Pet health articles
I crawl inside characters, discover their hearts' desires, and give them a chance to take action. And consumers are real characters. That's why I approach all writing as storytelling and all characters as people. The result is content that moves market share, and stories that move readers. Take a look at some of my longer form work.
Pet health articles
We all hate the smell and the mess of fecals but they're chock full of important health information. It's no wonder the Companion Animal Parasite Council (CAPC) recommends fecal testing twice a year for adult dogs. Use the following tips and resources to get your clients to say yes to testing.
February is National Pet Dental Health Month. Get your practice and your clients ready with these tips.
Fecal Dx antigen testing detects infections up to 30 days earlier for timely diagnosis and treatment.
Cases of leptospirosis are rising in urban and rural communities, even in dry climates. Here's what you need to know to protect your patients and clients.
Websites and Multimedia
Content including short videos to help veterinarians make the most if this online tool.
Content to help customers use the analyzer and add urinalysis to their protocols.
Fiction and creative nonfiction
Happiness has become the credo of the over-connected masses everywhere. Cries for people to clap along and choose happiness are inescapable. Yet in our market-driven culture, happiness seems to be in short supply. Whether we decide to tune out the din, listen up or sing along, here are some things to consider about happiness.
Alice Ruvane '86 is a promotional and education writer and serves on the Editorial Board of The Lyon Review. This is her first published personal essay. Alice's other works can be found online and in a yellowing copy of the New York Times Magazine (letter to the Editor and www.poetsagainstthewar.org, Truth & Justice.)
I didn’t tell my boy where we were headed the morning I threw his duffle bag in the way back and drove him to rehab. I lied. I waved the plane ticket I’d bought to Canada in front of his dazed eyes, “Maybe your father can straighten you out.” I’d had enough. Even if my boy hadn’t reached his “bottom,” I’d sure reached mine.