Hello, I’m Amy and here’s a little about me...
My professional mission is to craft strong and shareable brand messages that captivate your customers. For eight years, I have been helping businesses create unique content through data-driven strategies and a user-first approach to copywriting. I'm at my happiest when creating and coordinating smart, brand-building content.
An expert in managing complex content projects, my previous accomplishments include massive website overhauls (port.ac.uk & uqsport.com.au), revamping of dull email comms, and nurturing successful blogs (uqsport.com.au/blog & austravel.com/blog).
Specialities: content marketing; content strategy; copywriting; email marketing; social media; blogging; web development; SEO; CMS; project management; Google Analytics; HTML.
Drop me an email at [email protected] if you think I can help you on your journey to content success.
A country that produces that much grape juice - over one billion litres of wine a year in fact - clearly has a demanding market. As our Aussie vs British wine taste test proves, Australian wine is the tipple of choice for many.
A staple on any breakfast menu, the pancake is to Aussies as the full English brekky is to us Brits. However, unlike the grease-laden sausages and bacon, Aussies take pride in their pancakes' appearance. In some cases, they are absolute works of art. Sprinkled with cinnamon sugar. Drizzled with sweet fruit coulis.
Starting in Perth, Julia explores Australia's sunniest city and surrounds before heading south to the beautiful Margaret River region. Here, Julia shares her experiences of the Cape to Cape Track, Boranup Forest and of course, the region's fabulous food and wine.
Do you ever look round the gym and see the same people, doing the same workouts? C'mon we all do it - look at other gym-goers and analyse what they're doing and how they do it. You get to know their routines and become familiar with their gym habits.
Only got 20 minutes to spare for your treadmill session? Believe it or not, that's all you need for an insanely efficient and effective cardio workout. No more slogging it out for hours running your butt off each week. Burn more calories, more fat and get fitter faster with a simple change of pace.
There are a lot of ways you can be a bit douche-y when working out. Maybe not on purpose... Sometimes you may not even realise you're doing it. Perhaps you've seen others doing it and think it's OK or you're not quite sure of the appropriate etiquette.
Austravel's main printed sales tool. Visual and inspirational, the brochure was released just after a brand redesign/refresh. Austravel's target market is 55+ (empty nesters as we call them) and consequently, the redesign was intended to be a lot cleaner, and more sophisticated than its predecessor. The new-look brochure certainly hit the brief.
This is the most recent edition of Austravel's customer magazine. This particular one is a New Zealand special edition and I worked closely with Tourism New Zealand to target the mag at first-time visitors as well as trying to address the obstacles many travellers face when planning a trip to this far-flung country.
UQ Sport would launch a big campaign to get students and staff active on campus at the start of every academic year. This download was a free workout guide to entice people to sign up to the gym. This guide was downloaded 2601 times during a 2-week campaign and the campaign's ROI was $35 per $1 spent making it UQ Sport's most successful campaign to date.
From driving times to tips for road trips, all you need to know about travelling around New Zealand in one handy infographic.
How long to stay? What are the top destinations? All this and more in our handy Australia travel trends infographic...
Want to know how to do a Tim Tam Slam? Watch as our guinea pigs at Austravel HQ try (and fail) to perform this famous Aussie biscuit and tea ritual.