Cindy Green

More Green In Your Business Can't Hurt.

As a copywriter/editor/content writer/ marketing communications professional with experience across multiple platforms (print, digital, video), I have produced communications for external and internal audiences. This includes healthcare insurance members, physicians and other practitioners, healthcare consumers, life and property/casualty insurance policy owners, sales reps, business owners/ prospects, and employees.

I love honing in on the right words and concepts that will deliver the right message(s) and get results.

Specialties: Versatile writing and editorial skills, including journalistic to advertising styles
--Developing strategic marketing/business plans and video proposals, treatments, and scripting
--Creating customer/prospect-directed as well as internal print and online communications, including:
--Web and social media content
--Intranet articles
--Print and online brochures, newsletters, flyers, and ads
--Videos for corporate image/branding initiatives, marketing and training programs, customer stories/testimonials, and sales offices/agent profiles

PLEASE CLICK ON THE TITLES below the thumbnails to preview full PDFs. To see a few videos I've produced:
For additional print samples, contact me at [email protected]

Thanks for stopping by!


Web Content

Retirement Calculators & Financial Tools | TIAA
Collaborated with digital/content leads, product subject matter experts and UX designers to revise tools and calculator pages as part of TIAA's rebranding initiatives.
Black Family Stem Cell Institute
Collaborated with Web Marketing Manager and Black Family Stem Cell Research Institute stakeholder to edit/write content.

Customer Newsletters

Healthy Horizons
Quarterly 24-page print and online newsletter for Horizon Blue Cross Blue Shield of New Jersey Medicare Advantage members.
Healthy Horizons
Articles cover preventive health care, managing chronic health conditions, medication topics, exercise, nutrition, Horizon services and physician/hospital networks.
Horizon Healthy Woman
Online publication produced 3x/year. Typical articles cover nutrition, weight management, exercise, health and wellness benefits, and latest information on certain cancers.

Internal Newsletters/Promo Flyers

GHI People
Published 10x/year, GHI People covered company news and feature stories across all departments.
GHI People
Horizon BCBSNJ internal campaign
Run Prostrate Cancer into the Ground
Flyers posted throughout the year promoted races/walks to raise funds for cancer awareness and research.
Care for the Family Caregiver
Health & Wellness Programs

Collateral/Incentive Promos

MetLife: Study in Excellence
Orchestrating Your Future
Build on Today's Success...Protect Tomorrow's Dreams
Aspire to Great Heights
Promotes conference in Indian Wells, CA and qualification for President's Conference level of sales achievement.
Every Step Counts
Promotion for interactive health and wellness program sponsored by Horizon BCBSNJ at various trade shows.

Pharmaceutical-Related Mailings, Health & Wellness eblasts

Protect against Skin Cancer
Monthly eblasts to plan subscribers and members cover various health and wellness issues with links to additional articles and resources.
Eight Ways to Protect Your Heart
Fight the Bite this Summer
Drug toxicity warning from FDA
Letter reminds reader about FDA warning of potential serious liver damage with use of propyithiouracil; provides list of plan members who have been prescribed the drug.
Teen mental health/depression checkup
Provides doctors with information about evidence-based mental health screenings for their adolescent patients
Depression and Heart Disease
Discusses link between depression and heart disease; mailing includes materials and links for detecting depression in patients.
Beta-Blocker physician follow-up
Reminds reader about beta-blocker drug adherence after heart attacks; provides report of patients who are under treatment.
Asthma guidelines
Discusses findings for the management of asthma with relievers and controllers; includes list of members being treated for mild to severe asthma.
What have you got to lose?
Ad promotes special loss prevention double issue to advertisers who want to reach top executives, risk managers and other key decision-makers.

All Copyrights Belong To Their Respective Owners