Catherine Rachel Jones

Freelance brand strategist, copywriter and writing coach

United Kingdom

I'm Catherine Jones - copywriter, brand strategist and writing coach.

I’m here to find compelling words for your business, or empower you to create your own:

Together we can:

> take a deep dive into brand identity and voice;
> create engaging copy that grows your audience;
> level up your writing skills.

Because brilliant writing makes achieving your business goals a breeze.

ABOUT ME

I've been a freelance copywriter for over 6 years. Before that I had a long career taming the toughest teenagers in the land as a qualified English teacher and manager of a unit for emotionally vulnerable Secondary-age students.

For over 24 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.

RECENT WORK

- B2B brand strategy and brand voice projects
- Tagline creation for numerous B2B brands
- Website copy for B2B and B2C clients
- Facilitation of workshops including corporate team-building and brand voice writing
- Main stage speaker at Brighton SEO
- Ebooks, landing pages and sales emails for tech client
- Delivered 15+ 1:1 coaching sessions in brand positioning and messaging

Check out my portfolio below and contact me if you have a project in mind.

[email protected]

Portfolio

Brand messaging

https://safehandsbookkeeping.co.uk/
12/17/2021
Safe Hands Ltd

B2B verbal branding refresh

Tone of Voice

Website Copy

https://ritchdigital.uk/
Ritch Digital

Website. B2B. Web design and content creation. Quirky TOV.

https://www.acrosssafety.com/
07/03/2022
Across Safety Development

B2B Aviation safety. Brand strategy, TOV, Tagline, Website copy.

Landing pages and other website copy

https://www.wildfish.com/case_studies/a-dynamic-duo/
10/02/2023
Wildfish and Unboxed case study

Case study for Django developer agency about successful public sector project

Thought Leadership

https://inty.com/blog/2023/10/06/a-comprehensive-ccaas-guide-for-msps/
10/22/2023
CCaaS education blog

CCaaS in-depth education blog for MSP audience

https://www.railwaygazette.com/sponsored-content/reshaping-the-railways-arups-pioneering-work-on-enhancing-rail-resilience/65334.article
11/15/2023
Arup technical network rail article

Article telling the story of Arup's role in reshaping the railways

B2B Content