TheMarketingImagination.com Marketing Blog
Denise Damron is a senior-level marketing strategist specializing in all forms of content development, including digital and print. In addition to leading a marketing consulting firm -- New Moon Marketing Communications -- she has worked for Humana Inc., Fox Television, Sheehy and Associates Advertising, PriceWeber Marketing Communications, and United Way.
As part of her current consulting work, Denise writes print articles for several content development agencies. Denise also serves as a digital content editor and writer for Quill Content, a London-based firm that creates content on an international level for eCommerce businesses.
Her education includes a Bachelor’s Degree in Journalism and Political Science, a Master’s Degree in Marketing, and a Ph.D. in Communication.
CERTIFICATIONS
Denise has earned Copyblogger’s “Certified Content Marketer” designation by completing advanced coursework and passing a detailed review of her work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.
Denise has also received certification in Online Teaching and Learning from Webster University. This year-long 20-course hour graduate-level program focused on designing, creating, and delivering online educational courses.
INDUSTRY EXPERIENCE
In addition to working with several Fortune 500 companies and a Fortune 100 company, she has worked with small to medium-sized businesses. Some of the industries she has worked with include the following:
Appliance manufacturing; banking; broadcast television; casino gambling; Catholic Archdiocese; fast food; convenience store; grocery; health care (hospital, health insurance, physician, wellness); home builders association; horse racing, lottery; manufacturing; non-profit/fundraising; orchestra and the arts; paint manufacturer; property development and real estate; retail; social services; stock brokerage/financial services; tool manufacturer; tourism; utilities (water, gas & electric).
Email: [email protected]
TheMarketingImagination.com Marketing Blog
It's hard to believe it has been more than ten years since Unilever launched the Dove® Campaign for Real Beauty. The campaign launched in September 2004 with an ad campaign featuring "real women whose appearances are outside the stereotypical norms of beauty," according to Dove.com.
Creativity and ingenuity are essential ingredients in the marketing imagination. Innovation is the lifeblood of most successful businesses (think Apple and Google). But creativity is often thought of as a mystical, magical place where artists, musicians, and writers enter into a sort of existential mind trance.
Move over big data. Storytelling has usurped your place as the latest "it" thing in marketing. And with good reason. Brain scans are revealing what happens in our heads when we read a narrative description. Stories that use evocative metaphors or emotional exchanges between characters stimulate the brain and change how we act.
One's mind, once stretched by a new idea, never regains its original dimensions. - Oliver Wendell Holmes, Sr. Flexing the imagination muscle is an exercise in mind-stretching. It is an essential element of good marketing, where the mind must pull pieces of a disconnected puzzle together to create a strategic mosaic.
If your company were a person, who would you be? Are you brash and adventurous like Red Bull, or innovative and inspiring like Apple? Having a strong and distinctive brand voice not only sets you apart from the competition, it allows you to connect at a more meaningful level with your customers and prospects.
The other day a business associate told me she was tired of hearing about social media marketing. "It's just the marketing fad of the day," she said. But is she right? According to Socialnomics, the proof that social media is thriving is in the numbers: According to SocialTimes, social media marketing budgets are set to double within the next five years.
I ran across a book by Mack Collier that has a great message for companies to consider when developing and maintaining a brand. The book is called Think Like a Rock Star: How to create social media and marketing strategies that turn customers into fans .
If you are only doing "traditional" marketing for your small business these statistics from the Content Marketing Institute may alarm you: 94% of small businesses use content marketing. 44% of small businesses have a documented content strategy. 41% more business-to-business content was created over the last 12 months.
My Siberian Husky Gracie It started in 2007 with a commercial showing shelter dogs and the voiceover: "When you buy Pedigree, we make a donation to help shelter dogs find loving homes." Today, it is the cornerstone of Pedigree's brand image.
Baylor University Medical Center at Dallas
Summer 2015 issue
Spring 2015 Issue
Spring 2015 Issue
Atlantic Health System -- Well Aware Magazine -- Quarterly
Winter 2016
Winter 2016
Summer 2015
Summer 2015
Spring 2015
Spring 2015
Spring 2015
Winter 2015
Atlantic Health System - Well Aware Kids Magazine -- Bi-Annual
Fall 2016