Beth Lisa Goodbaum

Writer/Journalist/Editor

Location icon USA

I'm a freelance trade journalist and full time communications expert with a specialization in business and corporate interviews.

Let me tell your story.

[email protected]

Portfolio
Adexchanger
05/13/2014
Pinterest's Promoted Ads Power The Re-Pin

Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to be less reachable through traditional media outlets.

ThomasNet News (Green & Clean)
Green Festival Makes Big Apple Debut - ThomasNet News

The eco-curious visitors who stopped by New York City's Green Festival on Earth Day weekend found green exhibitors, cooking demonstrations and expert sessions that reflected sustainable practices for work and business. Here are some festival highlights.

CBS News
10/10/2014
As flu season starts, Ebola fear may fill emergency rooms

As Ebola ignites fear of a widespread outbreak, it's easy to overlook the fact that a common illness actually poses a far more serious threat to thousands of people in the U.S. Every year the flu kills between 3,000 and as many as 49,000 Americans, the Center for Disease Control and Prevention reports.

CBS News
10/16/2014
Will.i.am segues from music to wearable tech with "Puls"

Grammy-award winning musician will.i.am is on a different kind of tour these days. His latest venture is wearable tech, and he's just unveiled the "Puls," a sleek tech cuff device that makes calls without syncing to a smartphone.

Adexchanger
05/05/2014
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement

At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore's cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of a theme at the NewFronts, with AOL and Yahoo unveiling similar plans.

CBS News
09/12/2014
​Wearable smart suits could help soldiers, those with impairments

Soldiers in the future could be equipped with "Soft Exosuits" under their combat gear, making it easier to walk long distances and carry heavy loads, thanks to robotic research going on at Harvard University and grant money from the Defense Advanced Research Projects Agency (DARPA).

ThomasNet News (Career Journal)
02/19/2013
INFOGRAPHIC: Women's Role in Engineering

Women are far less likely to hold engineering jobs than men, even though salaries in the field are on the rise and the pay gap between genders is less severe than previous decades. Why? Recent research report underscores reasons ranging from workplace bias to gender stereotypes.

Bizbash
MoMA's Party Returns to Garden

Spring was in the air and in the decor at the Museum of Modern Art's 37th annual Party in the Garden benefit and 90th birthday celebration for David Rockefeller. Spring was in the air and in the decor at the Museum of Modern Art's 37th annual Party in the Garden fund-raiser, which also celebrated MoMA chairman emeritus David Rockefeller's 90th birthday.

CBS News
10/09/2014
Facebook targets consumers with location-based ads

Facebook is expanding its mobile advertising options with new local awareness ads, intended to lure potential consumers and their cash to nearby businesses. The location-based ads will be available to advertisers in the U.S. over the coming weeks, and will debut globally in the next few months.

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