Daniel Lindo

Digital Media & Development Professional

Location icon United States of America

Digital Media, Development, and Event Production Manager at Urban Pathways in New York City.

A storyteller at heart, i started my career in beauty and fashion, then transitioned into the nonprofit sector seeing the need for homeless advocacy and exposure.

I bring concepts to reality through simple and effective design and distribution. I have been responsible for managing the video, design, photography, and marketing for over 200 campaigns and cause-related initiatives for Fortune 500 companies.

I combine my passion for visual storytelling and social change by creating campaigns that evoke a younger demographic to take action in their communities.

Portfolio

Blog Work

The Makeup Show Blog: Show wrap up
05/07/2015
The Makeup Show rings in it's 10th anniversary with it's largest show to date!

Top makeup artists mingled with 7,000 attendees, over 85 beauty brands and 50 speakers at Metropolitan Pavilion on May 3rd and 4th, and throughout New York City from April 29th to May 5th. The Makeup Show NYC, which continues to be the largest pro-driven beauty event in the world, was held on Sunday, May 4th and Monday, May 5th at Metropolitan Pavilion in downtown New York City.

The Makeup Show Blog: Industry Interviews
06/11/2015
Diamonds are Forever: An interview with the Body of Art Team!

The Makeup Show kicked off our 10 year anniversary with our second ever The Makeup Show Gala; an exclusive night at Metropolitan West which offered 300 guests an evening of community, inspiration, dinner, drinks, and dancing under the theme Diamonds are Forever and homage to the style and flare of James Bond.

The Makeup Show Blog: Industry Interviews
08/28/2015
City Love Series: Kryolan - San Francisco

We are so excited to have San Francisco based Kryolan Makeup back with us at The Makeup Show! Get to know this pro must have brand that has been supplying professional makeup artists for 70 years at our upcoming Popup Shop in San Francisco August 29-30.

The Makeup Show Blog: Contest
08/29/2014
The Makeup Shows Labor Day Makeup Look Contest is here!

Friday, August 29, 2014 · Leave a Comment Ahhh Labor Day weekend, the unofficial end of summer for most people...while everyone tries to get their last bit of barbecuing, beaching, and partying we here at The Makeup Show are starting to ramp up all things #TMSDallas; starting with this Kevyn Aucoin inspired Labor Day look contest!

Urban Pathways
08/02/2017
Urban Pathways Highlights: Robert Offley

From left to right (Robert Offley, Johnathan Gilmore, and Daniel Kochanski) at Urban Pathways annual Gala. Being born and raised in New York City, Robert Offley is no stranger to the concrete jungle. Robert had been street homeless for more than twenty years until he finally obtained perma

Social Media & Community Growth

Case Study
11/02/2015
The Makeup Show: Social Media

The Makeup Show had been a successful national tradeshow event in the beauty industry relying on conventional marketing strategies such as post card mailings, cold-calls, and word of mouth communication. The company wanted to grow their overall event attendance, online follower bases and appeal to a younger “mobile” customer through their existing social media accounts.

Case Study
11/02/2015
Peepshow Creep Show Campaign

Wanting to boost the attendance of the Orlando show; the smallest of all events; The Makeup Show incorporated their largest sponsor Make Up For Ever and using client artist Eryn Kruger Mekash, lead makeup artist for American Horror Story: Freak show. The Makeup Show set out to craft a campaign that would boost attendance, client revenue and awareness of the Make Up For Ever’s HD Cream.

Case Study
11/02/2015
The Makeup Show Ambassador Team

Relying on ambassadors; teams of industry professionals, students, and beauty fans, The Makeup Show had had success organically promoting the event to the beauty communities nationwide. The Ambassador team had lost some of it's luster in the past few years and needed some modernization.

Content Generation & Client Exposure

The Makeup Show New York Press Release
05/18/2015
The Makeup Show is a Perfect Ten

The Makeup Show partners with 10 brands to create 10 exclusive products in celebration of their 10th anniversary. Officially a decade-strong, The Makeup Show is commemorating this exciting milestone by partnering with ten beauty brands, including: Auraline Beauty, INGLOT, Crown Brush, I Make You Beautiful, Glamcor Tec, London Brush Company, Pinnacle Cosmetics, MAKE UP FOR EVER, Mehron and TEMPTU. The brands will create ten exclusive products; each with an individual nod to one of The Makeup...

Case Study
11/02/2015
10-year Anniversary Campaign

In celebration of The Makeup Shows 10-years of success in the industry the company wanted to create a show experience unlike any other. Taking what’s usually a 2-day event and making it a weeklong event, The Makeup Show wanted to celebrate their history through their sponsors while generating significant press around the show, and the week of events. The goal was to have the largest attended show in company history while achieving client satisfaction in terms of product sales.

Urban Pathways
06/21/2017
Career Day with Goldman Sachs Community TeamWorks!

Urban Pathways hosted Career Day yesterday at our newest site in the Bronx. Yesterday, Urban Pathways Development Department partnered with the Career Enhancement Program and Goldman Sachs Community TeamWorks volunteers to host Career Day at our newest site at 162nd Street in the Bronx.

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