Cindy Green

More Green In Your Business Can't Hurt.

As a copywriter/editor/content writer/ marketing communications professional with experience across multiple platforms (print, digital, video), I have produced communications for external and internal audiences. This includes healthcare insurance members, physicians and other practitioners, healthcare consumers, life and property/casualty insurance policy owners, sales reps, business owners/ prospects, and employees.

I love honing in on the right words and concepts that will deliver the right message(s) and get results.

Specialties: Versatile writing and editorial skills, including journalistic to advertising styles
--Developing strategic marketing/business plans and video proposals, treatments, and scripting
--Creating customer/prospect-directed as well as internal print and online communications, including:
--Web and social media content
--Intranet articles
--Print and online brochures, newsletters, flyers, and ads
--Videos for corporate image/branding initiatives, marketing and training programs, customer stories/testimonials, and sales offices/agent profiles

PLEASE CLICK ON THE TITLES below the thumbnails to preview full PDFs. To see a few videos I've produced:
https://vimeo.com/user55619585/videos
For additional print samples, contact me at [email protected]

Thanks for stopping by!

United States of America

Portfolio

Web Content

TIAA

Retirement Calculators & Financial Tools | TIAA

Collaborated with digital/content leads, product subject matter experts and UX designers to revise tools and calculator pages as part of TIAA's rebranding initiatives.

Icahn School of Medicine at Mount Sinai

Black Family Stem Cell Institute

Collaborated with Web Marketing Manager and Black Family Stem Cell Research Institute stakeholder to edit/write content.

Customer Newsletters

Spring 2013

Healthy Horizons

Quarterly 24-page print and online newsletter for Horizon Blue Cross Blue Shield of New Jersey Medicare Advantage members.

Summer 2013

Healthy Horizons

Articles cover preventive health care, managing chronic health conditions, medication topics, exercise, nutrition, Horizon services and physician/hospital networks.

Spring 2012

Horizon Healthy Woman

Online publication produced 3x/year. Typical articles cover nutrition, weight management, exercise, health and wellness benefits, and latest information on certain cancers.

Internal Newsletters/Promo Flyers

Lead story on complex case management

GHI People

Published 10x/year, GHI People covered company news and feature stories across all departments.

Lead story on disease management beyond the "big five"

GHI People

Series of flyers promoted employee engagement with customer experience

Horizon BCBSNJ internal campaign

Employee communications

Run Prostrate Cancer into the Ground

Flyers posted throughout the year promoted races/walks to raise funds for cancer awareness and research.

Promotes program that helps manage caregiver stress and burnout

Care for the Family Caregiver

Summary of EmblemHealth employee health programs and benefits

Health & Wellness Programs

Collateral/Incentive Promos

Brochure illustrates MetLife's financial strength and stability

MetLife: Study in Excellence

MetLife customer/prospect brochure for women's market

Orchestrating Your Future

MetLife customer/prospect brochure

Build on Today's Success...Protect Tomorrow's Dreams

Sales incentive program

Aspire to Great Heights

Promotes conference in Indian Wells, CA and qualification for President's Conference level of sales achievement.

Horizon BCBSNJ trade show program

Every Step Counts

Promotion for interactive health and wellness program sponsored by Horizon BCBSNJ at various trade shows.