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Slideshares
Digital transformation is happening now and it affects everyone - your business, your staff, your competitors and, crucially, your customers. But there is no ‘right way’ to tackle it that works for everyone, nor is it a one-off project – you must continually evolve and embrace the change that aligns to your business needs. That’s one reason we’ve heard, and continue to hear, so much about it.
A visual look at how data flows from customers to our marketing data lake.
"Marketing is all about people," say PowerPoint slides everywhere. But it's true: They're who we want to persuade, coax, cajole, entice and delight. But hitti...
Ebooks
The future of marketing: People-based measurement
How to root out legacy thinking and effect lasting change.
Achieving customer experience success in complex environments such as Heathrow Airport is a challenge. Yet with the right operations in place and with the right data, it's possible to turn anonymous travellers into happy customers. This case study explores how to successfully deliver a single customer view and personalised customer experience - at scale.
Consumer expectations are higher than ever before, which means customer experience is where your competitive edge lives or dies-but your own data could be working against you. When your contact data isn't clean, accurate, and dependable, the effects are far-reaching.
How to find the right prospects and engage them in the right way.
How new marketing technology is changing the B2B landscape.
Web Copy and Articles
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In IT-led digital transformation, we tend to talk and think about the technology itself more than anything else - and for obvious reasons. But there's more to hosted voice than technological change. The flip side of the tech - the side that often gets lost - is the question of how to bring people with you.
When people ask about our professions, for some reason we not only tend to answer but answer truthfully. If you're a writer, these encounters can feel a bit thorny. Your profession is also an essential everyday activity; an activity this other person also carries out.
Ages ago, before technology, skills and disciplines that were different from each other usually stayed that way. Cobbling wasn't relevant to copywriting and jousting wasn't useful to accountants. But technology has a habit of fusing previously discrete disciplines: cooking presenting television programmes; driving presenting television programmes; window cleaning abseiling; marketing and data science.
The 1989 Batmobile was a central character in Tim Burton’s dark and brooding exposition of DC Comics’ nocturnal hero. One lucky winner will be driven round a 2.2-mile circuit in the passenger seat of one of the four original Batmobiles built for the film. The machine guns and afterburner may have been removed, but the imposing 22-foot vehicle is still powered by a 5.7 litre Chevrolet engine that develops 380 bhp, meaning it’s sure to look and sound suitably Gothic when prowling through the...
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Misc
The ultimate 2016 starter pack. Complete with audio, slides and timestamps for when you want to fast-forward to your favourite speaker. Perfect if you want a quick overview. Any articles or publications cited by the speakers are also included as part of the story.
Interview on the highlights from Tech Nation 2016 (and GrowthIntel's involvement).