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I don't think I'm the only one who returned from holidays this summer being surprisingly pleased with the scattering of freckles upon my face. In previous years I had shunned the freckled look, applying extra foundation to cover up the taupey constellation on my face (and serving to hide the tan I'd worked so hard...
By Aoife Byrne One of the most eye-catching and eccentric trends we've seen cropping up for A/W has got to be the fuzzy trend. Reminiscent of 90s Britney, cartoon monsters and Pebble Flintstone (Shrimps designer Hannah Weiland based her whole SS15 collection on her) as fugly as fuzzy is, we can't remember the last time we were so excited about a trend - it really doesn't get any more fun than this.
Home > Fashion > 5 Key Pieces for a French Style Wardrobe by Aoife Byrne French style dressing never has and never will be out of vogue. To paraphrase T.S Eliot, it is the still point in the turning world of fashion.
Home > Beauty > 5 Seasonal Changes to make to your Beauty Bag By Aoife Byrne Swap your matt foundation which tends to be heavy and drying for something more dewy such as the Bourjois Healthy Mix Serum or something even lighter such as the L'Oreal Nude Magique CC cream.
By Aoife Byrne We love a good jumper here at HelpMyStyle HQ (cc: Polo Necks and the Sweater Shop) and with the weather growing chillier by the day we're turning to our favourite style crush and fellow jumper-lover Alexa Chung for pointers on how to style our winter woollies and safely remain frump-free through to Spring.
Home > Beauty > Beauty Report SS15: The Weird & The Wonderful By Aoife Byrne Sure, there's been a plethora of oh so pretty, 'no makeup' makeup looks so far this fashion week, but what about the weird, the whacky, the brilliantly OTT?
Home > Beauty > Shake Up Your Make-Up: Four Eyeshadows Everyone Should Own By Aoife Byrne Revamping your beauty kit? Going back to basics? It's hard to know where to begin with a plethora of palettes, shades and shimmers out there.
By Aoife Byrne Here at HelpMyStyle HQ, there's nothing that gets our heart racing faster than a good old fashion collaboration. In recent years they just seem to keep getting bigger and better and this Autumn/Winter is no exception - see our top picks below and get excited!
By Aoife Byrne Recently seen to be trending on the red carpet at the Teen Choice Awards, the 'Crop Set', as it shall hereby be known, has proven to be a hit with the grown-ups too, as demonstrated by Jessica Alba, Beyoncé and Miranda Kerr.
Home > Fashion > Thursday Top 5: Key Pieces for a Minimalist Wardrobe By Aoife Byrne Minimalism. It ain't going anywhere fast and quite frankly we're feeling good about it. You may have toyed with this trend in the summer, pairing Birkenstocks with a floaty dress, but minimalism is a look that comes into its own in the Autumn.
By Aoife Byrne The quickest way to a celebrity's heart? Monogrammed luxury goods. At first simply a clever PR move, monogramming is now officially trending among the celebrity fash pack - we've seen everyone from Cara Delevigne to Blue Ivy Carter sporting their initials loud and proud on any surface deemed expensive enough to emblazon.
Home > Beauty > Beauty Buzz:Rihanna x MAC Viva Glam Part II By Aoife Byrne With a perfume line, three River Island collaborations and a previous MAC collection under her belt, Rihanna is back at it again with her forthcoming Viva Glam collection.
By Aoife Byrne 1. Virginal White - Swap for - Bolder Colours Although shades of white and cream are inherently traditional, what these hues symbolize is viewed by many as a dated notion and is often unflattering to fairer-skinned brides.
By Aoife Byrne The pastel (aka 'My Little Pony') hair trend has crept up on us quietly, slowly but surely gathering a cult celebrity following. Nicole Richie, Kelly Osbourne, Kirsten Stewart and Kylie Jenner are but a few of the fash pack sporting fun, coloured locks, with the latest convert being Anna Paquin of True Blood fame who when going purple announced to her Twitter followers that she had always craved 'Mermaid' hair.
By Aoife Byrne We're officially in the throes of Summer and the accessory of the season is undoubtedly the fedora. A festival staple and it-girl favourite, this is one head-piece that can take your summer ensemble to a whole new level of chic.
By Aoife Byrne Just the other day, online fashion mecca Net-a-Porter welcomed the arrival of their shiny new sister site, Net-a-Sporter. Devoted to the most chic of athletic-wear, the site is divided into 9 categories based on activities: Gym/Crossfit, Run, Yoga/Dance, Tennis, Swim/Surf, Equestrian, Après, Golf and Outdoor.