Daniel Hughes

Public Relations Professional

Location icon United States

Hello! Welcome to my clippings.me portfolio. My name is Daniel Hughes and I am a communications/public relations professional based in Atlanta, GA. The main publicity areas of my career to this point have been in sports, entertainment, lifestyle and hospitality.

I have executed publicity campaigns and managed projects on behalf of clients such as Coca-Cola, Netflix, the National Hockey League, Wahlburgers, Great Wolf Lodge, A24 Films and more. Whether it be promoting a new Hollywood feature film, conducting a press day for hockey's famed Stanley Cup or launching a new beverage line, I always strive to secure quality, top-tier media opportunities for clients.

This portfolio contains a small sample of ten pieces of earned media coverage for various clients, including broadcast (TV and radio), print and online hits. Thank you for visiting and viewing my work!

WRAL-TV (NBC Raleigh)
Keeper of the Stanley Cup reunites with Hurricanes fan while in Raleigh

Client: NHL - Stanley Cup Media Tour ||||| With the Hurricanes deep in the 2019 Stanley Cup Playoffs, the trophy and the 'Keeper of the Cup,' Mike Bolt, traveled to Raleigh. This segment, which I arranged through the NBC affiliate, WRAL-TV, aired on the evening news.

The Raleigh News & Observer
Canes fans get taste of what could be with Stanley Cup visit to Raleigh

Client: NHL - Stanley Cup Media Tour ||||| As part of the Stanley Cup's stop in Raleigh I pitched the major daily, the Raleigh News and Observer, to cover's the Cup's public appearance at the Brewgaloo festival. This article ran on the front page of the print edition and was picked up by the sister paper, The Charlotte Observer.

The Atlanta Journal-Constitution
With launch of new brand, Coca-Cola taps into thirst for alcohol alternatives

Client: Coca-Cola ||||| In early 2019, I was instrumental in all efforts surrounding the media launch of Coca-Cola's new line of non-alcoholic cocktails, Bar None. The Atlanta Journal-Constitution's food and dining editor sampled the drinks and published this piece after an interview with the creator of the beverage line, Sabrina Tandon.

WXIA-TV (NBC Atlanta)
Donnie, Mark, Paul Wahlberg count on Patriots Super Bowl victory with hardcore with five-ring burger

Client: Wahlburgers ||||| The Super Bowl in 2019 was held in Atlanta, and featured the (eventual champion) New England Patriots. In the lead-up to the big game, Wahlburgers ran a promotion of a special "5 Ring Burger", based upon the team's then-five championship rings. I secured all local publicity around the promotion. The local NBC affiliate was one of many outlets that came out to the restaurant to speak with Chef Paul Wahlberg.

WAGA-TV (FOX Atlanta)
Director Lulu Wang discusses 'The Farewell' on 'Good Day Atlanta'

Client: A24 Films ||||| As the Opening Night presentation of the 2019 Atlanta Film Festival, 'The Farewell' was the talk of the festival. Director Lulu Wang traveled into town to receive an award at the festival and promote the film, and this interview on the FOX affiliate's morning show, 'Good Day Atlanta', was among the resulting secured coverage.

The Charlotte Observer
She excelled in pageants and on NFL sidelines. Now she's showing her 'Worst' side.

Client: Food Network ||||| As the southeast region lead for Food Network, I often secure media opportunities for local contestants on Food Network shows. I arranged for Juliann Sheldon, a Charlotte contestant of mine on 'Worst Cooks in America', to sit down with the major daily, The Charlotte Observer, for an in-depth Q&A. This ran in print and was also picked up in print in the Raleigh News and Observer.

Nashville Public Radio
Nashville Pastry Prodigies Compete On Food Network Show

Client: Food Network ||||| One of Food Network's summer shows, Kids Baking Championship, featured two girls from Nashville competing. I secured the local NPR radio station, WPLN-FM, for an interview with both girls and one of each of their parents to promote the show.

WSB-TV (ABC Atlanta)
Great Wolf Lodge Georgia: New water park opens in LaGrange

Client: Great Wolf Lodge ||||| Great Wolf Lodge is North America's largest chain of indoor water park resorts, and I assisted in all media efforts on behalf of the Grand Opening of the Georgia resort in LaGrange, the brand's largest resort to date. The Atlanta ABC affiliate attended the grand opening and aired the coverage on the evening newscast.

The Atlanta Journal-Constitution
Great Wolf Lodge unveils first-of-their kind water slides at LaGrange park

Client: Great Wolf Lodge ||||| As part of the media efforts surrounding Great Wolf Lodge Georgia's grand opening, the brand unveiled two never-before-seen water slides that would be featured at the resort. After pitching, the Atlanta Journal-Constitution ran this piece about the fun additions to the resort plans.