I listen. I write. I connect you with your audience.
Creating communications is what I do best. I'm a good cook, too, and I'm very conscious of the similarities between both crafts. Successful recipes and writing require:
Knowing your audience
Finding quality ingredients/sourcing essential information
Following the proper steps
Tasting your dish as you go/proofing your work as you write
A little improvisation
And when in doubt, add more butter and salt.
But there are limits to what I can cook because I don't have access to the specialty Italian sausage used in my favorite deep-dish pizza or the two years of Japanese culinary training required to prepare sushi rice. Plus, ingredients are passive, just sitting there waiting to be prepared.
Writing is different because I get to form an active partnership with you, the client. I listen. I make sure I understand your objectives and expectations, and I leverage my story-telling expertise to create engaging content that converts readers into doers and buyers.
I've been writing and developing strategic communications professionally for 20 years (my amateur career began at 6-years-old when I discovered Mad Libs). I also taught high school English, where I really cut my teeth learning how to engage audiences. My copy helped a burgeoning artist in Evanston, Illinois sell out his first exhibit, engaged a major municipality to contract with my employer's health benefit services, and inspired a new audience of theatergoers in 30 U.S. markets to buy tickets for Broadway touring productions. But nothing could top this: “Mr. T., you made me love English.”
There's a lot more, but I want to listen to you and start discussing your project.
I look forward to a successful partnership...like butter and salt.
Act fast as Restaurant.com's Night Out on Broadway is "defying gravity." Experience WICKED at the Gershwin Theatre on select dates through March, including weekends.
Shoot and score with Restaurant.com's Night Out in New York! See the New York Rangers take on cross town rivals, the New York Islanders and New Jersey Devils at Madison Square Garden.
Discover a whole new world with Restaurant.com's Night Out in Chicago! Experience "Disney's ALADDIN" as it makes it's Chicago debut at Cadillac Palace Theatre on select performances April 11 - June 25, 2017.
My Dad surprised me with tickets to see Guns N' Roses on New Year's Eve 1991 at Joe Robbie Stadium, home of the Miami Dolphins. GNR was touring in support of their smash double album Use Your Illusion 1 & 2. They were rock gods approaching the apex of their career.
That's right, my son officiated a gay wedding. Clever move being the rabbi because who the hell wants to be in a committed relationship at such a young age?
"This isn't terrorism," I said. "It's Hanukkah, so don't treat your gift ideas like a list of demands. You have no leverage because you don't have hostages. Well I guess Mom and I kind of are."
It used to be this kind of footage was available only in the elusive form of snuff videos like Faces of Death. Now it hits us in the face no matter our age or how connected we are to our smartphones, tablets and televisions.
Rambunctious children like ours add to the adventure. If you have easy kids then congratulations! I now hate you and wish they grow to be felons and make your lives miserable on the back end.
Buy him ice cream, and give in when he asks for another treat and another after that.
A good leader delegates to trusted advisers, and to that end, I've asked my 7-year-old to make my 2016 New Year's resolutions for me.
"It's a once-in-a-lifetime opportunity to discover more about one of the most influential societies and cultures in world history."
Though violent, the bloodletting from human sacrifices served a higher purpose.
"The whole notion of Jewish continuity is a big issue right now. Part of it is education, part of it is religious, and part of it is cultural."
"This is for people who are not interested in a smattering of Yiddish culture, but in Yiddish language."
He opened his first Haggadah and tasted a funny, cracker-like food called matzoh
Some immigrants are eager to establish their Jewish identity, while others need to acclimate to a new country.
"It's important for all people, not just Jewish people to honor this day," said Clinton. This is a day for remembrance for all people."
"We must have a passion to study. Someone who knows has priority over a prophet."
"There is something magical and powerful in creating black and white images."
One of the most powerful performances is given by Brian Cox as the eerily charming, intellectual and unwavering Hermann Goering
The universal truth of the less-is-more adage is deeply illustrated in the paintings of Craig S. Blietz. A veteran reductivist, Blietz's work suggests so much without the elaborate details.
Vogel learned, immediately, the effects of loneliness when he enlisted in the Marines. As a rebellious teenager "who knew it all," Vogel remembers feeling profound emptiness when he parted with his parents for Paris Island.
"Spring is a time when you can show up one day and come back days later and physically see the changes that nature has wrought."
The Indiana Dunes blossom with activities as well as flowers.