Blanca Myers

Content creator with 8+ years experience

Location icon United States

I'm a journalist, content marketer & storyteller.

Portfolio
WIRED
Women and Minorities in Tech, By the Numbers

If you feel like you keep reading about diversity in tech, well, that's because there is still not enough ... diversity in tech. The juggernauts of the first computing revolution like HP and IBM actually had reasonable gender diversity, and IBM had its first female VP back in 1943.

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19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

As investors and advisors in over 60 early-marketplace startups, we've paid close attention to what it takes to get marketplaces started. Which comes first, the supply or the demand? Chicken or egg? We've noticed at least 19 distinct, executable tactics Founders can use to solve the chicken-or-egg problem.

NFX: Ghostwriting

Nfx
Reid Hoffman's Playbook for Growth and Network Effects

by James Currier ( @JamesCurrier ). James is a Managing Partner at NFX, a seed and series A venture firm based in San Francisco. I first met Reid Hoffman in the late '90s when the social revolution of the web was just taking off.

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Building Strong Companies: The "No Politics Rule"

‍ by James Currier (@ JamesCurrier ). James is a Managing Partner at NFX, an early stage venture firm headquartered in San Francisco. We spend a lot of time emphasizing data because we find the strongest companies have the strongest data systems and data cultures.

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How VCs See Your KPIs

Real KPIs are specific, measurable, actionable metrics that are consistently tracked - preferably with a dashboard. I'm a big fan of making KPIs as visible as possible when the time is right, like having big monitors with your KPIs displayed all around the office so everyone can see them.

WIRED: Writing and Reporting

WIRED
Going to Work in VR Will Actually Be Pretty Great-We Swear

Video conferencing is awkward. You can't make eye contact. You end up keeping your head unnaturally still so you can see the monitor. And that little box with your face in the middle reminds you how quickly you're aging. But according to some workplace utopianists, you won't have to rely on video conferencing for much longer.

WIRED
Think You're Enlightened? Try Eating With Your In-Laws

If your worst critic over the holidays isn't your fitness tracker, it may be your relatives. You may only break bread with those wackos once a year-but the emotional repercussions from those brief moments can feel long-lasting. You're not alone. Nearly half of Americans experience family-induced stress over the holidays.

WIRED
How to Make-and Climb-a Frozen Waterfall

Each winter, crackling and splintering ice echoes across the Uncompahgre Gorge, roughly 10 miles northeast of Telluride, Colorado. The sound signals high season at Ouray Ice Park, the world's first and largest man-made frozen climbing grounds. The gorge's walls are crisscrossed by 2 miles of pipes, crowned by a network of valves, showerheads, and faucets.

WIRED
The Best Gear and Gadgets 2016: Travel and Adventure

It's like surfing but for people with no balance. Just because you're camping doesn't mean you shouldn't serve up some great chow. 11 Head Trip 12 Wooden Soldier 13 In the Bag Timbuk2 Muttmover Backpack

WIRED
Shaper's All-Natural Boards Bring Sustainability Back to Surfing

Surfers are some of the most ardent environmentalists, yet their sport is awash in petrochemicals and carcinogens, from neoprene wetsuits and urethane leashes to polyurethane boards and epoxy. Danny Hess thinks there's a better way, and he's made bringing sustainability to surfing his life's work.

WIRED
What's Behind the Burn of Warheads Extreme Sour Hard Candy

Just looking at a piece of Warheads Extreme Sour Hard Candy can trigger a Pavlovian response: salivation, a pucker face, bug eyes-your mouth's preparation for a battle of pH stabilization. Scientists are still trying to understand how sour taste cells work, but long ago confectioners figured out that if kids love anything more than staying up past their bedtime, it's a sugar-based challenge.

WIRED
What's Inside That Seasonal Febreze That Smells Like Pine

There's no place like a shopping mall over the holidays, where twinkling window displays and Bing Crosby carols fill shoppers with that warm, fuzzy desire to buy ... er, give. But the most powerful consumer cravings and sense memories may be triggered by the aroma of fresh pine.

WIRED
It's Time to Think About Flowers Like We Do About Produce

So you're picky about your produce. Good on you. But what about when you shop for flowers? "We know it's bad to eat a pesticide-laden tomato in January yet we buy out-of-season roses from Trader Joe's without even thinking about it," says floral designer Louesa Roebuck.

