Barbara Storms Granner

Doing Good By Writing Well

As a writer, editor, storyteller and strategist, I bring curiosity, creativity, compassion, optimism and just the right amount of humor to each job and project. I specialize in marketing communications and PR for health-care, education and nonprofit organizations, but I believe a good communicator can connect on any subject. I’ve successfully tackled topics as varied as construction, accounting, early childhood education, LGBT rights, conservation of the great apes and more.

Please contact me via LinkedIn.

Portfolio
Kellogg School of Management
"Community Investment"

Profile of an inspiring Kellogg grad, One Million Degrees CEO Paige Ponder, whose organization advances a new way to support community college students.

NCCHC
2017 Annual Report

I used a mix of personal stories, photos, factoids, statistics and quotes to highlight the many ways NCCHC is improving the quality of health care behind bars.

NCCHC
2015 Annual Report

A graphic timeline helps tell the organization's story in a visually compelling manner.

NCCHC
News Release on Solitary Confinement Position

This important statement garnered mentions by a wide variety of outlets: The Nation's Health, a U.S. Dept. of Justice Report, the ACLU's blog and Teen Vogue, to name a few.

American College of Chest Physicians
OneBreath website

I managed a complete revamp -- content, design and architecture -- of this website for a new public-facing patient education initiative, resulting in a 44% traffic increase.

American College of Chest Physicians
OneBreath blog

As part of the website revamp, I created this blog, and worked with association members to craft posts about their research and hot topics in pulmonary health.

American College of Chest Physicians
"Our Mission in Action"

This series was part of a larger strategy to increase participation in Chest's research grants by communicating their impact, leading to an 18% increase in grant applications.

NCCHC
Conference PR: The challenge

Seeing an opportunity to increase conference attendance, I reached out to our partner organizations, many of whom were previously unaware of our organizations' relationship.

NCCHC
Conference PR: Results

My press release resulted in mentions from more than 10 national organizations, including the ABA (above) and ACOG, and was featured in an ADA News brief (attached).

NCCHC
Conference PR: More results

Post-conference coverage included this story on corrections.com, read by 30,000 corrections professionals weekly.

MacNeal Hospital
Nursing Annual Report

In this report, I used stories from nurses themselves along with single words to illustrate the many facets of the nursing profession.

Advocate Charitable Foundation magazine
"Filling More Than Cavities"

My favorite assignment ever: I spent an evening with Advocate's mobile dental van, and learned that homeless people are in desperate need of dental care.

Memory Bridge
"True Stories from the Bridge"

Memory Bridge teaches teenagers how to communicate with Alzheimer's patients. I was asked to write a series of vignettes that capture the experience of participants in the program.

MacNeal Hospital
Healthy Living Today community newsletter

In collaboration with a talented graphic designer and MacNeal's community relations director, I launched this newsletter, providing info on hospital happenings and health tips.

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