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Denise M. Damron, PhD

Certified Copyblogger Content Marketer

Denise Damron is a senior level marketing strategist specializing in all forms of content development including digital and print. In addition to leading her own marketing consulting firm, she has worked for Humana Inc., Fox Television, Sheehy and Associates Advertising, PriceWeber Marketing Communications, and United Way. Her education includes a Bachelor’s Degree in Journalism and Political Science, a Master’s Degree in Marketing, and a PhD in Communication.

Certifications

Denise has earned Copyblogger’s “Certified Content Marketer” designation by completing advanced coursework and passing a detailed review of her work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.

Industry Experience

In addition to working with several Fortune 500 companies and a Fortune 100 company, she has worked with small to medium-sized businesses. Some of the industries she has worked with include the following:

Appliance manufacturing; banking; broadcast television; casino gambling; Catholic Archdiocese; fast food; convenience store; grocery; health care (hospital, health insurance, physician, wellness); home builders association; horse racing, lottery; manufacturing; non-profit/fundraising; orchestra and the arts; paint manufacturer; property development and real estate; retail; social services; stock brokerage/financial services; tool manufacturer; tourism; utilities (water, gas & electric).

Email: [email protected]

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Portfolio

TheMarketingImagination.com Marketing Blog

Themarketingimagination
03/19/2015
MARKETING SPOTLIGHT: The Dove® Campaign for Real Beauty

It's hard to believe it has been more than ten years since Unilever launched the Dove® Campaign for Real Beauty. The campaign launched in September 2004 with an ad campaign featuring "real women whose appearances are outside the stereotypical norms of beauty," according to Dove.com.

Themarketingimagination
06/13/2015
CREATIVE INSPIRATIONS: Increase your creativity to boost business success

Creativity and ingenuity are essential ingredients in the marketing imagination. Innovation is the lifeblood of most successful businesses (think Apple and Google). But creativity is often thought of as a mystical, magical place where artists, musicians, and writers enter into a sort of existential mind trance.

Themarketingimagination
03/16/2015
MARKETING STRATEGY: The wonder of the marketing imagination

One's mind, once stretched by a new idea, never regains its original dimensions. - Oliver Wendell Holmes, Sr. Flexing the imagination muscle is an exercise in mind-stretching. It is an essential element of good marketing, where the mind must pull pieces of a disconnected puzzle together to create a strategic mosaic.

Themarketingimagination
06/12/2015
BRAND DEVELOPMENT: How to find your brand voice

If your company were a person, who would you be? Are you brash and adventurous like Red Bull, or innovative and inspiring like Apple? Having a strong and distinctive brand voice not only sets you apart from the competition, it allows you to connect at a more meaningful level with your customers and prospects.

Themarketingimagination
07/10/2015
MARKETING STRATEGY: Integrate social media with overall marketing strategy for a seamless...

The other day a business associate told me she was tired of hearing about social media marketing. "It's just the marketing fad of the day," she said. But is she right? According to Socialnomics, the proof that social media is thriving is in the numbers: According to SocialTimes, social media marketing budgets are set to double within the next five years.

Themarketingimagination
02/16/2015
BRAND DEVELOPMENT: Brand like a rock star

I ran across a book by Mack Collier that has a great message for companies to consider when developing and maintaining a brand. The book is called Think Like a Rock Star: How to create social media and marketing strategies that turn customers into fans .

Themarketingimagination
06/13/2015
MARCOM CONTENT: Content marketing can move your small business forward

If you are only doing "traditional" marketing for your small business these statistics from the Content Marketing Institute may alarm you: 94% of small businesses use content marketing. 44% of small businesses have a documented content strategy. 41% more business-to-business content was created over the last 12 months.

Themarketingimagination
06/12/2015
MARKETING SPOTLIGHT: Pedigree's "Dogs Rule" Campaign

My Siberian Husky Gracie It started in 2007 with a commercial showing shelter dogs and the voiceover: "When you buy Pedigree, we make a donation to help shelter dogs find loving homes." Today, it is the cornerstone of Pedigree's brand image.

Baylor University Medical Center at Dallas

Baylor Innovations
In Brief

Winter 2015 issue

Atlantic Health System -- Well Aware Magazine -- Quarterly

Atlantic Health System - Well Aware Kids Magazine -- Bi-Annual

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