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Don Hoffman

Content Marketer & Copywriter

Location icon United States of America

Skilled creative professional with a unique ability to blend innovative ideas with solid analytics. Brand storyteller and experienced marketer with a passion for creating original content that produces results. Over 20 years shaping marketing and communications strategies for companies in the high tech, eCommerce, travel, arts, and industrial sectors.

Portfolio

Website Content

Wind River
Critical Infrastructure / Industrial IoT Microsite

Wind River® is enabling a new industrial era through virtualization, real-time performance, and edge-to-cloud connectivity. This is the digital architecture that will transform business.

WhereTraveler
Top travel tips from the world's best travel brand

Where provides travel information and recommendations on the best things to do around the world, including attractions, restaurants, nightlife, entertainment, tours, hotels and shopping.

Wind River
Functional Safety microsite

When it comes to ensuring the development of can't-fail systems, Wind River® is a leader with a proven track record of success. With more than 30 years of experience in embedded software and a portfolio of products deployed across more than 2 billion devices, Wind River delivers safety and security when it counts most.

Amazon Consulting Experts
Incisive strategy for mastering the Amazon Marketplace

The Amazon Marketplace offers the world’s biggest online opportunity to make money, but it’s not an easy place to succeed. Cutthroat competition, complex algorithms and stringent requirements make it almost impossible for the average seller to win.

Southern Fabrication
The leader in metal manufacturing and repair

With one of the most advanced production facilities in Louisiana, Southern Fabrication is know for the highest quality metalwork, an exceptional attention to detail, unsurpassed reliability and some of the fastest turnaround times in the industry. We're within easy reach of the entire Gulf Coast, making us the best choice for companies in the oil and gas, manufacturing and marine transportation sectors.

Retail Copywriting

ShopLadder
Aluminum Attaché Cases

These sturdy, state-of-the-art attaché cases are worthy of 007: made of molded aluminum and packed with padding to protect your precious laptop and other essential gear. Available in sleek silver or discreet black, each one comes with handy organizer pockets to keep your papers in order. Perfect for a business trip. Or perhaps your next espionage assignment.

ShopLadder
Laundry Room Essentials

Staying organized can be a chore. That's where Honey Can Do comes in. Their line of laundry room organizing accessories allows custom, creative solutions for even the messiest rooms. Folding, rolling and hanging storage units multiply your space, even when you think you've run out of room. And with whimsical hampers, kids can help clean up, too.

ShopLadder
Soft Bibs from BabyBjörn

Mealtime with young kids can get messy when food starts spilling onto the floor. Keep things clean with a comfortable and practical bib from BabyBjörn, one of the most trusted names in baby products. Ergonomically designed, completely PVC- and BPA-free and totally dishwasher safe for easy cleaning.

ShopLadder
Stylish Lemon Squeezers

When life gives you lemons, you know what to do. But do you have the right tools to do it with? These stainless steel citrus squeezers get the job done with style. Featuring bold European design, they make adding a fresh squirt of lemon to fish, tea or any dish you're cooking up a snap.

ShopLadder
Retro Cool Turntables

Love the rich, warm sound of vinyl, but wish it was a more moveable music format? Put down the iPod and mobilize your music with the Crosley Cruiser three-speed portable turntable. Constructed of wood and bound in a leatherette material, the briefcase-styled record player is lightweight and easily transported from place to place. It features built-in stereo speakers so you can listen to your music without having to connect it to a speaker system.

ShopLadder
The Providence Collection

Armchairs, love seats and sofas—in creative cubic shapes, covered in a luxurious leatherette upholstery, and available in shimmering silver, pure white or rich black. This is the Providence Collection from Zuo Modern, known for innovative contemporary furniture with a distinctive, slinky style. Sink back into the sumptuous, rippling material and experience the ultimate in comfort.

Email Marketing

Press Releases

Style Guides & Media Kits

ShopLadder
Copywriting Style Guide

Make this a punchy summary of what the sale is about. Try to answer these questions: What's the overall theme? What's the most interesting thing about it? If the title doesn't indicate what type of products are being sold here (e.g. when it's the name of a brand, collection or designer) make sure the headline communicates this information.

WhereTraveler
Online Media Kit

We’ve got 79 years of expertise publishing the world’s best visitor guides and now we’re taking it mobile, on the internet and into the palm of your hand. Fueled by thousands of local listings and full of essential travel tools, Wheretraveler.com is the ultimate resource for travelers—and is also available on mobile smartphone browsers. View our mobile site by pointing any mobile browser (Blackberry, Android, etc.) to wheretraveler.com. We are also in the research and development phase for...

Where Guides
Product Portfolio Media Kit

Local Guides, Worldwide: The Where family of publications, exclusively from Morris Visitor Publications.

Multimedia

Banner Ads

Editorial

Where Magazine
30 Things We Love

The absolute must-see, gotta-do, don't-miss list of things to do in the Big Easy

Where Guides
Travel Buzz

Tips, gadgets & goodies for life on the go

Where GuestBook
Ode to the Ocean

For many who live in Los Angeles, the ocean is almost an afterthought. Maybe it’s due to the city’s energy, which is focused intensely inward: on the latest studio gossip from Burbank, the hottest new dive bar in Hollywood, the most recent architectural controversy downtown. Or perhaps it’s because residents tend to forget about water here altogether, parched as the city is with perpetually dry riverbeds and lack of rain.

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