Canada
A client-focused communication professional and relationship builder with 10+ years’ experience developing strategic communication plans and engaging content across multiple platforms that inform, educate and support an organization's business goals.
Blogs
Providing an integrated omnichannel buying experience in today's hypercompetitive retail space is no longer just a nice-to-have, it's mandatory. It's all about delivering an integrated buying experience, where online and in-store experiences work together to meet the needs of your customers. "If retailers don't have fully a fully integrated omnichannel today they're already behind."
The results are in and the prognosis for brick-and-mortar (physical) stores - including those in shopping malls or in their own buildings - is not hopeful. The number of retailers in the U.S. seeking Chapter 11 bankruptcy protection is headed towards its highest number since the Great Recession.
Smartphones, augmented reality and technology embedded in retail stores. Today's technology never ceases to amaze, yet the adoption of technology that helps retailers connect with shoppers lags far behind. It is this technology that will help ensure the success of brick-and-mortar retailers by enabling them to compete with online vendors.
1. Provides a better experience for shoppers Makes it easier, faster and more convenient for shoppers to find stores and products that are of interest to them. 2. Builds sales and increases shopper satisfaction Reduces the number of shoppers who leave a mall without making a purchase because they are unable, frustrated or lack the time to find the stores and products they are seeking.
Building a map for indoor navigation is challenging. The building's floor plan or architectural drawings are converted through image processing and geo-referencing (a process that references objects on a map to co-ordinates in the real world). Walls, hallways, stores, inaccessible spaces and linkages from one floor to another (malls with multiple floors) then need to be identified and accurately mapped.
A friend and I visited an escape room and the results were not pretty. If you have not yet tried an escape room, they are a fairly new activity where you are locked in a room and given a series of clues you must solve within a certain period of time.
White papers
Overview of hotel financing for investors
Overview of hotel soft branding
Demand generators and key factors when selecting a hotel location
Marketing collateral
Product 1-pager I updated, edited and led through approvals
Client brochure I updated, edited and led through approvals
Case study to highlight Georgeson's proxy advisory services.
Career guide for CSI students. Part of an integrated marketing communciations campaign. Objective: increase awaress of CSI course and obtain leads
Newsletter to promote Sun Life's learning resources portal. Sent to 15,000 global employees.
Print ads
Part of an integrated marketing communciations campaign. Objective: increase awareness of CSI course and obtain leads Target: people considering a career in financial services Results: 678 leads
Testimonials
Going beyond - testimonials from Sun Life directors and colleagues
Marketing collateral delivered six weeks before product launch
Social media posts that I created led to almost 750 more site visits
Video scripts - writing & direction