Hi, I’m Caitlin. I am a marketing and communications professional presently residing in the ever changing city of Atlanta, GA.
I have eight years of marketing and communications experience, and a passion for communicating stories and ideas through writing and branding. I pride myself on the energy and dedication I give each project I take on no matter the field, and am committed to ensuring every story be heard.
I am currently a communications strategist at MarketSource Inc., creating and implementing strategic communications plans to drive business priorities, organizational changes, and other legal and compliance requirements for a variety of internal clients including executive leadership. I am also responsible for the design, creation, and publication of communication collateral including intranet content, leadership talking points, emails, fact sheets, e-newsletters, and press releases to achieve specific communication strategy objectives.
Previously, I was the marketing manager in the Southeast region at Sprouts Farmers Market. Here, I generated exposure for the Sprouts brand and marketing promotions through community partnerships and programs, special event execution, and public relations efforts to increase Sprouts’ visibility, sales, and guest count. Prior to this role, I served as a communications specialist at RaceTrac Petroleum, writing and distributing communications on behalf of various departments and executive leadership to support company initiatives for a variety of audiences. I also developed communication plans, managed editorial calendars, and am responsible for establishing the brand voice guidelines still in use today.
When I’m not creating content and smart marketing campaigns, I’m watching soccer games (Go Atlanta United!), voraciously reading fiction or science fiction novels, eating my way through Atlanta, and traveling whenever possible.
To see more of what I can offer, visit my portfolio for samples of my work or my LinkedIn profile.