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Caitlin Pellas

Digital Marketing Strategist

Location icon United States

I am a creative Digital and Content Strategist with a successful track record of expanding digital channels, improving online sales revenue and profit, cultivating brand identity and voice, and managing progressive, interdepartmental projects and campaigns—from conception through development and launch—for both established and start-up businesses.

With agency, in-house, and consulting experience, I am motivated by new challenges and am known for my ability to communicate unique propositions through strategic content and integrated programs to meet business objectives.

Portfolio
Treez
Treez Blog and Resources | Quick Hits

I wrote blog posts around existing how-to PDFs to improve SEO and promote downloads to both current and prospective customers. Downloads were email-gated, generating new leads for email drip campaigns. A form submission from a current Treez customer triggered an outreach notification for Customer Success, improving customer experience.

Treez
10/01/2019
Treez Newsletter - October 2019

For the first Treez Newsletter, we curated content from the company blog, highlighted key customers, brands, and employees, promoted branded video, and promoted Treez products. Email design elements did not transfer to PDF.

Treez
Cutting Through the BS in Cannabis Software Sales Pitches

This blog post was written to educate potential customers on claims they may have heard throughout the sales process with other cannabis management platforms and why Treez is the only platform that can actually deliver on these claims. This blog acted as both lead generation and sales support documentation.

Smile.io
12/27/2018
Top 10 Customer Loyalty Programs of 2018

I vetted, implemented, and managed the MyChelle loyalty program, incorporating existing digital programs including promotions, email, social, reviews, and referrals. The MyChelle loyalty program generated a 32% growth in the number of customer accounts in the first month and was chosen by Smile.io as one of the Top 10 Loyalty Programs of 2018 along with Uber, Nordstrom, and Chipotle. The MyChelle program was also selected as one of the 5 Best Social Media Rewards Campaigns...

VitaVibes Blog | Vitacost.com
05/23/2018
How to Exfoliate Properly: 5 Mistakes to Avoid

Guest blog contribution to Vitacost.com, a MyChelle vendor and growth partner, to align with Vitacost's seasonal content calendar and promote MyChelle products on Vitacost.com.

VitaVibes Blog | Vitacost.com
12/28/2017
5 Ways to Winter-Proof Your Skin

Guest blog contribution to Vitacost.com, a MyChelle vendor and growth partner, to align with Vitacost's seasonal content calendar and promote MyChelle products on Vitacost.com.

Your Human Resource | AHDory
01/04/2017
Tell Me How You Really Feel - Defining and Managing Emotional Culture

We talk a lot about company culture and how it coalesces uniquely for each individual business. How customer-focused, innovative, team-oriented and competitive your employees should be are important elements in your culture mix. These elements are examples of cognitive culture - shared intellectual values, norms and assumptions that outline how employees should think and behave.

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