Paul Brucker

Integrated marketing communications pro

Looking for a marketing communications pro who combines the strategic thinking of an advertising account exec with the magic of a versatile writer? Someone who has effectively written and produced the full spectrum of marketing communications? Then, consider me.

Paul Brucker
101 S. Louis St.
Mount Prospect, IL 60056
[email protected]
http://www.linkedin.com/in/bruckeracewriter
Cell: 847-830-0432

Ace integrated marketing communications pro who combines the strategic thinking of results-driven account executive with the magic of a versatile, compelling copywriter

• Ace writer. I spearhead and manage the production of the credit union’s monthly newsletters to its 280,000 members. I develop and write the content, featuring financial “news-you-can-use” and “how-to” articles, as well as updates about the organization’s products and services. These newsletters were cited as a key component in establishing our continually high member satisfaction scores. Per a recent annual readership poll: 100% found the newsletters “informative,” 85% “educational,” 77% “easy to read” and 74% “interesting.”

• Ace strategist. I strategize and copy write targeted promotions (direct mail, email, brochures, ads and web copy) that have effectively recruited thousands of new members to the credit union and have had a big impact in cross-selling products and services to existing members (including mortgages, credit cards, auto loans, RV loans, student loans, high rate checking accounts, teen checking accounts, online banking and mobile banking).

• Ace project lead. At GE Capital, I led the communication efforts to effectively launch a pioneering web site, during the early days of the Internet, to sell off-lease automobiles to car dealers. Instead of using a traditional “brag and boast” strategy, I interviewed our Beta car dealers and used their testimonials to sell the benefits of buying cars from our web site.

• Ace voice of company and internal communicator. At ShowCase Corporation, I developed and executed an integrated marketing communication strategy that branded our product, effectively positioning it as the go-to choice in the market place. At CNA, I worked with senior staff to communicate its initiatives and agenda to the company’s 20,000 employees via a reader-friendly, informative newsletter that enhanced employee buy-in and helped employees feel good about working for the organization. At the credit union, I help senior staff by writing or editing their communications for the newsletters and annual report.

Employment history:

Current work: Senior Marketing Communications Specialist, Alliant Credit Union, the nation’s sixth largest credit union, Chicago, IL (2005-present)

2000-2005: Marketing Communications Consultant and Freelance Writer

1999-2000: Manager of Communications, GE Capital Auto Financial Services, Barrington, IL

1998-1999: Senior Copywriter, ShowCase Corporation (the leading data warehouse provider for the IBM AS/400 computer platform), Rosemont, IL

1986-1998: Senior Marketing Communications Specialist, CNA Insurance Companies, Chicago, IL,

Education:

Northwestern University (Medill), Evanston, IL
Master of Science in Advertising

University of Virginia, Charlottesville, VA
Bachelor of Arts in English

Certifications and Awards:

Silver Award, Marketing Association of Credit Unions (newsletters)
Showcase Award of Excellence, Insurance Marketing Communications Association (fraud prevention kit)
Publication Specialist Certificate, George Washington University
Six Sigma – Green Belt Certification

Portfolio
Alliant Credit Union member newsletter
The triumph of the ATM

Today, there are more than 2.2 million ATMs, including one half way between Norway and the North Pole, and one tucked away in Buckingham Palace for the exclusive use of England's royalty. Read more.

Inside CNA
Tallyho, here comes the hunter

What is it really like to work as a successful insurance agent? Most of CNA Insurance's 20,000 employees didn't know because we used independent (non-employee) agents. As editor of the CNA magazine, I thought I'd feature one of our most effective agents at work, which to him was also play.

Alliant Credit Union member newsletter
History of a company

Produced first-ever history and timeline of an organization celebrating its 75th anniversary. Conducted own research by reading annual reports and board meeting notes.

Invitation to reception at industry convention
Meet the Beatles (well, the Donlens)

Meet the Donlens (I took the creative from the "Meet the Beatles" album to invite convention attendees to a reception that featured a Beatles tribute band.)

Kidz Klub newsletter
Make your New Year's Resolutions come true

This inspirational article highlighted how famous people (such as Michael Jordan, Steven Spielberg and Ludwig van Beethoven) kept their determination, despite significant setbacks, to go far in life. And so can you.

Wilderness House Literary Review
The Great War

One of a barrage of poems I've had published.

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