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GDPR coming into effect coincides with the more widespread adoption of artificial intelligence as the technology becomes embedded in more and more enterprise applications.There is a palpable excitement around AI for its potential to revolutionize seemingly every facet of every industry. Studies reveal that 80% of executives believe AI boosts productivity.
The GDPR expects companies and other organizations to implement technical and organizational measures at their earliest stages of their design and their operations. But how does one actually implement "Privacy by Design?"
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When it comes to advertising, the tech-giant Google aims for the heart and not just the head. Through its ads, Google demonstrates that technology is only a part of what it takes to captivate the audience; the more important step is to establish a strong emotional connection.
As a social media aficionado, I am on Facebook practically every day, but not once have I clicked on the ads sitting on my Facebook wall, clamoring for my attention. Does that mean Facebook ads don't work?
How do you sell to the consumers who are too busy to come to your store? You take your store to the customers. That's exactly what brands such as Glamour Magazine, Peapod, Fox Home Entertainment, and Marks & Spencer are doing to reinforce their brands with customers.
There is nothing less impressive than someone trying to be impressive. There is nothing less funny than someone trying to be funny." (Excerpt from article by Steven James, titled "5 Story Mistakes Even Good Writers Make," March/April issue of Writer's Digest). This is exactly what comes into your mind when you watch ads like Jack-In-The-Box's "Marry The Bacon" ad.
Father's Day is around the corner and agencies are all geared up to woo the audience with everything Dad, but they need to be careful when portraying dads in the ads.
Advertising speaks with the language of utopias and never grim problems," said Herbert Marcuse, a German Jewish philosopher in his book The One-Dimensional Man (1964). There is some semblance of truth in that, as the myriad commercials excel in telling stories to envelope people in an imaginary false world where everything seems perfect.
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