WIRED
A Brief History of Screen Panic, From TVs to Today

For as long as we've had TVs, videogames, smartphones, and tablets, there have been scientists, politicians, and parents worrying about whether too much screen time will make kids less healthy (maybe), more violent (debatable), and hopelessly distracted (Sorry, can you repeat that?). Here's a short history of people fearing the worst.

WIRED
A Microguide to Microdosing Psychedelic Drugs

Adderall, shmaderall. Certain biohackers prefer taking teeny-tiny amounts of psychedelic drugs to boost focus. But what exactly is a microdose, anyway? Here's our semi-scientific guide. Hint: If you feel the trees breathing, you're doing it wrong. Microdose (5-10 mcg): Users claim that a microhit of LSD clears mental locks and helps with depression.

WIRED
Invisible Forest: Chasing the Illegal Loggers Looting the Amazon

The cargo ship Yacu Kallpa rode impatiently at anchor off Iquitos, Peru, a ramshackle city on a bend in the broad, turbulent waters of the Amazon River. She was a midsize ship, a tenth of a mile long, low-slung, with a seven-story superstructure in the stern and plumes of rust fanning down the hull from her main deck scuppers.

WIRED: Writing (Sidebars and Infographics)

WIRED
Apple's New Campus: An Exclusive Look Inside the Mothership

Inside Apple's Insanely Great (or Just Insane) New Mothership Inside Apple's Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn't a total surprise.

WIRED
The Untold Story of Magic Leap, the World's Most Secretive Startup

T There is something special happening in a generic office park in an uninspiring suburb near Fort Lauderdale, Florida. Inside, amid the low gray cubicles, clustered desks, and empty swivel chairs, an impossible 8-inch robot drone from an alien planet hovers chest-high in front of a row of potted plants.

WIRED
How Facebook Helps to Reveal the Fate of Missing Syrian Refugees

How Facebook Helps to Reveal the Fate of Missing Refugees How Facebook Helps to Reveal the Fate of Missing Refugees As the rickety blue fishing boat started to take on water, the panic set in. Musaab Shabani was standing on the deck of the 50-foot vessel, squeezed in tight among hundreds of other desperate people.

Research Editor

WIRED
Techies Are Trying to Turn the NBA Into the World's Biggest Sports League

In 2014, the Los Angeles Clippers were just getting used to being a good basketball team. After more than three decades of irrelevance-and only four winning seasons-they'd finally found that magic mix of talent and cohesion and had become a division-winning powerhouse practically overnight.

WIRED
Apple's New Campus: An Exclusive Look Inside the Mothership

Inside Apple's Insanely Great (or Just Insane) New Mothership Inside Apple's Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn't a total surprise.

WIRED
How America Is Battling Its Horrific Opioid Epidemic

That we're in the middle of a horrific opioid epidemic is no longer news. In bathrooms, bedrooms, and alleyways across the country, people are overdosing and dying every day. So we need to start talking about solutions.

WIRED
WIRED Endorses Optimism

WIRED has never been neutral. For nearly a quarter of a century, this organization has championed a specific way of thinking about tomorrow. If it's true, as the writer William Gibson once had it, that the future is already here, just unevenly distributed, then our task has been to locate the places where various futures break through to our present and identify which one we hope for.

WIRED
Inside the OPM Hack, the Cyberattack That Shocked the US Government

The US OFFICE of Personnel Management doesn't radiate much glamour. As the human resources department for the federal government, the agency oversees the legal minutiae of how federal employees are hired and promoted and manages benefits and pensions for millions of current and retired civil servants.

WIRED
The Untold Story of Magic Leap, the World's Most Secretive Startup

T There is something special happening in a generic office park in an uninspiring suburb near Fort Lauderdale, Florida. Inside, amid the low gray cubicles, clustered desks, and empty swivel chairs, an impossible 8-inch robot drone from an alien planet hovers chest-high in front of a row of potted plants.

WIRED
Inside Cuba's DIY Internet Revolution

In Havana, where data trickles in via overloaded, government-controlled networks-if at all-the people have taken matters into their own hands.

WIRED
How Facebook Helps to Reveal the Fate of Missing Syrian Refugees

How Facebook Helps to Reveal the Fate of Missing Refugees How Facebook Helps to Reveal the Fate of Missing Refugees As the rickety blue fishing boat started to take on water, the panic set in. Musaab Shabani was standing on the deck of the 50-foot vessel, squeezed in tight among hundreds of other desperate people.

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