Ashley Caprarella

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Portfolio

Technical Writing

PWTC
InDesign Manual

A Guide to the UMass Amherst Technical Writing Program

Fashion Copywriting

Afxfashion
10/31/2013
Floral Trends of 2013 - Prints Bloom in Fashion Shows

Your favorite orchid prints are flourishing into fashion this season. Floral patterns are incorporating the garden theme with variations of soft pastels and effervescent shades. The choices with this design are endless as you can choose from a bright floral feminine pattern or a bolder floral print.

Afxfashion
11/12/2013
White Eye Makeup Is Coming in Hot!

Smokey eyes are a no go this season as a frostier hue is taking over the Spring 2014 Collection . I'm sure we've all heard of that little beauty secret: apply white eyeliner to the corner of the eyes. This season, beauty professionals are taking that magic wand we like to call "eyeliner" to a whole new level.

Afxfashion
12/30/2013
Bringing in the New Year - When Tech Meets Fashion

Some things just go hand in hand. Take, for instance, chocolate and peanut butter. No one would dare to put tech and fashion together, would they? They would. Tech companies and fashion designers are pairing off to creative revolutionary looks. Prepare yourself for gadget ads proposing wearable technology.

Afxfashion
11/21/2013
Spring 2014 Collections: A Series of Bohemian Chic Silhouettes

Throw away that tight black dress and slip into a silhouetted shirt. From flared jeans to fringed bags, bohemian chic is just getting started. The Anna Sui Spring 2014 collection pushed its way to the limelight with a series of bohemian sartorial.

Afxfashion
11/28/2013
Happy Thanksgiving - Bonjour Le Ecallie!

Just in time for turkey and stuffing is our multi-hued session of warmth and, err, highlights, foils and perms, oh my! The endless (we mean ENDLESS) options of hair techniques can keep a lady occupied for days. Let's just throw another to the list: Le Ecaille.

Afxfashion
11/19/2013
Eyes of a Cat, Attitude of a Goddess

Let's face it; we're always looking for a hot new makeup trend. This season retro is coming back and coming back strong. Introducing, or should I say, reintroducing the cat-eye. It's time to stop dreaming about looking like our favorite classic icons and starting acting on it.

Afxfashion
12/30/2013
Bringing in the New Year - When Tech Meets Fashion

Some things just go hand in hand. Take, for instance, chocolate and peanut butter. No one would dare to put tech and fashion together, would they? They would. Tech companies and fashion designers are pairing off to creative revolutionary looks. Prepare yourself for gadget ads proposing wearable technology.

Afxfashion
12/17/2013
Nautical Style Fashion Dress Trends for 2014

Sail into this year's nautical inspired fashion trend with shades of the deepest blues. A vintage look has new twists this season, revving up the sailor-esque novelty. On your next luxury cruise, pack your bags with fluid wide-leg pants paired with sailor stripes.

Afxfashion
Fall Fashion Fixates on Feathers | AFXFashion

Flying onto the runways and landing in your closet is the newest Fall Fashion Trend - feathers. This hot new look dominated the Dries Van Noten runway, enveloping models in jewel-tone peacocks and romantic wisps creating a night of eye-catching frocks. made bold moves with feathers ravishing the arms, neck and chest, drawing attention to a woman's natural curvature.

Afxfashion
12/26/2013
Hair We Come in The New Year - Must Have Hair Accessories

They say your hair is your best accessory. This year we're going to emphasize on that with headbands, flowers, leather embellishments, and gold accents. Who ever thought you could accessorize your accessory? We did, and we're going to tell you how.

Afxfashion
12/24/2013
This Holiday Season is Maxi Season

So you're going to a semi-casual/glam/cocktail/still not sure what attire to wear event. The obvious question arises, "What is appropriate?!" Calm down ladies and slip into a long, flowy maxi dress. If you're seeking a balance between sophistication and laid-back, the maxi dress is for you.

Misc. Freelance Writing