2014 05 31 20.22.25 1

Asa Murphy

Content marketing, writing, content strategy

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Videos, ebooks, white papers

Articles & infographics

Global expansion outlook for small and large companies Read Article

According to our 2017 International Business Indicator, optimism in global expansion has increased. However, not every U.S. - based company feels the same. Learn more about the differences in outlook, based on company size. Read Article Optimism about international business is surging, according to our 2017 International Business Indicator (IBI) survey.

Blog postings: bylined and ghostwritten

Saama Technologies
Top three IoT trends to watch for in 2016

The Internet of Things (IoT) is a very popular topic these days. This idea that everything will eventually be connected and everyone will have access to it, has, during the past decade, matured from utopian futurism to the peak of Gartner's Hype Cycle for Emerging Technologies.

Saama Technologies
Overcoming Real Challenges in Real World Evidence Adoption

Historically, decisions about drug efficacy and safety prior to launch have been driven strictly by the results of randomized controlled trials (RCTs). Today, however, evidence from real-world settings (outside of clinical trials) is more widely available, partly as a result of Healthcare's move to a "pay for performance" model.

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Solutions briefs and sales collateral

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San Jose Business Journal
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