Ashly Stage

Creative Director and Freelance Writer and Editor

I write content for websites, e-books, video scripts, and other marketing collateral; I provide brand direction and development; and I manage graphic designers, videographers, web designers, and other creatives. Words, food, and early-2000's pop music are a few of my favorite things.

Portfolio

Professional Work

Salesforce
01/01/2019
B2C Commerce Guide

I conducted interviews with product marketers, wrote all of the copy, and worked with a designer.

Freedom Healthworks
11/2017
Direct Primary Care - A Quick Guide for Consumers

Responsibilities: - Researched resources to inform the guide - Wrote the guide - Provided creative direction for the design - Managed graphic designer Goals: - Raise awareness about Direct Primary Care - Raise awareness about Freedom Healthworks - Entice the average consumer to contact the company to learn more about Direct Primary Care

Freedom Healthworks
01/01/2018
Direct Primary Care - Sales Collateral for Employers

Responsibilities: - Researched resources to inform sales collateral - Wrote the sales slick - Provided creative direction for the design - Managed graphic designer Goals: - Raise awareness about Direct Primary Care - Raise awareness about Freedom Healthworks - Entice employers to contact the company to learn more about Direct Primary Care

Freedom Healthworks
10/2017
Direct Primary Care - A Quick Guide for Doctors

Responsibilities: - Researched resources to inform this guide - Co-wrote the guide with the company's founder - Provided creative direction for the design - Managed graphic designer Goals: - Raise awareness about Direct Primary Care - Raise awareness about Freedom Healthworks - Educate doctors about Direct Primary Care

Olp Family Medicine
09/05/2017
Website - Olp Family Medicine

Responsibilities: - I wrote the content for all pages of the website with the exception of her "About" page. - I conducted branding exercises for Dr. Olp that resulted in a style guide for her marketing materials, including her logo creation. - I provided video scripting and direction for the two videos on the website. - Managed the graphic, web designer, and videographer that worked on the website. Goals: - Build digital presence - Establish SEO ranking - Drive...

Freedom Healthworks
12/2017
Direct Primary Care - A Quick Guide for Employers

Responsibilities: - Researched resources to inform this guide - Co-wrote the guide with the company's founder - Provided creative direction for the design - Managed graphic designer Goals: - Raise awareness about Direct Primary Care - Raise awareness about Freedom Healthworks - Educate employers on the benefits of Direct Primary Care

Freelance Work

Commercial Service
08/01/2017
Blogs

Responsibilities: - Revised and wrote over 40 articles for the company's website. They are currently located on the "News" page. -Researched resources to inform articles Goals: - Increase SEO - Increase education and awareness

No Mean City
03/2017
Homegrown Helpers - No Mean City

Responsibilities: - Interviewed farm manager - Wrote the article - Coordinated photography for the article Goals: - Raise awareness about Indy Urban Acres - Increase readership for No Mean City

No Mean City
02/2017
Wellness Never Tasted So Good - No Mean City

Responsibilities: - Interviewed farm manager - Wrote the article - Coordinated photography for the article Goals: - Raise awareness about Duos - Increase readership for No Mean City

OOHLALA mobile app
01/2017
OOHLALA

Responsibilities: - Researched sources to inform the article - Wrote the article Goals: - Raise awareness about the OHLALA app - Educate higher education professionals about emerging technology - Increase SEO

Park10indy
02/16/2016
Indianapolis Townhomes and Flats : Park10

Responsibilities: - Revised copy for the website - Wrote new web copy for the website Goals: - Raise awareness about Onyx + East - Drive users to contact a sales representative to learn more about buying a new townhome. *Update: Since my work on the website, the content has been further revised and optimized.

That's Good HR - Blog
08/12/2015
4 Reasons to Consider Temp Work - That's Good HR - Blog

Responsibilities: - Acted as a ghostwriter for multiple blogs related to recruiting Goals: - Educate HR professionals on the benefits of temporary work and the benefits of using a staffing agency - Drive readers to contact a recruiter for more information

Today's Christian Woman
11/13/2014
Healthy Discontentment

Responsibilities: - Conducted interviews for the article - Wrote the article Goals: - Increase readership for Today's Christian Woman - Encourage people to stop associating discontentment with negative emotions through the use of personal experience and those of others.

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