest trends and ideas in the industry.

Campaign Asia-Pacific (2011-present), The Edge Malaysia (2008-2011), theSun Malaysia (2005-2006)
About Me

I am an experienced and accomplished print and online journalist with a background in business, trade, digital and financial reporting. I also hold an Erasmus Mundus MA in Financial Journalism.


Campaign Asia-Pacific
The Odd Couple

The merger that shook advertising

Campaign Asia-Pacific
Cannes 2012: Why President Clinton thinks advertising can build a better world

CANNES – In a world where ordinary people, through group consent, have more power to effect change than ever before, advertisers as communicators and informers have a role to play in building a better world, said President Bill Clinton in his keynote speech at the 2012 Cannes Lions International Festival of Creativity.

Campaign Asia-Pacific
Exclusive interview with Nigel Bogle on Publicis' BBH acquisition

Publicis Groupe has acquired the Bartle Bogle Hegarty (BBH) network from founders Nigel Bogle and Sir John Hegarty and their partners, but the agency famous for its black sheep icon and "When the world zigs, zag" mentality will retain its independent streak even as it becomes a wholly owned subsidiary, Bogle told Campaign Asia-Pacific this afternoon.

Campaign Asia-Pacific
IN DEPTH: Social media grows up

Cover story: Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy.

Campaign Asia-Pacific
Mindshare founder loves the alternatives

Rupert Day, CEO of tenthavenue, tells Emily Tan why he chose to move away from the mature group he helped build to develop new opportunities in non-traditional media.

The Edge Malaysia
How Apple marketed the iPhone

Bob Borchers is most recognised as the guy in the tutorial videos who calmly and smoothly takes viewers through all that Apple’s iPhone has to offer. The simple, no-frills videos have been downloaded over eight million times to date, and Borchers has grown accustomed to cries of “Hey, there goes iPhone Bob!”

Campaign Asia-Pacific
Men earn far more than women in Asia’s ad industry: Firebrand

The region's compensation gender gap is unfortunately reflected across its advertising industry, with men earning as much as 60 per cent more than women in the same job sector in certain countries, according to a study by talent recruitment agency Firebrand.


Off The Edge
Fear and Comfort

Oliver Stone, 'controversial director', reflects on the phenomenon of branding, the Bush legacy and the state of the world at large. From a seminar and exclusive interview.


The Edge Malaysia
More than just Post-Its

Interview with 3M CEO, George Buckley. Co-written with editor Karamjit Singh.

The Edge Malaysia
The evolution of Microsoft, and Steve Ballmer

Interview with the CEO of Microsoft, Steve Ballmer. URL: http://www.theedgemalaysia.com/management/168846-the-evolution-of-microsoft-and-steve-ballmer.html

The Edge Malaysia
Steve Forbes on leveraging online and print

Interview with Steve Forbes, chairman and CEO of Forbes Inc and editor-in-chief of Forbes magazine. URL: http://www.theedgemalaysia.com/component/content/article/153521.html

The Edge Malaysia
Acer aims for world domination in PCs

When Acer chairman and CEO, J T Wang, admits to using an Acer PC for professional purposes, and Gateway or Packard Bell for leisure, you can glimpse the Taiwanese company’s plans to dominate the world’s personal computer market.

The Edge Malaysia
Taking centre Stage

Tan Thiam Hock does not like talking about himself. The managing director of Alliance Cosmetics Sdn Bhd prefers to speak of his products, in particular, the two brands Alliance Cosmetics has given birth to.

The Edge Malaysia
A Malaysian at Philips’ helm

Formality makes Lee Weng Seong, the recently appointed chairman and CEO of Philips group of companies in Malaysia, uncomfortable. “Please, call me ‘Weng Seong’,” he says when I address him as “Mr Lee”.

The Edge Malaysia
Managing Gen Y

Cover story for [email protected] pullout featuring interviews with over 10 companies on managing Generation Y. URL: http://www.theedgemalaysia.com/management/162246-managing-gen-y.html