SEO Web Marketing Copywriter
I have a passion for writing and editing, and a knack for making difficult topics easy to understand. My background in marketing along with nine years as lead technical writer for a Fortune 1000 Company has enabled me to fulfill my passion in a variety of industries and target markets, while perfecting my talent and skills writing for both digital and print.
To learn more, visit my website at www.CommunicationsGuru.com.
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SEO Web Marketing Copywriter
In keeping with Komatsu's new brand identity and strict style guide, I wrote SEO product copy for their heavy mining equipment website. Also wrote internal and external press releases along with distributor announcements promoting the Division's new products.
As a Marketing Specialist for the AAD, it was my responsibility to ensure copy continuity throughout their online store. I wrote 110 SEO product descriptions that aligned with AAD's new brand and style guide released in early 2020. Following copy approval, I uploaded the content to AAD's website using Aptify.
Re-wrote 3,000 SEO landing pages and product descriptions for Labelmaster's re-branded, B2B e-commerce website.
Technical Writing / Print Collateral
Wrote and edited a series of B2B brochures directed at small to medium-sized businesses (SMBs), highlighting HP's Print Services warranty and repair programs.
Wrote copy and selected images for AAD's monthly postcard campaign promoting informational podcasts directed at dermatologists.
Researched and wrote content for this B2B marketing piece designed to promote peerSound's high-tech, AV systems.
Email Blasts / Blogs / Online Publications
Wrote, edited and proofed email blasts promoting AAD's ICD-10 dermatology coding products.
Monthly blog article for Enlivant, promoting a healthy lifestyle at their senior living communities.
Monthly blog article for Enlivant, promoting a healthy lifestyle at their senior living communities.
Wrote and edited (from cover to cover) Pampered Chef's monthly online publication geared toward Canadian Pampered Chef Sales Consultants.