Digital Media, Development, and Event Production Manager at Urban Pathways in New York City.
A storyteller at heart, i started my career in beauty and fashion, then transitioned into the nonprofit sector seeing the need for homeless advocacy and exposure.
I bring concepts to reality through simple and effective design and distribution. I have been responsible for managing the video, design, photography, and marketing for over 200 campaigns and cause-related initiatives for Fortune 500 companies.
I combine my passion for visual storytelling and social change by creating campaigns that evoke a younger demographic to take action in their communities.
Top makeup artists mingled with 7,000 attendees, over 85 beauty brands and 50 speakers at Metropolitan Pavilion on May 3rd and 4th, and throughout New York City from April 29th to May 5th. The Makeup Show NYC, which continues to be the largest pro-driven beauty event in the world, was held on Sunday, May 4th and Monday, May 5th at Metropolitan Pavilion in downtown New York City.
The Makeup Show kicked off our 10 year anniversary with our second ever The Makeup Show Gala; an exclusive night at Metropolitan West which offered 300 guests an evening of community, inspiration, dinner, drinks, and dancing under the theme Diamonds are Forever and homage to the style and flare of James Bond.
We are so excited to have San Francisco based Kryolan Makeup back with us at The Makeup Show! Get to know this pro must have brand that has been supplying professional makeup artists for 70 years at our upcoming Popup Shop in San Francisco August 29-30.
Friday, August 29, 2014 · Leave a Comment Ahhh Labor Day weekend, the unofficial end of summer for most people...while everyone tries to get their last bit of barbecuing, beaching, and partying we here at The Makeup Show are starting to ramp up all things #TMSDallas; starting with this Kevyn Aucoin inspired Labor Day look contest!
"Because you're homeless doesn't mean you're useless. Because you're homeless doesn't mean you don't have a brain or skills" - DeBoRah Dickerson, Former client and Career Enhancement graduate On Thursday, May 11th at The Grand Hyatt New York, supporters, influencers, and ambassadors for the
From left to right (Robert Offley, Johnathan Gilmore, and Daniel Kochanski) at Urban Pathways annual Gala. Being born and raised in New York City, Robert Offley is no stranger to the concrete jungle. Robert had been street homeless for more than twenty years until he finally obtained perma
Social Media & Community Growth
The Makeup Show had been a successful national tradeshow event in the beauty industry relying on conventional marketing strategies such as post card mailings, cold-calls, and word of mouth communication. The company wanted to grow their overall event attendance, online follower bases and appeal to a younger “mobile” customer through their existing social media accounts.
Wanting to boost the attendance of the Orlando show; the smallest of all events; The Makeup Show incorporated their largest sponsor Make Up For Ever and using client artist Eryn Kruger Mekash, lead makeup artist for American Horror Story: Freak show. The Makeup Show set out to craft a campaign that would boost attendance, client revenue and awareness of the Make Up For Ever’s HD Cream.
Relying on ambassadors; teams of industry professionals, students, and beauty fans, The Makeup Show had had success organically promoting the event to the beauty communities nationwide. The Ambassador team had lost some of it's luster in the past few years and needed some modernization.
Content Generation & Client Exposure
The Makeup Show partners with 10 brands to create 10 exclusive products in celebration of their 10th anniversary. Officially a decade-strong, The Makeup Show is commemorating this exciting milestone by partnering with ten beauty brands, including: Auraline Beauty, INGLOT, Crown Brush, I Make You Beautiful, Glamcor Tec, London Brush Company, Pinnacle Cosmetics, MAKE UP FOR EVER, Mehron and TEMPTU. The brands will create ten exclusive products; each with an individual nod to one of The Makeup...
In celebration of The Makeup Shows 10-years of success in the industry the company wanted to create a show experience unlike any other. Taking what’s usually a 2-day event and making it a weeklong event, The Makeup Show wanted to celebrate their history through their sponsors while generating significant press around the show, and the week of events. The goal was to have the largest attended show in company history while achieving client satisfaction in terms of product sales.
Urban Pathways hosted Career Day yesterday at our newest site in the Bronx. Yesterday, Urban Pathways Development Department partnered with the Career Enhancement Program and Goldman Sachs Community TeamWorks volunteers to host Career Day at our newest site at 162nd Street in the Bronx.
Urban Pathways Development team interviewed a number of clients that were later featured on The Robin Hood Foundation's site as well as Buzzfeed.