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Danielle Wallace

Content Strategy Manager

Location icon United States of America

Portfolio

Concepting

SEMA magazine
Sketch for Ad in SEMA magazine

It’ll take a while to clean the outside of your vehicle. But it only takes 15 minutes to clean the inside of your engine. The BG Performance Oil Change: Restores peak performance Improves to maximum power Restores MPG Avoids costly downtime Protects from premature wear Find out more at Booth ####

Concept Sketch
Volleyball Flyer Concept

I collaborated with the WSU volleyball coaches to create a promotional/registration form for their spring/summer training sessions.

Concept Sketch
Brakes Training Module Concept

This is a storyboard sketch for 1 of 16 web-based training modules. Each module includes a video, 3-4 learning games and test questions. I concepted the layout and wrote all the content. This module currently resides on BG Products, Inc.'s intranet.

Concept Sketch
EPR Infographic Concept

This a concept I sketched for an Infographic to be placed on an "Apple Pie" box that's about 7 feet tall. The objective was to explain low tension piston rings and their effect on oil consumption. The design is currently in progress.

Flyer design and copy

Flyer
01/01/2016
Beach Volleyball Clinic

I collaborated with the WSU coaching staff to concept, write and create this form to promote a beach volleyball clinic featuring an AVP pro. This form was sent to the coaches' email list and posted on Facebook. The clinic received an overwhelming response from the community, nearly tripling the anticipated attendance.

Promotional and Registration form
WSU Volleyball Training Series

I collaborated with the WSU coaching staff to concept, write and create this form to promote training clinics. This form was sent to the coaches' email list and distributed at clinics. The 3 ways to register proved to be a seamless process for the coaches and interested parties. Participants could scan the QR code, click the Google URL, or email/text a coach. The training sessions were heavily attended.

Flyer
01/01/2016
Fast Fours

I collaborated with the WSU coaching staff to concept, write and create this form to promote Fast Fours sand volleyball events. This form was sent to the coaches' email list and posted on social media. Fast Fours is heavily attended.

Flyer
01/01/2016
Training Series

I collaborated with the WSU coaching staff to concept, write and create this form to promote training clinics. This form was sent to the coaches' email list and distributed at clinics. The 3 ways to register proved to be a seamless process for the coaches and interested parties. The training sessions were heavily attended.

Short-form

BG Products, Inc.
Diesel customers are forever with BG Forever Diesel® | BG Products, Inc.

January 2016 D iesel owners are the perfect service customers. They want to spend money to maintain their vehicles. How crazy is that? In a time when sealed transmissions are a thing, die-hard diesel dudes are adamant about regular maintenance. They rely on their diesels for impressive power and durability.

BG Products, Inc.
Which fuel system cleaner is right for my car? | BG Products, Inc.

With all the BG fuel system cleaners available, it's easy to get confused with what time to use which one. All BG gas tank products boost performance, restore fuel economy and decrease harmful emissions. So how do you choose which one is right for your car?

Story Card
Heat Destroys Engines

This is part of a "Heat Destroys" campaign promoting an engine supplement product.

Flyer
Marketing to Women

I wrote my own biography for this flyer promoting my Marketing to Women presentation series.

BG Products, Inc.
Lab Q&A: Should I leave BG EPR® in the engine? | BG Products, Inc.

Question: Can I leave BG EPR® in my engine until my next oil change? Answer: No. BG EPR® Engine Performance Restoration,® PN 109, reduces oil contamination by fuel and minimizes oil evaporation into the air intake, which is a common problem in gasoline direct injection engines.

Long-form

BG Blend'r Newsletter
GDI stands for opportunity | BG Products, Inc.

GDI stands for Gasoline Direct Injection, but that's not all. To BG, it stands for opportunity. Gasoline direct injection engines are nothing new. The first automotive GDI engine was introduced in Germany in the 50s. The GDI engine boasts more power with increased fuel economy.

BG Blend'r Newsletter
What's the matter with particulate matter? | BG Products, Inc.

Diesel fuel (even ULSD) is notorious for producing large amounts of particulate matter (soot). Regularly burning this soot-juice in a diesel engine can take a toll, leaving unburned hydrocarbons throughout the intake and emissions system. The diesel particulate filter's (DPF) primary job is to remove the soot from the exhaust gas, to reduce air pollution.

BG Products, Inc.
ZDDP: What does it mean to me? | BG Products, Inc.

"Oil is killing our cars!" warns Keith Ansell, President of Foreign Parts Positively. "Be aware that 'New and Improved,' or even the 'standard products' we have been using for many years, are destroying our cars. It isn't the same stuff we were getting even a year ago."

BG Blend'r Newsletter
The Dieselization Of America! | BG Products, Inc.

If you read this article, you learned about a few new technologies in the automotive arena. One such technology, gasoline direct injection (GDI), has become increasingly popular in recent years. In 2014, GDI vehicles held a 38 percent market share in the light duty passenger car market.

Web Pages

BG Products, Inc.
BG Pre-owned Vehicle Protection | BG Products, Inc.

BG Pre-owned Vehicle Protection offers peace of mind for car buyers by covering up to $1,500 on five major systems in used vehicles for 4,000 miles/6,500 km or 4 months. Wouldn't it be nice if there was a guarantee that the used car you just purchased will perform as expected and last as long as you needed it?

BG Products, Inc.
Technology and Manufacturing | BG Products, Inc.

Our Research & Development Lab, Innovation Center, Manufacturing Plant and Distribution Center focus on quality from inception to production to distribution. In the lab, we maintain the highest possible standards for research and development. New formulas are engineered in our Research & Development Lab and tested on vehicles in our Innovation Center.

BG Products, Inc.
BG Reminder Service | BG Products, Inc.

The BG Reminder Service helps vehicle owners stay on schedule with BG Automotive Maintenance Services. Have you ever looked at your mileage and wondered, "When did I get an oil change last?" or "Was I supposed to get a transmission service at this visit or was it the next visit?"

Videos

Campaigns

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