Tone of Voice
I'm Catherine Jones - copywriter, brand strategist and writing coach.
I’m here to find compelling words for your business, or empower you to create your own:
Together we can:
> take a deep dive into brand identity and voice;
> create engaging copy that grows your audience;
> level up your writing skills.
Because brilliant writing makes achieving your business goals a breeze.
ABOUT ME
I've been a freelance copywriter for over 6 years. Before that I had a long career taming the toughest teenagers in the land as a qualified English teacher and manager of a unit for emotionally vulnerable Secondary-age students.
For over 24 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.
RECENT WORK
- B2B brand strategy and brand voice projects
- Tagline creation for numerous B2B brands
- Website copy for B2B and B2C clients
- Facilitation of workshops including corporate team-building and brand voice writing
- Main stage speaker at Brighton SEO
- Ebooks, landing pages and sales emails for tech client
- Delivered 15+ 1:1 coaching sessions in brand positioning and messaging
Check out my portfolio below and contact me if you have a project in mind.
Tone of Voice
IPSE brand voice, tagline and brand messaging project
Brand voice guidelines for Economics Charity
Website Copy
Brand and website project for aviation safety brand
TOV and website copy for Django agency
B2B Content
B2B blog
B2B SaaS blog for MSPs
B2B Thought leadership article for Elevation Magazine (Brightelm). Events sector.
Landing pages and other website copy
B2B tech landing page
One of a series of technical "explainer" landing pages
Case study for Django developer agency about successful public sector project