More Green In Your Business Can't Hurt.
As a copywriter/editor/content writer/ marketing communications professional with experience across multiple platforms (print, digital, video), I have produced communications for external and internal audiences. This includes healthcare insurance members, physicians and other practitioners, healthcare consumers, life and property/casualty insurance policy owners, sales reps, business owners/ prospects, and employees.
I love honing in on the right words and concepts that will deliver the right message(s) and get results.
Specialties: Versatile writing and editorial skills, including journalistic to advertising styles
--Developing strategic marketing/business plans and video proposals, treatments, and scripting
--Creating customer/prospect-directed as well as internal print and online communications, including:
--Web and social media content
--Print and online brochures, newsletters, flyers, and ads
--Videos for corporate image/branding initiatives, marketing and training programs, customer stories/testimonials, and sales offices/agent profiles
PLEASE CLICK ON THE TITLES below the thumbnails to preview full PDFs. To see a few videos I've produced:
For additional print samples, contact me at [email protected]
Thanks for stopping by!
Collaborated with digital/content leads, product subject matter experts and UX designers to revise tools and calculator pages as part of TIAA's rebranding initiatives.
Collaborated with Web Marketing Manager and Black Family Stem Cell Research Institute stakeholder to edit/write content.
Quarterly 24-page print and online newsletter for Horizon Blue Cross Blue Shield of New Jersey Medicare Advantage members.
Articles cover preventive health care, managing chronic health conditions, medication topics, exercise, nutrition, Horizon services and physician/hospital networks.
Online publication produced 3x/year. Typical articles cover nutrition, weight management, exercise, health and wellness benefits, and latest information on certain cancers.
Internal Newsletters/Promo Flyers
Published 10x/year, GHI People covered company news and feature stories across all departments.
Flyers posted throughout the year promoted races/walks to raise funds for cancer awareness and research.
Promotes conference in Indian Wells, CA and qualification for President's Conference level of sales achievement.
Promotion for interactive health and wellness program sponsored by Horizon BCBSNJ at various trade shows.