Img 20200211 150503

Bela Pechau

Copywriter and Creative Thinker

Location icon South Africa

With almost 7 years of copywriting experience, it's easy to say that I've been a part of some pretty cool projects - and I've barely scratched the surface.

I've dabbled in all sorts of digital hoo-too which includes writing SEO articles (long and short), e-commerce/product scripts, social media content creation, UX copy, social media paid ads, creating/proofreading proposal presentations, bot conversations, mailers, and travelling across the country documenting an award-winning South African Cooking Competition called The Ultimate Braai Master.

In addition to my years of experience, I also have a diploma in Travel and Tourism Marketing, a pastry and professional cookery diploma and I'm currently upskilling myself in Adobe Illustrator, Photoshop and FB Blueprint respectively.

Although corporate copywriting is where the major opportunities are, my true love lies in short copy and in particular UX copy and creating straplines. I also love making things rhyme and try to make people laugh by combining poetry and speech writing - because, why you gotta be so serious all the time, right?

I'm currently based in South Africa but seeking opportunities abroad. My EU passport is burning a hole in my pocket and I'm ready to bust it out and see the world.

Portfolio

Social Media

Facebook
FoodForward SA | R50M Appeal

At the beginning of Lockdown, FoodForward SA appealed to the public to raise R50Million to help vulnerable communities in South Africa. I ran the social media platforms (incl. design) from March - July. We surpassed the R50M target by June 2020.

Facebook
10/16/2020
Red Barn Free Range Chicken Farm

Red Barn Free Range Chicken Farm, George, Western Cape. 7,267 likes · 34 talking about this · 280 were here. Red Barn Free Range Food Farm, Garden Route South Africa. Free range chicken, pork, beef,...

Facebook
Ultimate Braai Master | Social Media

I'm proud (and exhausted) to say that I am the sole provider of digital content for the Ultimate Braai Master social media accounts. From design and strategy to community management and competition execution, it's one hell of a gig and I love it!

E-Commerce & SEO Site Content

Organic Aloe
Organic Aloe | Production refinery for Aloe ferox raw materials

Organic Aloe is an Aloe ferox refinery, based in Albertinia. This company processes and refines Aloe ferox for companies to purchase and use in their products. Working with Grindstone Advertising, this web content is very technical and B2B orientated, selling raw Aloe ferox products to companies. The content needed to be explanatory but still maintain it's scientific terminology.

Harmony Distillery | E-Commerce
Aloe Ferox Gin - Harmony Distillery | South Africa

To create uncompromisingly pure gin, you need the purest ingredients. Harmony Aloe Ferox Gin comprises 10 fragrant botanicals, starring Africa's own Aloe Ferox. With its sweet aroma and classically dry feel on the palate, this bitterly beautiful gin creates a well-rounded and flavourful drinking experience - with an African twist.

METAVarsity | E-commerce
Introduction to Metaphysics - METAVarsity

Let the journey begin! The Introduction to Metaphysics course starts from the very foundational principals of the subject - After all, strong foundations build strong buildings.

10 Oxes | E-commerce
Skulder - Black Pepper & Fig - 10 Oxes

The second ox in the kraal Aroma: Black peppercorn with aromatic notes of wild figs and woody juniper dominate the nose, with a touch of fresh floral elderflower and lemon sherbet aromas. Appearance: Silky texture but Transparent Taste: Candied lemon zest , piney juniper with complicated fruity flavours from Wild Fig Vodka used as base for this Gin.

Pebane Beach Lodge
08/30/2019
Pebane Beach Lodge Web Copy

Pebane Beach Lodge is part of The Fire Island Conservation and hotel group in Mozambique. I worked on the copy for this website, freelancing as part of an agency team - Grindstone Advertising.

Team Up
02/18/2019
The Situation Room - Team Up

Team Up events is a New Zealand based company that specializes in corporate team building. I created a storyline for their 'Situation Room' genre. It's a race against the clock and players have to work together to solve a series of puzzles to stop an illicit tobacco deal from going down, before it's too late.

Disturbia
06/03/2019
DISTURBIA

Website content for KZN-based events company - Worked closely with the owner to nail the tone - Creative, informative and different. Landed this contract through The Resource group on Facebook.

Stockup | Short Copy
Stockup Website

Short copy for a specific, JHB based target market. Groceries, alcohol and other goods, delivered to your door.

Villa Ukuthula | Web Copy
Visit Mozambique | Villa Ukuthula | Fire Island - Machangulo Peninsula

Machangulo Peninsula, Mozambique Villa Ukuthula is an exclusive luxury destination situated on the beach along the Mozambican South Coast. A short boat ride away from the port of Maputo, you can enjoy panoramic views of pristine dune forest and fall asleep to the sound of the Indian Ocean crashing against the shoreline.

Xplorio
Xplorio | Search & Enjoy

Xplorio is a dynamic town website platform that offers current, comprehensive and authentic town related information - from holiday accommodation to where you can find plumbers. I was part of a team hired to create SEO copy per town - 50 pages a month for 4 months, 100 pages for 3 months.

Personal

Personal | Poem
How About a Riddle?

This is my first attempt at creating a riddle. As I'm actually terrible at solving riddles myself, whether this one is very good or not, I won't know. The answer is at the bottom.

Rambling Wookie
01/11/2019
Lessons in Weight-Loss pt.1 | Before the After

Someone called me an inspiration...Me? Now I'm not going to lie, knowing that I've been able to inspire someone is a quite an awesome feeling, but in the back of my mind, I'm thinking - it's literally something that anyone can do - If you want some back story to Before The After, read the...

Linkedin icon Instagram icon