I am a passionate, thoughtful, creative, unboxed thinker with copywriting, journalism and content management expertise. I help organizations collaborate internally to offer their strongest brand statements to stakeholders, partners, and consumers.
The 30-second overview.
Career accomplishments include
• top positions at USA TODAY, Fitness, Glamour, Jewish Federation of Greater Hartford
• bylines in New York Times, Forbes, Huffington Post, Thrive Global and Medium.
• experience writing marketing/SEO copy for Salesforce, Trulia, Meredith, Tribune, Boston Globe, TravelAbilityInsider.com, EdSurge
• The Elephant In the Playroom (Penguin) was chosen as a Library Journal Best Book
Skills/programs I use often: Adobe, Constant Contact, Facebook Advertising, Google Analytics, Slack, Trello, Twitter, Pocket, Wix, WordPress, and Zoom.
The marketing content I write outperforms my competitors often because it is well-researched and clearly aligning with business goals. I am known for:
—tripling newsletter open rates to 40% monthly (above industry standard)
—delivering well-crafted collateral for national brands on a tight deadline
—helping influential CEO's speak positively about difficult topics as a ghostwriter
See my portfolio, below.
My business and health journalism is lively, truthful, and packed with interviews and expertise. I am a keen observer adept at quickly adopting a brand voice. My success is due to hard work, but also the fact that I truly enjoy funneling other people's ideas into purposeful, clearly written copy.
Again, see my portfolio, below. Thank you. Stay well.