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Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to be less reachable through traditional media outlets.
The eco-curious visitors who stopped by New York City's Green Festival on Earth Day weekend found green exhibitors, cooking demonstrations and expert sessions that reflected sustainable practices for work and business. Here are some festival highlights.
Despite widespread security concerns, phone payment apps are on the rise
As Ebola ignites fear of a widespread outbreak, it's easy to overlook the fact that a common illness actually poses a far more serious threat to thousands of people in the U.S. Every year the flu kills between 3,000 and as many as 49,000 Americans, the Center for Disease Control and Prevention reports.
Grammy-award winning musician will.i.am is on a different kind of tour these days. His latest venture is wearable tech, and he's just unveiled the "Puls," a sleek tech cuff device that makes calls without syncing to a smartphone.
Music and manufacturing merge every day at piano maker Steinway & Sons, which opened the doors of its manufacturing facility in Queens, N.Y. on national Manufacturing Day today to students from nearby Bard High School Early College for a shop-floor tour.
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore's cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of a theme at the NewFronts, with AOL and Yahoo unveiling similar plans.
Soldiers in the future could be equipped with "Soft Exosuits" under their combat gear, making it easier to walk long distances and carry heavy loads, thanks to robotic research going on at Harvard University and grant money from the Defense Advanced Research Projects Agency (DARPA).
Becoming a top scholar was not easy for valedictorian-turned-author Stefanie Weisman, who, as a student, had the tendency to walk out of a classroom with "no idea" what was just discussed, something she attributes to an undiagnosed learning disability.
Women are far less likely to hold engineering jobs than men, even though salaries in the field are on the rise and the pay gap between genders is less severe than previous decades. Why? Recent research report underscores reasons ranging from workplace bias to gender stereotypes.
Spring was in the air and in the decor at the Museum of Modern Art's 37th annual Party in the Garden benefit and 90th birthday celebration for David Rockefeller. Spring was in the air and in the decor at the Museum of Modern Art's 37th annual Party in the Garden fund-raiser, which also celebrated MoMA chairman emeritus David Rockefeller's 90th birthday.
Facebook is expanding its mobile advertising options with new local awareness ads, intended to lure potential consumers and their cash to nearby businesses. The location-based ads will be available to advertisers in the U.S. over the coming weeks, and will debut globally in the next few months.