Cherie Hovany

Digital and Print Marketing Copywriter / Editor / Technical Writer

I have a passion for writing and editing, and a knack for making difficult topics easy to understand. My background in marketing along with nine years as lead technical writer for a Fortune 1000 Company has enabled me to fulfill my passion in a variety of industries and target markets, while perfecting my talent and skills writing for both digital and print.

To learn more, visit my website at www.CommunicationsGuru.com.

Click on a project link below to view the associated sample.

Portfolio

SEO Web Marketing Copywriter

Komatsu
7/21/2021
Komatsu Re-Branding Project

In keeping with Komatsu's new brand identity and strict style guide, I wrote SEO product copy for their heavy mining equipment website. Also wrote internal and external press releases along with distributor announcements promoting the Division's new products.

American Academy of Dermatology
3/12/2020
SEO Product Copy for the American Academy of Dermatology (AAD) Online Store

As a Marketing Specialist for the AAD, it was my responsibility to ensure copy continuity throughout their online store. I wrote 110 SEO product descriptions that aligned with AAD's new brand and style guide released in early 2020. Following copy approval, I uploaded the content to AAD's website using Aptify.

Technical Writing / Print Collateral

Hewlett Packard Enterprise
01/03/2017
HP's Print Services B2B Brochure

Wrote and edited a series of B2B brochures directed at small to medium-sized businesses (SMBs), highlighting HP's Print Services warranty and repair programs.

Peerless-AV
10/16/2012
peerSound Audio Solutions Brochure

Researched and wrote content for this B2B marketing piece designed to promote peerSound's high-tech, AV systems.

Email Blasts / Blogs / Online Publications

Pampered Chef
04/01/2013
Pampered Chef Canadian Consultant News

Wrote and edited (from cover to cover) Pampered Chef's monthly online publication geared toward Canadian Pampered Chef Sales Consultants.